Sachin Rekhi

AUGUST 6, 2015

However I've seen too many startups use the lean startup methodology as an excuse to fly by the seat of their pants and shun almost any structure to their approach to iterating, validating, and finding product/market fit. Here is what I typically capture when initially documenting a startup's product/market fit hypotheses: 1.

User Testing 118

User Testing Document Product Marketing Marketing 118

BrainMates

FEBRUARY 12, 2020

As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). These words describe not only the end-product but also how we got there. What is a “market-driven” Product?

Marketing 59

Marketing User Testing Research Software Product Research 59

Userpilot

OCTOBER 13, 2022

We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Also, check how it fits into your product vision.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 85

User Testing Product Research Marketing Research Software 85

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message.

Messaging 91

Messaging Research Software White Paper User Friction 91

Mixpanel

SEPTEMBER 21, 2023

Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. But if you’re going to build a differentiating social network, it really has to be at least a 10x or 20x differentiator.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

BrainMates

MAY 28, 2019

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. Facilitating a market-driven way of thinking. Where do you start?

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. Switching costs.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Ask Benny

JANUARY 25, 2020

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is technical debt?

Product Management 109

Product Management Product Manager Weak Development Team Management 109

ProductPlan

AUGUST 4, 2020

If you’re a product manager or part of a startup, you’ve likely heard about the Minimum Viable Product concept for getting products to market faster. In my opinion, the definition of an MVP is often misunderstood, and I’ve seen entrepreneurs and product teams misinterpret it with unfortunate results.

Weak Development Team 125

Weak Development Team Product Research User Testing Differentiation 125

Ask Benny

DECEMBER 4, 2019

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is Technical Debt?

Product Management 109

Product Management Product Manager Weak Development Team Management 109

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Haines-Group

OCTOBER 30, 2023

Custom Criteria Models This approach allows your organization to establish a customized set of stable criteria that suit the organization’s particular product category, market, business priorities, company culture, or other factors. Standard Criteria Models RICE RICE is favored by many product teams for its simplicity.

Analytic Tools 78

Analytic Tools Customer Experience Product Research Differentiation 78

The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. It can be super refreshing and fun to talk to real people who use your product.

User Testing 121

User Testing Customer Feedback Customer Experience Data Visualization 121

Ask Benny

JANUARY 25, 2020

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is technical debt?

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Ask Benny

JANUARY 25, 2020

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is technical debt?

Product Management 78

Product Management Product Manager Weak Development Team Management 78

People-First Product Leadership

MARCH 10, 2024

Scenarios where a need for product sense is sought include having the skills and insight to tackle the following: How can you enhance an existing product to better meet customer needs and preferences? What features should be prioritized in a new product to effectively solve key user pain points? None of these questions are easy.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

The Product Coalition

DECEMBER 5, 2019

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is Technical Debt?

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Ask Benny

DECEMBER 4, 2019

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is technical debt?

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Mind the Product

SEPTEMBER 16, 2019

The experience scarred me, but it also taught me the following five, vital lessons that I have applied in subsequent roles guiding products from a bright idea in someone’s head to a fully realized, successful offering. A product is more than the pixels you deliver to the screen, it’s how your product is marketed, sold and supported.

User Testing 115

User Testing Product Research Data Visualization Customer Experience 115

Intercom, Inc.

NOVEMBER 3, 2022

While creating a new category can be difficult, it’s important to not get swayed by the rules of the market, the competitors, and the customers of an existing one. I realized this market is broken. I think one point of differentiation in how we’ve built the surfboard team is it’s become really design-led.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Usersnap

SEPTEMBER 12, 2023

First let’s clarify some definitions. A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. Pricing research is an act of investigation and validation of the market demand and supply. What is product monetization?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Intercom, Inc.

MAY 16, 2019

To differentiate yourself in a crowded market, ease of use is only part of the equation. Compound product interest is a competitive advantage that’s hard to copy. Sometimes the uncomplicated product is the best product, because it’s not boring to the customers who are feeling pain. Think big, start small.

