Roman Pichler

FEBRUARY 14, 2023

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. Continue the discovery and strategy work while the product is being developed. But don’t stop there.

Product Research 382

Product Research Feedback Software Research Software User Testing 382

BrainMates

NOVEMBER 1, 2021

Developing and launching a product only to have it fail is the complete antithesis of the “Fail Fast” innovation motto. You have just invested 1000s of work hours and millions of dollars in developing & launching this product. Failure Point #3 – No clear differentiation in the market. To that, I say unequivocally NO !

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

Alchemer Mobile

JULY 11, 2019

According to 280 Group research and our experience working with product managers for over 20 years, you must become an expert on what your customers really need and how you can differentiate your product from the competition. Develop real personas that reflect your customers. Sounds simple, right? Six Tips to Finding Real Value.

Research Software 220

Research Software User Testing Feedback Software Customer Experience 220

Modus Create

FEBRUARY 12, 2025

8 AI trends that will define product development By Greg Sterndale Posted in Digital Transformation , Product Published on: February 12, 2025 Last update: February 10, 2025 From modular architecture to agentic AI How product development will evolve in 2025 & beyond In product development, change is the only constant.

Analytic Tools 40

Analytic Tools Weak Development Team Data Visualization Technical Review 40

Alchemer Mobile

JULY 13, 2021

A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty. Beforehand, make sure your team is aligned on: Their definition of product experience. After you’ve socialized your ideas, it’s time to set time for a formal kickoff.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Roman Pichler

APRIL 3, 2018

For example, cost leadership (low prices), differentiation (uniquely desirable products and services), or focus (niche markets)—three options originally suggested by Michael Porter. Answering this question requires you to understand the strengths and weaknesses of your business and the competition you face.

Strategy 280

Strategy Product Research Weak Development Team Systems Review 280

Product Management University

OCTOBER 19, 2023

The new product is going to boost your differentiation in the competitive space. Lackluster sales and/or poor adoption shouldn’t come as a surprise. The intent of that design and development changes a lot. You’ve just built some cool new A.I. You’ve got customer references with success metrics to make your value story real.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Sachin Rekhi

FEBRUARY 9, 2020

In our discussions, we talk about all the usual things: their ultimate career aspirations; their understanding of their own strengths and weaknesses and the skill gaps they hope to fill; as well as the specifics of each role they are considering, including scope, responsibilities, title & compensation, and manager.

User Testing 218

User Testing Weak Development Team Artificial Inteligence Product Research 218

The Product Coalition

NOVEMBER 12, 2024

It’s too bad I didn’t have first principles to draw on at the time. Identify Base Principles —  What are the fundamental truths of product development? That said, when putting the new, novel product into a roadmap for the team to execute, I’d be sure to lean on the first principles of product roadmaps I’ve learned over two decades.

Roadmap 110

Roadmap Automotive Product Research Feedback Software 110

Mixpanel

NOVEMBER 9, 2020

However, they don’t meet everyone’s data needs—particularly product teams’ BI tools are great at visualizing any data that can be queried from a data warehouse. The relative strengths and weaknesses can be summarized as follows. Analysis depth vs. breadth. Implementation. Implementation.

Data Visualization 111

Data Visualization Analytic Tools Differentiation User Testing 111

Product Talk

JUNE 19, 2024

I recommend teams conduct story-based customer interviews to discover opportunities and run assumption testing to discover the right solutions. The better we understand our customers, the better we can meet their needs, and the more we can differentiate our product from the competitors. The outcomes represent business value.

Generative AI 337

Generative AI Product Research Feedback Software Analytic Tools 337

Intercom, Inc.

DECEMBER 4, 2019

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. 1 Poor definition of value proposition and feature focus. 2 First-mover disadvantage.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

Roman Pichler

AUGUST 15, 2023

What are the benefits the product should generate for the company developing and providing it? For example, the target group might be too big and diverse; there might be too many needs stated and they are too unspecific; the business goals might be unclear; or the standout features might be weak. What is its value proposition?

