Product Innovation Educators

SEPTEMBER 6, 2021

Today we are talking about how market segmentation is done and how it impacts product pricing. He has 15 years of experience in managing multiple products throughout different life cycles, from start-ups to publicly traded multinational enterprises. 4:07] How does market segmentation influence product strategy? Start early.

User Testing 62

User Testing Marketing Research Software Product Research 62

The Product Coalition

AUGUST 23, 2023

To grow our customer base and market share? A purpose we could share with the company’s leadership team, customers, and those working on the product. This smartphone is produced by a Dutch social enterprise of the same name, with a clear and compelling mission: to develop a phone that doesn’t harm people or the environment.

Weak Development Team 130

Weak Development Team Customer Experience Technical Review Customer Feedback 130

Mind the Product

AUGUST 1, 2019

In today’s hypercompetitive software markets, a lot of companies are hardwired to believe bigger is better—more features mean increased functionality and therefore happier customers. Pendo’s recent State of Product Leadership survey found that 77% of product teams are evaluated based on the number of features they ship.

Reporting Tools 152

Reporting Tools Data Visualization Customer Experience Customer Feedback 152

Mironov Consulting

DECEMBER 5, 2023

  But it’s of zero help to Product, Engineering, Marketing, or other organizations that need to make choices about the few critical things we’ll do next year.    “Once Sales tells us which segments they will target, Marketing can design the right campaigns.”  ” What To Do?

Data Visualization 78

Data Visualization Strategy Artificial Inteligence Weak Development Team 78

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Mind the Product

MARCH 20, 2020

Start today, by analysing all the information available – customer and user research, market research, and user data. Customer and market insights. Communication, Melissa says, will be the make or break differential when it comes to making it into the C-Suite. Preparing for the C-Suite. Process and practices.

User Testing 213

User Testing Product Research Customer Feedback Customer Experience 213

Modus Create

MAY 28, 2024

As Modus Create CEO Pat Sheridan succinctly puts it in his article on the top digital transformation trends , “As enterprise leaders, we need to figure out how AI augments and supports overall digital initiatives before blindly investing.” to “What should we consider?” Just 22% of companies with 10,000+ employees cited AI/RPA as a core focus.

Reporting Tools 64

Reporting Tools Data Visualization Research Software Weak Development Team 64

Mixpanel

APRIL 27, 2020

Neil Rahilly, Mixpanel’s VP of Product and Design, walks us through how product management leadership priorities change as you move from startup through scale up and all the way to enterprise. When you’re a startup and you’re looking for product-market fit, you need to be ruthless. Enterprise: think like a startup.

User Testing 89

User Testing Customer Feedback Differentiation Startups 89

ProductPlan

APRIL 29, 2022

The most common product launches occur when a company debuts a new product into an existing market. There’s already an existing market being served with relatively similar products. This means the messaging and marketing focus on educating the market about what differentiates their new product from the available alternatives.

Product launches 52

Product launches Research Software User Testing Differentiation 52

The Product Coalition

DECEMBER 17, 2023

The reason we didn’t see them in any of our POCs was because they were targeting a different market segment. It impacted everything from the depth of the underlying technology to the product itself, the go-to-market strategy, and the entire business model. They were built to serve much smaller shops than the ones we targeted.

Technical Review 120

Technical Review Weak Development Team User Testing Systems Review 120

Userpilot

JULY 17, 2023

Enterprise companies with multiple or complex products tend to have larger product teams made up of specialists, while startups often have to cope with smaller structures where members perform numerous roles. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers.

Analytic Tools 87

Analytic Tools Feedback Software Research Software Product Research 87

Mironov Consulting

OCTOBER 7, 2020

I talk with lots of executives from the go-to-market side of the house who think that building serious software is as easy – and easily estimatable – as building a fence. As the leadership team gets tired of interim progress reports and longer-than-expected delivery dates, they lose heart and lose trust in the “maker” side of the company.

Reporting Tools 137

Reporting Tools Weak Development Team Customer Experience Product Research 137

The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. I was able to collaborate closely with the senior director of product at my company on this work.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Mind the Product

APRIL 6, 2020

What is the purpose of your enterprise, the “why” in Simon Sinek’s golden circle? Will you follow Porter’s path for differentiation or cost leadership? The leadership teams gather before each quarter ends to review the company vision and revise the strategy. Where will you play? How will you win?

Product Strategy 110

Product Strategy Strategy Feedback Software Customer Experience 110

Mixpanel

APRIL 27, 2020

Neil Rahilly, Mixpanel’s VP of Product and Design, walks us through how product management leadership priorities change as you move from startup through scale up and all the way to enterprise. When you’re a startup and you’re looking for product-market fit, you need to be ruthless. Enterprise: think like a startup.

User Testing 59

User Testing Customer Feedback Differentiation Startups 59

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. While this obsession with product/market fit is warranted since it remains so elusive, it is necessary but ultimately not sufficient for building a significant and enduring business.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Sachin Rekhi

FEBRUARY 16, 2020

I find that a product walkthrough is often needed when you are trying to make the case to leadership to green-light a new venture based on the strength of your vision for it. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Agile Velocity

MAY 20, 2020

As a coach, having worked with countless organizations and executives over the years, from fortune 100 level to start-ups, I’ve reflected on all of the patterns I’ve seen displayed by C-suite level leaders and what differentiates those that have helped create sustainable agility versus those that don’t. . Balancing the Agile Enterprise .

