Remove Differentiation Remove Enterprise Remove Events Remove Positioning
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Why Positioning Fails in Sales

Business of Software Conference

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. She had some super insightful things to share about why positioning fails in sales – and what to do about it.

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12 Best Customer Insight Tools for SaaS Companies in 2024

Userpilot

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

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Breaking Into Enterprise Customers at Shopify

Business of Software Conference

Breaking Into Enterprise Customers at Shopify. Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. Positioning. Enterprise sales require enterprise sales people, or so the thinking goes. Sales Processes.

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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

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CAC Payback Period: How to Calculate and Reduce It?

Userpilot

Calculating the actual customer acquisition costs accurately can be challenging, and CAC payback doesn’t consider customer lifetime value or differentiate between high- and low-value customers. Informs your pricing strategy The CAC payback metric is widely used to make informed product pricing and positioning decisions.

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Onboarding Call vs Automated In-app Onboarding: When to Use Each?

Userpilot

Calls might be better if you’re dealing primarily with enterprise clients or a large team, your product is super complex, and you’re aiming for initial growth. Triggers and events : Automated onboarding flows can be triggered by specific events , such as when a user signs up for the first time or completes a specific task.

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5 Truths of Building a Product Launch Strategy

Amplitude

All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. Your Product Launch Process Starts With a Clear Goal and Crisp Positioning for your Product. Once the North Star is well defined, you move to define positioning for your product. Is it to improve adoption?