Remove Differentiation Remove Enterprise Remove Industry Remove Product Management
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3 Tiers of Customer Value in the Product Management Maturity Model

Product Management University

Your product management maturity model isn’t so much about what your team can do. But if customer value is always the end game, make quantifiable customer outcomes the driving force in your product management maturity model and the path becomes shorter, faster and easier to measure. Tier 3: Industry-Specific Value.

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Post-Pandemic Mobile App Improvement Strategies by Industry | Travel & Hospitality, Retail & Shopping, Food & Drink

Alchemer Mobile

We won’t waste your time by belaboring the point that COVID-19 has dramatically impacted almost every industry in the world. We’ve been in this global crisis for long enough that most enterprises have gained enough of an understanding of what’s going on so they can stop treading water and start swimming toward the future.

Travel 246
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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. The intent is to communicate how your portfolio makes organizations in those segments stronger in their own industry or discipline. If Your Products Are a Commodity.

Marketing 147
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Defining Guidelines in Product Management

The Product Guy

Guest Post by: Candice Zhang (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Tauheed Ahmed]. When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. Some of them are good, and some of them are bad.

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How To Climb The Product Marketing Career Ladder Faster

Product Management University

Start by looking at specific market segments, preferably vertical industry segments. Figure out which segments are experiencing the most success with your product and determine how much runway is remaining and the revenue potential. It’ll do wonders for the sales pipeline and the results will show in your product revenue numbers.

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Product Management in the Age of Generative AI

BrainMates

Product Management in the Age of Generative AI By MARTIN NORTH It might be a cliché, but the one constant in product management is that nothing is ever constant. The industry may be unrecognisable a year from now. As all software becomes essentially free, product differentiation will become a matter of choice.

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Product Management in 2021: Skills That Will Matter

NextBigWhat

As everything around us evolves, the product management role will get to play a crucial role in shaping up the new (digital) world. NoCode + API Product Management. It’s time to stitch them together and I believe, NoCode Product Management is going to be a crucial role in enabling businesses to go digital.