Reporting Tools 106

Reporting Tools Feedback Software Research Software Customer Experience 106

Mixpanel

MARCH 11, 2024

And it definitely made you think when you read it. But just because Benn tells me his writing isn’t “useful” in the ways that most content marketing strategies would hope for, that doesn’t mean it doesn’t offer business value alongside its obvious entertaining and edifying values. This isn’t your typical executive “thought leadership.”

Data Visualization 52

Data Visualization Leadership Entertainment Analytic Tools 52

Product Management Unpacked

AUGUST 8, 2018

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Bain Public

MAY 24, 2019

Finding market opportunities, choosing a revenue model and delivering value to customers are all fundamental steps to reaching your product goals. Find Market Opportunities. To begin, it is important to find a market opportunity that has big enough potential. Steps to Creating, Measuring and Monetizing Customer Value.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

Dear Strategy

OCTOBER 15, 2018

Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . So, I would definitely recommend that you go back and refer to that episode if you have a chance. Marketing Automation. Email Management. File Sharing and Backup.

Technical Review 53

Technical Review Technology Strategy User Testing 53

Userpilot

MARCH 24, 2021

If you’re short on time and need the cut down version of this, here we go: Your product strategy helps you define what, why and for whom it is you’re building things. It helps you find product-market fit and gives your team direction. It helps define the problems you are trying to solve and helps form your product-market fit.

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

Mind the Product

JULY 24, 2018

Pilot units can be used most effectively for sales and marketing purposes: demo samples, collateral development, trade show inventory, and so on. The question for the product manager is how many units should be allocated for these purposes. Make it too late and you risk going to market at too high of a price or too low of a margin.

User Testing 73

User Testing Management Management Feedback Software 73

Intercom, Inc.

JULY 28, 2022

Sanj started working at Salesforce back in 2005, when the company had around 1,000 employees and a few hundred million in revenue, and he was a part of its growth for 14 years, holding several leadership positions in multiple markets in EMEA. Since leaving college, I knew I wanted to work in technology, in a sales or go-to-market position.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

Actuation Consulting

FEBRUARY 25, 2019

FOR <target market> A concise definition of the market segment. WHO HAVE <this problem> The problem statement indicating the underserved need or market gap. OUR PRODUCT IS <solution category> A generic name to help categorize the solution to the market. Looking Ahead.

Positioning 58

Positioning Differentiation Consulting Document 58

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. It helps the customer understand your product and how it can satisfy their needs.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

The Product Coalition

JANUARY 20, 2020

He definitely could continue. You don’t want to get there of course, so you invest in marketing. But marketing doesn’t work in a void. If you have a new marketing executive, they will probably ask you questions like: Who are we solving for? His only marketing is his shop’s location and look. But he chose not to.

Technical Review 78

Technical Review User Testing Customer Experience Feedback Software 78

Userpilot

JULY 18, 2023

Differentiating the different types will help you track and reduce attrition with ease. Let’s go over the most common types of churn: Customer churn rate : this metric shows how many customers stopped using your products or services during a certain period. Types of churn rates you should calculate Churn is quite broad.

User Testing 98

User Testing Feedback Software Data Visualization Customer Feedback 98

Andrew Chen

SEPTEMBER 4, 2018

In the podcast, we cover a broad overview of growth/marketing topics, including: The natural “gravity” that slows down high-growth businesses. Organic, paid marketing, and LTV/CAC. Why offline products are so compelling for acquiring customers. I’ve linked to the Soundcloud and included a transcript below.

User Testing 75

User Testing Marketing Analytic Tools Customer Experience 75

Usersnap

JULY 11, 2021

Building your product, reaching product/market fit, hiring team members, doing marketing and getting your first customers on board. Customer support means asking for feedback : If you build a new product, you probably want to conduct different market tests and ask potential customers about your product.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52