Remove Differentiation Remove Enterprise Remove Positioning Remove Testing
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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

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Breaking Into Enterprise Customers at Shopify

Business of Software Conference

Breaking Into Enterprise Customers at Shopify. Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. Can we test the market without committing to build a significant new product? Positioning. Will they be prepared to pay more?

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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

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CAC Payback Period: How to Calculate and Reduce It?

Userpilot

Calculating the actual customer acquisition costs accurately can be challenging, and CAC payback doesn’t consider customer lifetime value or differentiate between high- and low-value customers. Informs your pricing strategy The CAC payback metric is widely used to make informed product pricing and positioning decisions.

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Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. As a team from Poland, they tested their local market. We were able to test ideas and make mistakes on a smaller scale before going global,” says Joanna.

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Product Management in the Age of Generative AI

BrainMates

For enterprises, the decision to buy or build software has been trending towards buy, as it has become more cost-effective to purchase and integrate software services than to develop them in-house. Enterprises will be able to develop software in-house or purchase services, both for a negligible fraction of the current cost.

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5 Truths of Building a Product Launch Strategy

Amplitude

Your Product Launch Process Starts With a Clear Goal and Crisp Positioning for your Product. Once the North Star is well defined, you move to define positioning for your product. Positioning starts with understanding the target audience(s) for your product. Is it to generate additional revenue from existing markets?