Intercom, Inc.

MARCH 28, 2022

When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? After all, as Intercom’s co-founder and Chief Strategy Officer Des Traynor says, almost any product or service can be replicated by a competitor. The answer is yes – it’s both.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise. Selling SaaS products with a transactional sales model is still a lot easier than going for enterprise customers though.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

BrainMates

SEPTEMBER 19, 2022

The modern workplace is the backbone of our economy – from start-ups to government agencies and large enterprises – and the employees that work within are the engine that keeps the business running. The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Mind the Product

MARCH 7, 2019

Mailchimp, for example, has leveraged this strategy aggressively, and arguably was ahead of its competitors in pushing integration. Maintain Good Data Quality for Outbound Integrations. A strategy that worked well for us was to audit the data semi-regularly to ensure it was as clean and consistent as possible.

Reporting Tools 146

Reporting Tools Data Visualization Customer Experience User Testing 146

Intercom, Inc.

JULY 29, 2021

Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Revulytics

FEBRUARY 12, 2019

In defense of decreased multi-tasking, the author says “many businesses are beginning to organize customer engagement, strategy, and product development responsibilities among different people within product teams.” But can you be just a technical product manager or just a strategic one?

Data Visualization 66

Data Visualization Product Management Product Manager Outbound 66

Userpilot

SEPTEMBER 7, 2023

Here are practical steps: Understand your buyer personas and user personas The buyer isn’t always the end user, especially in large enterprises. Unless you’re selling to startups, focus on developing two different personas for buyers and users. What is a customer journey map? Building CES survey with Userpilot.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Intercom, Inc.

FEBRUARY 5, 2019

Developing a sales strategy is one of the core activities every business will have to undertake. A well defined sales strategy is your path to meaningful, sustainable growth. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Brian Balfour

AUGUST 3, 2017

Marketo Their market is the enterprise. As a result they've differentiated their product on the things that enterprise customers care about: customization, security, and scale (that's their Market Product Fit). Because of that, they use Outbound Sales to sell (Product Channel Fit). HubSpot Their market is the mid-market.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Mironov Consulting

DECEMBER 31, 2017

I strongly advocate a “portfolio pie” model of prioritization, to avoid putting all of our development eggs into the feature basket. Especially in enterprise/B2B, sales teams may have only a handful of major active accounts, each carrying a lot of revenue. More here.)

Roadmap 92

Roadmap Fractional VPE CTO Coach Data Visualization 92

Intercom, Inc.

NOVEMBER 17, 2022

In today’s episode, we sat down with Alina to chat about starting a company from scratch, the importance of a marketing strategy that drives growth, and the perks of being remote-first. I’ve learned how enterprises work, how they make decisions and purchases, how each job has its role in a corporation, and how everybody operates.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. It’s super important to think early on about what strategy you have. Dee: And you have quite an interesting background for a head of sales.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Let’s bid on that, and as sign just a few folks from core development if we win.”). But I find they don’t map well to enterprise companies.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

APRIL 4, 2019

But as it started selling more and more into the enterprise, it staffed up with a deep and strong one. But when it came to selling Dropbox Enterprise, it added several. ’ “The first thing we did was to try to understand where buying behaviors changed, and develop customer segments that were predominantly based on size.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Intercom, Inc.

JANUARY 16, 2019

Most users view a product only through the lens of their own use, not through the needs and habits of all the users in their enterprise (which is a view someone at the top, such as a Chief Information Officer, is more likely to have). This is not to say that bottom-up adoption is bad strategy; quite the opposite. it all “works”.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Userpilot

SEPTEMBER 19, 2023

While a product-led growth flywheel and funnel both leverage product usage, there are a few key differences between the two product-led growth strategy frameworks: PLG funnels are almost structurally identical to conventional funnels, except the product experience takes the place of sales and marketing teams. Multiple types. Scalable costs.

Data Visualization 105

Data Visualization Analytic Tools Customer Experience Reporting Tools 105

Intercom, Inc.

NOVEMBER 27, 2019

A genius inbound marketing strategy. Moving upmarket: Court enterprise customers. Companies like Slack, HubSpot, and Shopify have all operated on this deeper level, leveraging these five strategies to go public. And really there are five most common market-moving strategies. Salesforce?

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Intercom, Inc.

DECEMBER 3, 2020

Instead of building on previous iterations with small, incremental changes that could be quickly shipped, this was a two-year-long enterprise designed almost entirely from scratch. I’m a product marketer here at Intercom, and I was responsible for our go-to-market strategy and bringing Series to market during the year.

User Testing 152

User Testing Feedback Software Data Visualization Research Software 152

Intercom, Inc.

JANUARY 11, 2023

At the enterprise level, the user is rarely the decision-maker. When trying to sell to enterprise, take into account all the potential users and stakeholders and create a multithread, go-to-market strategy that aligns with the whole business. . Francis: Yeah, absolutely. Liam: Is it something to be mindful of from the get-go?

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Intercom, Inc.

SEPTEMBER 8, 2021

At Slack, she rose through the ranks from an Account Executive to a Senior Enterprise Leader, and by the time she left Slack six years later, their revenue had grown from about $12 million in ARR to more than a billion dollars. By the time that I actually left Slack, I was senior manager of enterprise. Is it true enterprise?

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Intercom, Inc.

JULY 9, 2020

And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. Atlassian does not have an outbound sales team.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Userpilot

JULY 24, 2023

That said, there are key differences between a SaaS marketing strategy and standard digital marketing. In this guide, we’re going to highlight the nuances of SaaS marketing, walk you through its various components, and teach you how to create effective SaaS marketing strategies! Increasing signups with a free trial.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Gainsight

DECEMBER 23, 2019

Are you selling more to enterprises? ‘Cause many times if it’s a more… Call it a developer tool product, it might be more complicated to work through some of the requirements. You have to have an understanding of how much of your business is enterprise versus SMB. Are you selling more to SMBs?

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52