Roman Pichler

OCTOBER 6, 2020

Which market and market segment should the product address? For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? What architecture patterns and technologies may be used? This includes discovering the right UX design and functionality and making the right technical decisions.

Product Research 268

Product Research Technical Review Feedback Software Research Software 268

The Product Coalition

DECEMBER 17, 2023

Photo by Alexei on Pxhere A few months after I joined Twiggle as the VP of Product, the CEO gave me a list of competitors to review. The reason we didn’t see them in any of our POCs was because they were targeting a different market segment. Here are six categories of competition that you must be aware of.

Technical Review 119

Technical Review Weak Development Team User Testing Systems Review 119

Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Third, the lines between sales, marketing, product, and support are blurring. Second, expectations are rising for consumer-grade experiences.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Roman Pichler

FEBRUARY 14, 2023

1] As simple as this sounds, there is a catch: To create value with Scrum, you must understand who the users and customers are, why people would want to use and pay for the product, which business benefits it should generate, and, in the case of commercial products, which features differentiate it from competing offerings.

Product Research 343

Product Research Feedback Software Research Software User Testing 343

Userpilot

FEBRUARY 22, 2024

Competitive advantage : Customers stop doing business with an organization due to poor support. In a highly competitive SaaS market, providing excellent support can be a major differentiating factor. For example, an excellent agent should be emotionally intelligent, empathetic, and a great communicator.

Feedback Software 77

Feedback Software Analytic Tools Customer Feedback Customer Experience 77

The Product Coalition

JANUARY 12, 2022

Innovation & technology: B est-of-breed is the way to outperform competitors. In other words, technology is the backbone of innovation. A recent example is Team vs Slack. This is made possible due to huge working capital and its integrated bundle of products e.g Office 365 and Team being available as a part of it.

Research Software 156

Research Software Technical Review Strategy Product Research 156

Userpilot

FEBRUARY 26, 2024

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. The main stages in the marketing funnel are Awareness, Interest, Consideration, Intent, and Purchase. Book the demo!

Analytic Tools 90

Analytic Tools Data Visualization Feedback Software Research Software 90

Intercom, Inc.

NOVEMBER 7, 2018

Tech stacks are the backbone of modern sales and marketing operations. But, too often sales and marketing tech stacks are cobbled together from existing tools and workflows that have organically developed over time. 3 tips for building a sales and marketing growth stack. Accelerate speed to lead.

Technical Review 161

Technical Review Data Visualization Research Software Customer Experience 161

ProductPlan

MARCH 14, 2023

Regardless of their scale and scope, they’re all products with production schedules, marketing plans, sales teams, logistics specialists, and—in most cases—product managers. Healthcare in most markets has a highly unusual dynamic. For those contemplating moving into the $4.3 For those contemplating moving into the $4.3

Healthcare 52

Healthcare Technical Review Research Software Reporting Tools 52

Mixpanel

SEPTEMBER 21, 2023

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. They say write what you know.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity. Conduct deep market research through surveys and interviews to understand customer preferences and market trends.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

The Product Coalition

MARCH 23, 2022

A Product Framework from Concept to Delivery: Part 1 Why “FE²AR” As a technology executive, I have seen my share of successful and not-as-successful products. The best products fail nowadays due to a lack of consideration of Ecosystems, an example that I will walk through in Part 2 of this article. Markets need solutions.

Framework 119

Framework Reporting Tools Technical Review Systems Review 119

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.),

ChatGPT 88

ChatGPT Data Visualization Onboarding KPIs Research Software 88

Userpilot

JANUARY 30, 2023

But what are some product adoption examples you can learn from? That's why we've compiled multiple examples of successful companies nailing product adoption across the entire user journey. Becoming aware of the product's existence through branding and marketing campaigns. Evaluation. Activation. Innovators (2.5%

User Testing 85

User Testing Feedback Software Research Software Onboarding KPIs 85

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The Lean Product Playbook Summary?—?How

User Testing 139

User Testing Product Research Product Marketing Customer Experience 139

Userpilot

JANUARY 14, 2024

Due to the rise of new technologies, there will be more demand for PMs with specialist expertise. Greater integration of artificial intelligence and machine learning technologies Artificial Intelligence has been a part of the product management landscape for at least a couple of years now.

Data Visualization 80

Data Visualization Analytic Tools Feedback Software Research Software 80

The Product Coalition

FEBRUARY 24, 2021

Today’s rapidly evolving tech landscape favors short feedback loops and requires roadmap flexibility to pivot and solve customers’ most pressing problems as they arise. As a result, the best product managers thrive on their ability to move quickly, minimizing time to market for feature releases.

Research Software 91

Research Software Feedback Software Technical Review Software Review 91

Modus Create

JUNE 7, 2022

Application modernization is an initiative for assessing legacy applications and updating their infrastructure, architecture, and features to leverage recent technical innovations. Technically savvy customers gravitate to products that have the latest technologies and capabilities.

Enterprise 98

Enterprise Technical Review Customer Experience Software Review 98

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 93

B2B Feedback Software Product Marketing Customer Experience 93

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product. Product go-to-market strategy.

