The Product Guy

JULY 17, 2017

Be it documents, photos, marketing, sales, or product, it’s all moving away from installing software on an operating system to just creating an account for a web-based service. Marketing). While it sounds simple, it is the most critical and often the most ignored part of the product development cycle. Why User Onboarding.

Analytic Tools 100

Analytic Tools Research Software Feedback Software Onboarding KPIs 100

Mind the Product

MARCH 20, 2020

For instance, more tactical skills are required in a junior role, then as we develop we’re required to employ more operational skills, before finally moving away from tactical work entirely and to focus on strategic work. Melissa also looks at the key areas of personal development which will give you skills for the C-suite: 1.

User Testing 213

User Testing Product Research Customer Feedback Customer Experience 213

The Product Coalition

MARCH 18, 2022

Founders with fresh capital and ambitious growth plans are deciding whether or not to double down on the core value proposition and find repeatable sales/marketing strategies for acquiring new customers. If you have an SMB or enterprise sales motion, deal win rates are another vital indicator.

Customer Experience 193

Customer Experience Onboarding KPIs User Testing Customer Feedback 193

The Product Coalition

AUGUST 23, 2023

To grow our customer base and market share? This smartphone is produced by a Dutch social enterprise of the same name, with a clear and compelling mission: to develop a phone that doesn’t harm people or the environment. Less effective marketing: Marketing a product without a clear purpose can be challenging.

Weak Development Team 133

Weak Development Team Customer Experience Technical Review Customer Feedback 133

Business of Software Conference

MAY 18, 2023

Why Positioning Fails in Sales A hotshot vice president of marketing, working inside companies for 25-30 years, may have positioned something four or five times in their career. However, in the majority of companies she works with, she’s working with their head of marketing. At first, April seriously underestimated how hard that is.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today! View the live stream….

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Userpilot

OCTOBER 5, 2023

Calculating the actual customer acquisition costs accurately can be challenging, and CAC payback doesn’t consider customer lifetime value or differentiate between high- and low-value customers. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers.

Feedback Software 100

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 100

BrainMates

JULY 23, 2023

AI-Driven Product Development As AI tools for creating software become mainstream, the number of engineers required to create and maintain technology platforms will dramatically decrease. With large engineering teams no longer needed, Agile product development methodologies – such as Scrum and Kanban – will also become redundant.

Generative AI 52

Generative AI Research Software Product Research Data Visualization 52

Intercom, Inc.

MARCH 28, 2022

Third, the lines between sales, marketing, product, and support are blurring. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? As a result, digital technologies are being seen as the critical differentiators they are.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Product Innovation Educators

SEPTEMBER 6, 2021

Today we are talking about how market segmentation is done and how it impacts product pricing. He has 15 years of experience in managing multiple products throughout different life cycles, from start-ups to publicly traded multinational enterprises. 4:07] How does market segmentation influence product strategy? Start early.

User Testing 62

User Testing Marketing Research Software Product Research 62

eG Innovations

MARCH 16, 2023

HCINFO offer competitive differential offerings through their strong engineering excellence and experience in building whole solutions leveraging best-in-class network, security, server, storage, software as well as infrastructure technologies. HCINFO has been an eG Enterprise distributor for the past two years.

Enterprise 52

Enterprise Banking Dashboard Differentiation 52

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity. Conduct deep market research through surveys and interviews to understand customer preferences and market trends.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. .

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. Now let’s look at the three product-led growth go-to-market types for SaaS companies. Dominant SaaS Growth.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Mironov Consulting

DECEMBER 5, 2023

  But it’s of zero help to Product, Engineering, Marketing, or other organizations that need to make choices about the few critical things we’ll do next year.    “Once Sales tells us which segments they will target, Marketing can design the right campaigns.”  ” What To Do?

Data Visualization 78

Data Visualization Strategy Artificial Inteligence Weak Development Team 78

Mironov Consulting

AUGUST 29, 2023

 Renting (licensing) means we can put more of our own effort into market differentiators. We want to invest our always-scarce development efforts in work that truly matters to our customers, or where only we can do what’s necessary.  So

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Engineering 52

The Product Coalition

MARCH 23, 2022

I apply this lens to a startup that develops solutions in the health-tech market. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. The startup hacks a PoC to determine the viability of the solution.

Startups 130

Startups Fractional CTO Technical Review Software Review 130

Intercom, Inc.

JULY 28, 2022

Sanj started working at Salesforce back in 2005, when the company had around 1,000 employees and a few hundred million in revenue, and he was a part of its growth for 14 years, holding several leadership positions in multiple markets in EMEA. Since leaving college, I knew I wanted to work in technology, in a sales or go-to-market position.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

Product Management Unpacked

MAY 26, 2020

For Claire, this situation is a prime example of a product manager’s need to respond to market demand quickly and effectively. “ UPMC’s ability to respond quickly to market demands boils down to how its teams are aligned with its enterprise-level strategies – a primary focus of Claire’s role. It is a huge collaborative process.

