Intercom, Inc.

SEPTEMBER 18, 2018

Today we’re publishing a brand new, four-part series on sales – The Sales Handbook. Modern buyers have hundreds, if not thousands, of choices, and selling to them is far more complex than scheduling a generic email cadence or relying on a few differentiated product features. The Sales Handbook is here to help.

Differentiation 112

Differentiation Download Customer Experience Framework 112

Product Innovation Educators

MARCH 27, 2023

Lessons for product managers from PDMA’s Outstanding Corporate Innovators Award Every year the Product Management and Development Association (PDMA) recognizes an organization with the Outstanding Corporate Innovators Award (OCI). One of their key tactics was to develop an innovation strategy.

User Testing 83

User Testing Crowdsource Healthcare Finance 83

The Secret PM Handbook

MAY 5, 2017

Agile development methodologies. A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Now we need to take our solution to market. “Go

Framework 302

Framework User Testing Product Management Product Manager 302

Sequent Learning

DECEMBER 20, 2023

The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. They delve deep into market research, analyzing customer needs and market trends, translating these insights into product features and enhancements.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

The Secret PM Handbook

MAY 5, 2017

Agile development methodologies. A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Now we need to take our solution to market. “Go

Framework 150

Framework User Testing Product Management Product Manager 150

Userpilot

NOVEMBER 3, 2022

In the market to build a support center for customers? The main differentiator is the target audience. All these mean reduced costs and extra money you can channel to product development and other activities that will bring customer success and drive revenue. GitLab’s Handbook combines multiple internal departments.

Analytic Tools 94

Analytic Tools Feedback Software Customer Communications Data Visualization 94

The Secret PM Handbook

MARCH 9, 2018

And of course, if you have amazing features that are differentiating, you want to have stories about them as well. There are three key story types to develop: Stories that show why a particular objection turns out to be not that important to real customers. (“You Stories for objection handling.

Weak Development Team 95

Weak Development Team Customer Experience User Testing Demo 95