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Mobile App KPIs: The Top Metrics to Measure App Performance

Alchemer Mobile

If you’re not tracking metrics, analyzing them, and tweaking your app accordingly, you’re missing out on potential optimizations that could dramatically improve customer experience. Setting mobile app KPIs (key performance indicators) for revenue, performance, and CX is an important first step toward accomplishing this.

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Uncovering Your Most Pivotal Users by Marieke McCloskey and Doug Puett

Mind the Product

UserTesting’s Product Insights proposes digging deeper to understand not simply the most engaged users, but those who’ve found something in your product that transforms the way they think. Together we uncovered a group of users who’ve used UserTesting to democratize research and change their company culture. Enter UX research.

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Promoting a Metrics-Driven Product and Company Culture

The Product Guy

Customers are dissatisfied with your current product and churn at a high rate. And software developers and testers want to know that their time spent writing and testing code is purposeful. Sometimes an account manager emails you about a complaint that a major customer has and demands to know when the fix will release.

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A Lean Alternative to a Business Plan: Documenting Your Product/Market Fit Hypotheses

Sachin Rekhi

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Target Audience. Value Propositions.

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Don’t Use Generative AI to Replace Discovery with Real Humans

Product Talk

But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. My advice in this article may not stand the test of time. Discovering unmet customer needs, pain points, and desires—AKA opportunities.

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Building a Sticky App: Features That Sell Themselves

The Product Coalition

Companies understand the importance of the holistic approach to deliver value to customers-which is no longer exclusive to product viability. Historically, development teams have been executioners and could lose focus on what features users care for. However, think about which users you are accounting for.

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Customer Feedback Surveys: Types, Questions, and Templates

Userpilot

Customer feedback surveys serve as invaluable tools for gathering actionable insights directly from your audience. However, it’s important to know when and how to trigger the forms to gather user feedback , for increased response rate and data credibility. Types of surveys include: Customer Satisfaction Score (CSAT).