article thumbnail

How Our Cross-Functional Teams Decide What to Build at Whispir

The Product Coalition

I wrote a variation of this for the various product teams at Whispir recently and then as fate would have it, a CEO I know reached out to me on LinkedIn asking the same thing?—?so with very little effort but a huge amount of diligence and thought, and you can do it in 15 minutes if you have access to all the research already.

article thumbnail

Starting A Growth Team: Ten Key Lessons Learned

The Product Coalition

It was about 12 months ago when I was challenged by our CEO to dismantle our squad and create a growth team. Not being too sure what a growth team was, we started anyway. We got access to work completed by Andrew Chen & Brian Balfour , took a few courses from the Reforge series and started developing our growth loops.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Modus Security: What’s Your Threat Surface?

Modus Create

The news is filled with tales of hackers breaking into financial institutions, DDoS attacks on credit card companies, and data breaches due to poor software configuration. Phase 1: Due Diligence and Discovery. Due diligence comes first but has its origins in other engagements Modus has conducted over the years.

article thumbnail

Are you Solving Customer Problems or Just Building Features?

ProductPlan

Where are product teams getting their feature ideas? Most concerningly, 19% of respondents reported that their top source of ideas comes from senior management, who are often disconnected from both customers and the product development process. Why do product teams become feature factories?

article thumbnail

B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Your job here is to provide content that positions your product as the best fit, so it stands out (e.g. Review stage (BoFu). You can find room for improvement and allocate marketing resources based on data-driven insights.

B2B 93
article thumbnail

5 Ways Product Teams Can Drive an Exceptional Customer Experience Strategy

ProductPlan

As the Director of User Experience, our team was tightly partnered with our product management counterparts to ensure we had baked-in practices and habits that enabled all of our development teams to deliver an exceptional product experience effortlessly. The Product Team’s Role in Customer Experience Strategy.

article thumbnail

How to Evaluate Startup Offers for Software Engineer

PMLesson's Ace the PM Interview

You’ve got multiple offers from startups engineering positions, but how do you choose which one to take? With so many factors to consider, this article aims to compile the most important factors into one easy-to-read resource for software engineers evaluating startup offers. Mentors matter Don’t think of this position as just a job.