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How to leverage in-app marketing for growth in 2019

Intercom, Inc.

All your messaging is marketing, both before and after the sale. So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. This guide is for marketers interested in learning more about the tools of the trade and the various types of in-app marketing – and the ways to use them.

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Bending the universe in your favor | Claire Vo (LaunchDarkly, Color, Optimizely, ChatPRD)

Lenny Rachitsky

Highlight the value you can bring in a new position and why it’s essential for the company’s success. When discussing potential promotions or role changes, frame the conversation around how your advancement benefits the organization rather than solely focusing on personal advancement.

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Unveiling the Profound Benefits of Being a Product Manager and the Path to Excellence in Product Management

Sequent Learning

Driving Business Success through Product Management Expertise Market Impact : Product Managers possess the capability to steer products that align seamlessly with market needs, driving revenue and market share. It doesn’t just shape careers; it defines success stories.

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The Best of Everything Handpicked for PMs

The Product Cafe

There's no need to wait another year to make positive changes in our lives. Renowned for her practical approach to aligning product, marketing, and sales strategies. Kyle Poyar An authority in product-led growth, pricing, and SaaS market strategies. Now is the perfect time to take action and start making those changes!✨

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431: How to use Jobs-to-be-Done rankings – with Doug Stone

Product Innovation Educators

He has a Masters of Product Design and Development from Northwestern University and teaches Innovation Strategy internationally. They developed communications and promotional ideas and reversed a three-year decline in their books. This allows you to create very good market fit. We use a Likert scale.

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Product Managers are Not Required to Design, But Learning Design is Part of The Job

The Product Coalition

Understanding design can help PMs effectively communicate the company’s goals to designers and support the development of a high-quality user experience. They work with various departments, including design, engineering, sales, marketing, etc, to understand customer needs and create solutions that improve the customer experience.

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The Path Beyond CSM

Gainsight

You learned about other roles where your experience in CS can be a springboard for those positions. In Gainsight’s book, The Customer Success Professional’s Handbook, the authors shared the essential skills that every CS professional should possess. Challenger mindset : Another great skill to develop is the “challenger mindset.”