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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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A Practical Guide for Product Strategy From Almundo: A Case Study:

Mind the Product

Without it, product teams become feature teams focused on outputs and not outcomes. We started working with the product teams on how each tool – product strategy, OKRs, and roadmaps – should be used so that we could merge them together. What aligned roadmaps and OKRs together was the product strategy.

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Imbuing Product Strategy

The Product Guy

Guest Post by: Marissa Fong (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Bill Gourlay]. Product management requires product strategy. These are all key questions addressed as part of product strategy. Below were what I brought to the products and how I was able to drive for quick results.

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Product Strategies for Non-Strategists

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Vikas Batra Product Management Leader, Alcatel-Lucent.

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Product Management at Startups vs. Enterprises

The Product Guy

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today!

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Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

By focusing on the “why,” product managers can ensure that they are building products that will last while meeting customer needs and business objectives Let’s Look At An Example — Fairphone Although many products have a strong purpose, let’s look at one less known — Fairphone.

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Revenue Goals are Not Company Strategies

Mironov Consulting

Last … we could build an SMB-ready product alongside our current enterprise offering.    Industry analysis think that could double our potential market.    A good corporate strategy, wherever it comes from, is necessary for a good product strategy. Dwight Eisenhower