Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Mind the Product

MARCH 20, 2020

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. How can you position yourself well now for a future as a product leader, and, once you get the job, what do you do? Then challenge yourself by asking how you can build on that story.

User Testing 211

User Testing Product Research Customer Feedback Customer Experience 211

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. Differentiating from the competition.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Userpilot

JULY 14, 2021

They are not helping you – the potential user; they are not helping our smaller competitors, who find themselves juxtaposed with enterprise software for a completely different user persona, and it’s not helping us – when we get leads that want something we can’t offer anyway. Best for large enterprises. There are two.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. The most successful businesses realize this and work hard to continually protect their strategic position. Counter-positioning. Switching costs.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Intercom, Inc.

NOVEMBER 4, 2021

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. Going upmarket usually involves a rebranding effort to appear more enterprise-ready. We’re not over the top or goofy or funny, but we are friendly, personal, positive.

Branding 222

Branding Technical Review Customer Experience Systems Review 222

The Product Coalition

MARCH 7, 2023

This was an insight that I heard from many users, and although we had many features in our app that differentiated us from competitors, I developed a stronger understanding of why our users thought the capability to mix different players in the same bet, is a big differentiator, through this question.

User Testing 120

User Testing Customer Feedback Customer Experience Data Visualization 120

Userpilot

JULY 17, 2023

Enterprise companies with multiple or complex products tend to have larger product teams made up of specialists, while startups often have to cope with smaller structures where members perform numerous roles. What are the key positions in product teams? They play an important role in product launches.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I became a product manager because I wanted to take a more strategic role at my company.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Business of Software Conference

NOVEMBER 30, 2020

Startups often struggle to communicate the value of their products, particularly in sales meetings. This is a talk about positioning, but a little bit more about how you communicate your positioning or share your positioning. And we’re a tiny little startup, some of those things look really expensive.

Research Software 64

Research Software User Testing Positioning Product Research 64

Gainsight

JULY 11, 2023

Within several months, I noticed they had the same problem I had in my startup but at a significantly greater scale and cost. That winter, I got to work building a startup company and a startup family. That was when I became passionate about solving the B2B customer education problem.

Education 40

Education Vision Customer Experience Differentiation 40

UX Studio: Product Management

OCTOBER 2, 2023

Our journey has led us to partner with startups and enterprises in more than 250 projects worldwide. These leave an exceptional first impression and differentiate our clients from competitors. Their impressive portfolio includes startups and well-known brands from various industries.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

The Product Guy

SEPTEMBER 27, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He is currently the product head for a healthcare startup aiming to introduce innovative solutions to help parents with young children.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He is currently the product head for a healthcare startup aiming to introduce innovative solutions to help parents with young children.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Usersnap

SEPTEMBER 29, 2022

Create your vision and positioning 4. Differentiated SaaS Growth. The differentiated growth approach is creating a product with unique features which can make it stand out from the crowd. Creating a differentiated product increases the chances of a competitive advantage, which may lead to higher returns.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

The Product Guy

APRIL 23, 2019

Some aspect of the above story is often seen playing out within many companies and startups alike everywhere. As the Lean Startup methodology suggests, build-measure-learn. What differentiates you from others? The several long nights by your team and you seem to be a waste, and you are left wondering why. Make It Right!

Product Research 141

Product Research User Testing Customer Experience Customer Feedback 141

The Product Guy

APRIL 4, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. View the live stream…. About The Product Mentor. Better Products. Better Product People.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Guy

JANUARY 5, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He is currently the product head for a healthcare startup aiming to introduce innovative solutions to help parents with young children.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

The Product Guy

MAY 15, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. View the live stream…. About The Product Mentor. Better Products. Better Product People.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

BrainMates

DECEMBER 12, 2019

For those companies that do this well it has a positive impact on their overall business success – through enhancing their brand (and hence sales) and through a greater ability to attract and retain talented staff. And the good news is: You don’t have to work for a social impact startup to be a mission-driven Product Manager.

Product Management 52

Product Management Product Manager Reporting Tools Weak Development Team 52

The Product Guy

FEBRUARY 18, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He is currently the product head for a healthcare startup aiming to introduce innovative solutions to help parents with young children.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

Modus Create

FEBRUARY 24, 2020

Organizations from early-stage startups to mature enterprises have been prioritizing design and its methods as a competitive differentiator for years. Additionally, asking questions creates a more positive learning environment across the team. Get Involved with Research.