Product Strategy 265

Product Strategy Strategy Research Software Customer Experience 265

The Product Coalition

AUGUST 3, 2023

A compelling product vision is a guiding light, providing direction and purpose to the development process. The Importance of a Strong Product Vision A compelling product vision is a guiding star that aligns everyone involved in the product development process.

Vision 148

Vision Product Research User Testing Roadmap 148

Product Innovation Educators

JANUARY 13, 2020

Also, we talk in the beginning about Jill’s experience developing the Adobe Creative Cloud; lots to learn just from that. 0:38] What was your experience developing Adobe Creative Cloud? It failed because we weren’t all-in, not because the product was bad, but because the go-to-market model was completely wrong.

User Testing 230

User Testing Product Research Marketing Research Software 230

Intercom, Inc.

APRIL 23, 2018

Most sales and support teams are already well versed in conversations about data deletion, risk assessments and security frameworks, but those issues are going to become an even more prominent part of the discussion once GDPR comes into effect. Setting up developer guidelines will help current and future collaborations and integrations.

Weak Development Team 220

Weak Development Team Systems Review Data Visualization User Testing 220

The Product Coalition

MAY 1, 2023

The team stressed. Then in strolls the design team, telling us to step back. Another blocker in my path preventing me from moving the product team into action. However, I’ve learned that cutting corners early in product strategy development leads to significant hurdles later on. Think of it like a room’s air conditioning.

Weak Development Team 146

Weak Development Team User Testing Product Research Data Visualization 146

Userpilot

MARCH 24, 2021

It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. It helps you find product-market fit and gives your team direction. The product’s key differentiators or unique selling proposition. If you want to learn more, keep reading.

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

The Product Guy

SEPTEMBER 12, 2017

If a persona says no to both questions, users like her won’t care about this feature, even if you consider it your magnum opus or your product’s big differentiator. In other words, consider new features to be a bad idea until your organization has researched the need for them and validated that the users will need them. Sad but true.

Research Software 273

Research Software User Testing Analytic Tools Product Research 273

Product Talk

DECEMBER 15, 2021

He’s exploring new products to unleash creative performance and thriving teams through the evolving future of work and web3. In his previous role, he conducted customer interviews , but the process wasn’t structured in a way that made it easy to share those insights with the rest of the team. This was the case for Richard. Tweet This.

Product Research 263

Product Research Customer Experience Research Software Reporting Tools 263

Product Talk

SEPTEMBER 20, 2023

Instead of relying on someone else (like a coach or leader) to tell them what to do next, product teams can use an opportunity solution tree to keep track of their desired outcome , the opportunities they’ve identified to chip away at that outcome, and the solutions they’re considering to address those opportunities.

Data Visualization 337

Data Visualization Analytic Tools Research Software Product Research 337

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams. However, these early efforts faced significant limitations.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

The Product Coalition

MARCH 18, 2022

Around that time, a healthy startup should have established: A solid team A great product/service with at least one core value proposition A base of loyal and highly satisfied customers Once the founder sees good traction with 50+ enterprise customers and/or thousands of users, they face a dilemma. Are there capacity or incentive issues?

Customer Experience 205

Customer Experience User Testing Customer Feedback Onboarding KPIs 205

The Secret PM Handbook

MARCH 9, 2018

After all, a known bad (the current situation) is sometimes better than an unknown bad (a new application that doesn’t work). How do you prepare the sales team for these kinds of objections? And of course, if you have amazing features that are differentiating, you want to have stories about them as well.

Weak Development Team 95

Weak Development Team Customer Experience User Testing Product Research 95

Lenny Rachitsky

MAY 22, 2025

” Mayur literally moved his desk to whichever team had the biggest 10x upside—or downside—at that moment. Early in your career, ignore compensation differentials that don’t accelerate this fit. so no decision waited more than 24 hours. Fast, reversible decisions beat “perfect” ones.

Product Research 74

Product Research Data Visualization Research Software Feedback Software 74

Intercom, Inc.