Feedback Software 84

Feedback Software User Testing Product Research Strategy 84

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.

Marketing 209

Marketing B2B Data Visualization Branding 209

Usersnap

JULY 26, 2023

Customers are at the functional center of every successful business model, and it’s time we uncovered the secrets to unlocking financial success through the idea of customer centricity by presenting customer focus examples. Key strategies and learnings from the top companies 5 best customer-centricity examples 1.

User Testing 52

User Testing Customer Feedback Customer Experience Reporting Tools 52

Userpilot

JANUARY 16, 2024

Specifically, we look at: Reasons why new client onboarding matters How to structure the onboarding process Pro tips on how to enhance your onboarding Examples of effective client onboarding We also show you how Userpilot can help you boost the effectiveness of onboarding for new clients. Let’s dive right in! How does it work?

Analytic Tools 75

Analytic Tools Data Visualization Feedback Software User Testing 75

Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. There have been two seminal memos that have, in a sense, rocked the tech industry. Hello Paul. Paul: Yeah.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Modus Create

MAY 28, 2024

Larry Fitzpatrick, Executive Vice President and CTO of OneMain Financial, the leading nonprime lender in the United States, provides insight into how the world’s top executives plan to leverage AI technology. Even if they aren’t, this benchmark regulation will probably be the basis for due care of AI systems going forward.”

Reporting Tools 64

Reporting Tools Data Visualization Research Software Weak Development Team 64

The Product Coalition

MARCH 23, 2022

I apply this lens to a startup that develops solutions in the health-tech market. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. Microsoft, for example, depends on manufacturers (Dell/HP) and retailers (Best buy) to sell its software.

Startups 126

Startups Fractional CTO Technical Review Software Review 126

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. As with all marketing efforts , positioning should be driven by the customer and their needs.

Research Software 95

Research Software Feedback Software Analytic Tools Positioning 95

The Product Coalition

AUGUST 23, 2023

To grow our customer base and market share? By focusing on the “why,” product managers can ensure that they are building products that will last while meeting customer needs and business objectives Let’s Look At An Example — Fairphone Although many products have a strong purpose, let’s look at one less known — Fairphone.

Weak Development Team 129

Weak Development Team Customer Experience Technical Review Customer Feedback 129

Roman Pichler

OCTOBER 2, 2018

It includes the product’s value proposition, market, stand-out features, and business goals. If you are not sure which time box is right for you, then start with one month and hold weekly review meetings where you assess the progress and decide if and how to continue. Look for new market trends. Are there new market entrants?

Product Strategy 242

Product Strategy Product Research Strategy Technical Review 242

Roman Pichler

AUGUST 15, 2023

Take PowerPoint and Slides to stay with the previous examples. For example, the target group might be too big and diverse; there might be too many needs stated and they are too unspecific; the business goals might be unclear; or the standout features might be weak. Competition: Is your product still sufficiently differentiated ?

Product Strategy 226

Product Strategy Strategy Research Software Customer Experience 226

Userpilot

NOVEMBER 23, 2023

However, there seems to be little acknowledgment of the harm that AI could cause, for example, through interference in democratic elections. Training your own model requires access to data and technical resources but could be a true differentiator in the market. Consequently, it could easily be your key differentiator.

Data Visualization 96

Data Visualization Feedback Software Analytic Tools Reporting Tools 96

The Product Coalition

FEBRUARY 22, 2023

Although the Web3 realm has other elements, such as cryptos, decentralized finance (DeFi), metaverses, and hardcore blockchain solutions, the market scope for non-fungible tokens is comparatively higher this year. Also, most of the elements mentioned above can be easily integrated as part of an NFT business model.

Research Software 117

Research Software Technical Review Customer Experience User Testing 117

Userpilot

SEPTEMBER 4, 2023

As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. A Talk By Melissa Kwan (Cofounder And CEO, EWebinar) TL;DR Blue ocean strategy is about creating uncontested market space instead of competing directly with rivals. Chan Kim and Renée Mauborgne.

Analytic Tools 64

Analytic Tools Data Visualization Feedback Software User Testing 64

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

BrainMates

NOVEMBER 1, 2021

Most companies are in reality reviewing and failing several orders of magnitude less ideas than this. Juicero is a widely mocked example of a product that provides no benefit. A wifi-enabled juice dispenser that pressed juice from single-serve packets – it is an example of a technology solution in search of a problem.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

Userpilot

MAY 20, 2024

It goes beyond surface-level feedback and it involves analyzing feedback from various sources (such as social media, customer reviews, surveys , and direct interactions). Monitor Brand Health : Keeping a pulse on customer sentiment helps you understand how your brand is perceived in the market and its reputation. CSAT survey example.

Data Visualization 89

Data Visualization Feedback Software Customer Feedback Customer Experience 89

Userpilot

AUGUST 23, 2023

Insights into customer needs and customer pain points will guide your technology development while helping you refine your marketing strategies — offering a cost advantage over your competitors who’ll need to spend more on broad advertising campaigns. Customer pain points. Decision-making. Get your free Userpilot demo today!

User Testing 90

User Testing Customer Feedback Feedback Software User Friction 90