Technical Advisors 160

Technical Advisors Healthcare User Testing Customer Experience 160

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. In this article, we’ll uncover the common branding mistakes that have haunted both enterprises and small ventures. Yet, it’s a double-edged sword.

Branding 89

Branding User Testing Product Research Data Visualization 89

The Product Coalition

FEBRUARY 24, 2021

As a result, the best product managers thrive on their ability to move quickly, minimizing time to market for feature releases. This nimble approach to product management directly influences business outcomes, differentiating the most compelling products from lesser competitors and boosting adoption and customer satisfaction along the way.

Research Software 92

Research Software Feedback Software Technical Review Software Review 92

Amplitude

FEBRUARY 1, 2021

There are marketing emails to assemble. It all amounts to a lot of mental Olympics at the end of a long development cycle. In the Mad Men world of marketing, a huge launch day could be vital in building hype. Is the ultimate goal of the launch to create new markets? Assess how the market itself is doing.

Product launches 111

Product launches Strategy User Testing Product Research 111

Userpilot

JULY 17, 2023

Enterprise companies with multiple or complex products tend to have larger product teams made up of specialists, while startups often have to cope with smaller structures where members perform numerous roles. They lead a team that consists of developers and designers. What is a product team structure?

Analytic Tools 89

Analytic Tools Feedback Software Research Software Product Research 89

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. Both have to build the customer’s view of the world.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

ProductPlan

APRIL 29, 2022

The period marks all that time and effort spent developing the product. The most common product launches occur when a company debuts a new product into an existing market. There’s already an existing market being served with relatively similar products. Product differentiation. Breaking In. Breaking ground.

Product launches 52

Product launches Research Software User Testing Differentiation 52

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. While this obsession with product/market fit is warranted since it remains so elusive, it is necessary but ultimately not sufficient for building a significant and enduring business.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Brian Balfour

AUGUST 3, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. In part five I covered Model Market Fit - your model influences the target market and vice versa. Marketo Their market is the enterprise.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Mixpanel

APRIL 27, 2020

Neil Rahilly, Mixpanel’s VP of Product and Design, walks us through how product management leadership priorities change as you move from startup through scale up and all the way to enterprise. When you’re a startup and you’re looking for product-market fit, you need to be ruthless. Enterprise: think like a startup.

User Testing 89

User Testing Customer Feedback Differentiation Startups 89

Mironov Consulting

MARCH 9, 2024

But this crude method can help us differentiate ¥24M from  ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets.  ” and “which do the designers and developers in the room think are non-starters?”   That’s our #1 challenge for 2025.”

User Testing 59

User Testing Reporting Tools Customer Experience Technical Review 59

Mironov Consulting

OCTOBER 7, 2020

I talk with lots of executives from the go-to-market side of the house who think that building serious software is as easy – and easily estimatable – as building a fence. Scattered around the development shop are stacks of partially completed projects not being worked – aging from neglect. Would that it were so.

Reporting Tools 137

Reporting Tools Weak Development Team Customer Experience Product Research 137

Ask Benny

JANUARY 25, 2020

They see it totally as the domain of the development. Most of the developers also do not want product managers involved in technical debt decisions because they feel that product managers care only about features. You build the minimal capabilities to allow you to get into a product-market fit.

Product Management 109

Product Management Product Manager Weak Development Team Management 109

Ask Benny

DECEMBER 4, 2019

They see it totally as the domain of the development. Most of the developers also do not want product managers involved in technical debt decisions because they feel that product managers care only about features. You build the minimal capabilities to allow you to get into a product-market fit.

Product Management 109

Product Management Product Manager Weak Development Team Management 109

Business of Software Conference

AUGUST 10, 2023

They needed to achieve the right unit economics and develop codified sales and marketing processes that would free Steve Robert, CEO and co-founder, to enable the growth of the business. Remember Jason Cohen’s experience at Smart Bear when he felt he had to hire a veteran enterprise sales guy?).

White Paper 52

White Paper User Testing Demo Customer Experience 52

Userpilot

JULY 14, 2021

They are not helping you – the potential user; they are not helping our smaller competitors, who find themselves juxtaposed with enterprise software for a completely different user persona, and it’s not helping us – when we get leads that want something we can’t offer anyway. Best for large enterprises. There are two.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Reveal

OCTOBER 29, 2021

It’s one of the most popular visualization tools on the market that helps decision-makers make refined graphs, reports, and dashboards, and take the best case decisions faster. Atlassian is an Australian company that builds platforms and tools for businesses and software developers. Or it used to be. Embedded Analytics Benefits.

Data Visualization 95

Data Visualization Analytic Tools Reporting Tools Research Software 95

Intercom, Inc.

JULY 29, 2021

Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223