Aligning Product Managers and Product Marketing Managers for Success – Interview With Aatir Abdul Rauf
Userpilot
MAY 30, 2024
PMs prioritize product development and functionality, while PMMs focus on market adoption and product desirability. Leadership support , shared ownership of outcomes, cross-functional training, and celebrating collaboration can encourage PM-PMM alignment. What are some key differences in priorities between PMs and PMMs?
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