Agile 79

Agile Feedback Software Data Visualization Research Software 79

Gainsight

JULY 11, 2023

A few years later, in 2012, my company was acquired by SPS Commerce (NASDAQ SPSC), and as part of that acquisition, I joined their leadership team. Staging Our Next Act Though our growth was solid and steady, and by all operational and financial metrics, we were making significant progress, my leadership team knew we could accelerate.

Education 40

Education Vision Customer Experience Differentiation 40

ProductPlan

MARCH 5, 2021

Product managers in more extensive enterprise settings can even operate under titles that don’t distinctly list out “product manager” in it. Background preferences for this role include product marketing experience or project management experience. Engineering, UX, and marketing should trust and respect you.

User Testing 132

User Testing Product Research Product Management Product Manager 132

The Product Guy

DECEMBER 6, 2018

After every discussion with customers, sales, service, leadership and my colleagues, I was left with a laundry list of problems that needed my attention. For example, in one of the features, engineering leadership wanted me to cut down on the scope to accommodate the ask within the expected timeline. About Rashid Manzar.

Reporting Tools 140

Reporting Tools Customer Experience Product Management Product Manager 140

Mind the Product

FEBRUARY 19, 2019

Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. Analytics – understanding market and customer behaviour and using that knowledge to make good business decisions. What is Digital Transformation? Discovery of problems.

White Paper 121

White Paper Analytic Tools Technical Review Data Visualization 121

Modus Create

FEBRUARY 24, 2020

Organizations from early-stage startups to mature enterprises have been prioritizing design and its methods as a competitive differentiator for years. Under supportive leadership, designers can be enabled to ask the right questions, explore divergent paths, and validate assumptions through controlled experimentation.

User Testing 106

User Testing Product Research Customer Experience CTO 106

ProductPlan

JUNE 1, 2023

Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. In short, organizations are making the wrong bets rather than messing up on the go-to-market or implementation fronts.

User Testing 83

User Testing User Friction Development Team Review Reporting Tools 83

ProductPlan

MARCH 5, 2021

Product managers in more extensive enterprise settings can even operate under titles that don’t distinctly list out “product manager” in it. Background preferences for this role include product marketing experience or project management experience. Engineering, UX, and marketing should trust and respect you.

User Testing 98

User Testing Product Research Product Management Product Manager 98

The Product Coalition

JANUARY 16, 2022

For example, you gain nothing from having a new product if the company can’t sell it to the market, so your roadmap must address also the sellability of the product. This quality translates to many different features and serves as a guideline for many nuances in the product as well as marketing materials.

Roadmap 151

Roadmap Data Visualization Customer Experience User Testing 151

ProductPlan

MAY 7, 2019

Enterprise. Enterprise. Product Marketing. How confident is the leadership team that they can identify a single metric truly representative of future success? Additionally, the market landscape can shift dramatically and quickly, which might make a North Star Metric less relevant or even counterproductive.

Customer Experience 85

Customer Experience User Testing Weak Development Team Roadmap 85

Department of Product

AUGUST 22, 2022

Sure, this is similar to other C-level tech leadership roles, but COOs, CTOs and Chief Revenue Officers are, I’d argue, a little less nebulous in their scope than ‘Product’. It could mean a B2B enterprise strategy was pursued, didn’t generate any traction but is still reflected in the product’s language and marketing.

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

Mironov Consulting

SEPTEMBER 23, 2023

 At a recent workshop in Christchurch NZ, I spent several hours talking with CEOs about the challenges of changing a company from mostly services to repeatable products , and how more of the work is on the go-to-market (GTM) side versus than the technical side. Investor pressure for a high-value market exit.  VCs to 0.8x.  So

Reporting Tools 80

Reporting Tools Data Visualization Analytic Tools Feedback Software 80

The Product Guy

SEPTEMBER 27, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum. Join the Customer Validation Newsletter.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum. Join the Customer Validation Newsletter.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

Business of Software Conference

OCTOBER 11, 2023

Growth acceleration: how to generate a higher lead in the market Accessing a wider market Directly accessing product and intellectual property Diversify capabilities for corporate fit Includes regulatory and geographic factors When acquiring: is this a good enough match?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

UX Studio

JANUARY 17, 2024

She practices thought leadership and leverages her diverse expertise to mentor designers, guide leaders, and provide strategic counsel to startups. Her focus spans various areas, including product-led growth, UX design, user research, leadership, hiring, and scaling businesses. So I wouldn’t even differentiate that.

User Testing 74

User Testing Research Software Customer Experience Product Research 74

ProductPlan

MARCH 17, 2020

You must elevate these business-critical strategic components of your product leadership role into your schedule on a regular–even daily–basis. The roadmap needs to communicate the big picture to the organization — the initiatives that move the needle, expand markets, address competition, and create customer value.

Outbound 74

Outbound Product Management Product Manager Inbound 74

The Product Guy

JANUARY 5, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108