JUNE 8, 2021

According to one Microsoft Global State of Customer Service report , 90% of consumers surveyed said that customer service is an important factor in their choice of, and loyalty to, a brand, while nearly two-thirds (58%) would sever their relationship with a business due to poor customer service. Support teams want it.

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

Mind the Product

APRIL 18, 2019

The rollercoaster ride that is product development is inherently chaotic and ever-changing. Sure, there are semi-quantitative ways of estimating uncertainty for each assumption (for example, the RICE framework for prioritization), but as with many things in product development, these are guess-based models that help us to compare options.

Data Visualization 170

Data Visualization Weak Development Team Feedback Software Customer Feedback 170

ProductPlan

AUGUST 4, 2020

In my opinion, the definition of an MVP is often misunderstood, and I’ve seen entrepreneurs and product teams misinterpret it with unfortunate results. First, a shout out to Frank Robinson , a fellow product development pro in Santa Barbara who coined the term “MVP” about 20 years ago. And what it’s not. The Minimum Sellable Product.

Weak Development Team 126

Weak Development Team Product Research User Testing Differentiation 126

Userpilot

MARCH 13, 2024

TL;DR Feature ideation is a process through which product teams brainstorm ideas for new features to introduce to their product. A SWOT analysis helps discover gaps and opportunities in your product for new feature development. Why do you need feature ideation in your product development process?

Data Visualization 105

Data Visualization Weak Development Team User Testing Feedback Software 105

The Product Bistro

DECEMBER 28, 2018

Truth is, that these are usually the teasers that are used to get people into the dealership, and give their sales team the opportunity to up-sell. One does not need an MBA to realize that this is a poor strategic decision. A short cab, 3.3L Base price is about $28k – if you can find them. Swinging back to smartphones.

Weak Development Team 195

Weak Development Team Entertainment Automotive User Testing 195

The Product Coalition

FEBRUARY 26, 2022

I’ve asked friends who do the job at social events and got the same answer, and frequently asked members of my own teams, who struggled to find the time to do it. To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space.

User Testing 201

User Testing Weak Development Team Customer Experience Customer Feedback 201

The Product Coalition

MAY 12, 2022

In the B2B space, why can a product manager nail the customer’s need, solve the market problem in a differentiated way, have compelling results that make the case, and still hit a wall? And remember, even if you have sold the senior executive, their team still needs to become allies in the deployment of your product.

Weak Development Team 157

Weak Development Team Differentiation B2B Customer Experience 157

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. But conversational support doesn’t just benefit your support team. Teams that benefit: Sales, marketing.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

The Product Coalition

OCTOBER 13, 2022

Poor questions yield little value. ?? It gives you a way to identify your value propositions to differentiate. ??????????? Build a community: “rosie.land” (Rosie Sherry) Until your product is ready you want your product team to engage with potential users in a valuable way. Questions asked with a bias will bring useless answers.

User Testing 166

User Testing Books Product Marketing Marketing 166

Intercom, Inc.

NOVEMBER 21, 2019

Tara and her team used it to take a deep dive into the customer’s journey through the product and make a focused effort to truly understand each step along the way. I really recommend it, because the biggest differentiator we saw is that in a persona-driven world, you’re really thinking about that fictional character.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Intercom, Inc.

AUGUST 20, 2019

There’s no shortage of advice for SDRs online , so it’s easy to find nuggets of wisdom to help in your sales career, but unfortunately there’s also a lot of bad advice. At the time I didn’t fully value the SDR experience or the skill set I was developing. The virtue of patience.

Weak Development Team 35

Weak Development Team Customer Experience Outbound Inbound 35

Business of Software Conference

JUNE 17, 2025

Lack of Trust: Buyers, especially procurement teams, feel that buying software is worse than buying a used car because they don’t trust that they are being treated fairly or uniformly. Services can fill gaps, act as a testbed for new products, and differentiate your offers. Make it part of your product development lifecycle.

Data Visualization 52

Data Visualization Weak Development Team Customer Feedback Customer Experience 52