User Testing 106

User Testing Product Research Customer Experience CTO 106

Intercom, Inc.

JULY 26, 2018

In reality, you may not see a positive return from a new hire for 12 to 18 months. When you see a company pull $10 million in funding and hiring like crazy, it’s easy to want the same for your startup without understanding the stress that comes with it. A lot of companies mistakenly think that hiring leads to rapid growth.

Feedback Software 137

Feedback Software Analytic Tools User Testing Product Research 137

Intercom, Inc.

DECEMBER 13, 2018

But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup. You really have to think of Workplace as a SaaS startup within Facebook. What’s your differentiator? Julien: Indeed.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

BrainMates

MARCH 6, 2018

Part of my journey was 6 startups. My recent experience is more with startups, and I tend toward enterprise rather than consumer. I observe, certainly in startups but also in really big companies and everything in between, most of the folks are incented to think about the current quarter. I know that we’re growing it up.

User Testing 75

User Testing Feedback Software Product Management Product Manager 75

The Product Guy

MARCH 2, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. View the live stream…. About The Product Mentor. Better Products. Better Product People.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

FEBRUARY 2, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He is currently the product head for a healthcare startup aiming to introduce innovative solutions to help parents with young children.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He is currently the product head for a healthcare startup aiming to introduce innovative solutions to help parents with young children.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

iTexico Design

AUGUST 27, 2018

A quality onboarding experience creates a positive, lasting first impression and lets users know what kind of value the app will provide. Instead of trying to stand out through navigation differentiation, great apps use familiar swipes and taps that are proven to work on some of the most popular apps in the Android and iOS marketplace.

Customer Experience 40

Customer Experience UX User Experience Branding 40

The Product Coalition

AUGUST 24, 2021

Startup funding was relatively easy to raise. Enterprises such as Qualcomm and Cisco lost some portion of their market share, while Amazon and eBay had declines in their company valuations. Aftermath The decade after the dot-com crash was known as a period of limited cash investment and skepticism towards technology startups.

User Testing 146

User Testing Development Customer Experience Product Research 146

Userpilot

OCTOBER 28, 2020

Well, we covered quite a lot of the positives about Userpilot in our earlier blog, but let’s summarise them quickly here, as well as acknowledging downsides. Chameleon’s main differentiator is that they will do the styling coding for you. Beyond the Software – How to Get the Best Results from Product Tours. Source: userpilot.com.

Analytic Tools 105

Analytic Tools Feedback Software Software Review Onboarding KPIs 105

Intercom, Inc.

FEBRUARY 5, 2019

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Keep in mind, as your business matures from startup to scale-up, your sales strategy will need to evolve too. Establish clear, differentiated roles on your sales team.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

ProductBoard

DECEMBER 4, 2017

While telephone companies had the better part of a century to secure their position as the leading telecom provider, today’s competitive climate means companies often have just a few years to dominate their industry categories. Competitive differentiation: Are you in an especially competitive industry? What’s my point?

Feedback Software 45

Feedback Software Research Software Reporting Tools User Testing 45

Intercom, Inc.

FEBRUARY 6, 2020

Since then, she’s helped grow the Udemy’s B2B SaaS arm to more than 5,000 enterprise customers, which include the likes of Pinterest, Adidas, and General Mills. This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. Turning a sales objection into a unique differentiator.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

The Product Coalition

OCTOBER 8, 2018

So the product management is the only one function that is offering business startups the significant advantages such as in setting up business objectives, targeting markets to deliver measurable products and services, and prioritizing the goals of startups. Still confused about the concept of product management?

Startups 60

Startups User Testing Customer Feedback Product Management 60

The Product Coalition

JANUARY 12, 2022

A larger ecosystem of these big players sooner or later becomes a threat for the product-led-growth startups. Giving Team free with Outlook 365 as a part of their integrated bundle is an alluring option for enterprise CTOs and non-IT space big biz giants who have been using Microsoft applications for decades or more.

Research Software 156

Research Software Technical Review Strategy Product Research 156

Userpilot

OCTOBER 25, 2022

Userguiding is a good solution for basic customer engagement experiences for really small startups, as its starting price ($99 per month as of now) makes it one of the cheapest customer engagement tools on the market. Not the cheapest – Userpilot is a powerful, enterprise-level tool. Don’t ask us why. PROs of UserGuiding.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98