Product Management University

APRIL 25, 2023

Here we are in the early part of 2023 and so many of my talented friends, former colleagues and customers have fallen victim to the mass layoffs in high tech. For example, if you’re looking for a product marketing role, your H1 headline might be something like “ Making Technical Products Easier to Market, Sell & Buy.”

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Userpilot

DECEMBER 21, 2023

In this article, we’ve selected 24 of the best AI podcasts for you to listen to improve your knowledge of AI and keep up to date with the future of AI technology in product management and more. Each episode is tailored to a wide audience, from marketing executives to educators. TL;DR Podcast.ai Podcast.ai TL;DR Podcast.ai Podcast.ai

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Userpilot

MAY 10, 2023

Artificial intelligence is revolutionizing our everyday lives, and marketing is no different, with several examples of AI in marketing today. Marketers are now making AI an integral part of their marketing strategies. This article examines what artificial intelligence in marketing looks like today.

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The Product Coalition

MAY 7, 2023

Thanks to the ongoing development of Automatic Speech Recognition technology, we are rapidly approaching the potential future scenario. As is often the case with technology, our question is “what’s next?” ASR (Automatic Speech Recognition) is the technology that facilitates this change. The answer is the human voice.

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Alchemer Mobile

AUGUST 24, 2021

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. Instead, here are five meaningful mobile marketing metrics that every marketer should know like the back of their hand.

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The Product Coalition

NOVEMBER 2, 2021

A Technical Exercise In this post, I’ll offer my idea of the sort of technical abilities expected from a product manager. But is a surprisingly small amount of materials about the technical aspect of PM work. The Product Interview?—?A This can be highly useful for hiring managers, as well as for PMs planning their roadmap.

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Intercom, Inc.

MARCH 10, 2022

This is where having the right tech stack comes into play. Features like outbound messages or banners are not just great for support, but marketing and sales teams can also reap the rewards of a proactive approach. However, with the right tech stack, your team can handle even complex payment problems with ease.

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Userpilot

MARCH 24, 2024

Looking for user flow examples to inspire your UX design process ? This article shows you 11 examples across different user journey stages. 11 User flow examples to inspire you to create your app flows: Basic user flow chart for logging in. Review generation user flow. User flow example. Forgot password user flow.

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Data Visualization Customer Feedback Analytic Tools User Testing 105

TechEmpower - Product Management

JULY 24, 2023

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. After all, that’s what tech innovation is all about. Can you provide specific examples of different types of customers, what they need, and what the system will do for them? Free trials?

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The Product Coalition

JUNE 14, 2020

Lessons from big money tech failures An opinionated analysis of why some hyped products failed Last year, I did a talk, as part of orienting a team of automotive executives in modern way of iterative working, challenging the prevailing belief that perfect pre-planning backed by big money will always be a clear winner. Microsoft writes off $7.6

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Business of Software Conference

AUGUST 25, 2021

Book Review – Exponential – Azeem Azhar. It is a must read for anyone in tech. Technology is developing at an exponential rate. A history of the evolution of technology at the turn of the 20th Century – the great transition when the world changed beyond recognition. Humans evolved for a linear world.

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Andrew Chen

FEBRUARY 6, 2024

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m I’m ignoring deep tech and foundational AI research companies, for the sake of this conversation). Hmm… If you find yourself at this moment, then you are already in a bad place.

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Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. But as the strategy will change, I recommend that you review and adjust it at least once per quarter—as a rule of thumb. Use Collaborative Workshops to Review and Adapt the Strategy.

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Technical Review Product Strategy Strategy Workshop 211

Userpilot

OCTOBER 17, 2023

That said, let’s go over what type of data you can collect and explore some customer insights examples you can learn from. There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers.

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Alchemer Mobile

SEPTEMBER 19, 2019

Below I’ve compiled a list of the three changes in iOS 13 that product folks, marketers, and technologists need to pay attention to. What this means for marketers, product people, and technology organizations is that you can’t rely on this email address to actually identify or contact your customers. Privacy Changes.

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The Product HQ

FEBRUARY 6, 2023

Curious to find out the average salary of a senior technical product manager? In today’s market, the necessity for senior technical product managers is high. The role of senior technical product manager requires extensive knowledge and understanding of products that, in the end, produce high-value deliverables.

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The Product HQ

MAY 10, 2024

Today, more and more businesses are looking for product managers specializing in artificial intelligence and machine learning technologies. According to AI trends from Finances Online , the CAGR growth rate for the market size of the AI industry exceeds 33% between the period 2019 and 2022.

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Roman Pichler

OCTOBER 6, 2020

Which market and market segment should the product address? For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? What architecture patterns and technologies may be used? This includes discovering the right UX design and functionality and making the right technical decisions.

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PMLesson's Ace the PM Interview

DECEMBER 27, 2021

Working at Google is known to be one of the most coveted roles in the tech industry. In this article, we'll talk about why resumes matter, what Google looks for in your resume, some concrete tips to improve your resume, and several example resumes of candidates who have gotten the job at Google. What responsibilities will you have?

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freshtrax

JUNE 11, 2019

According to an article by Tech :: Note , the Japanese tech industry has grown as a whole with continual increases in the total revenue of the industry, from 14,380 billion yen (approx. Top 10 Japanese tech companies by capital value (November 2018). Top 10 Japanese tech companies by sales (2015-2016). Revenue in Yen.

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Intercom, Inc.

JANUARY 14, 2019

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. The book is organized around 12 technological forces – some of which already feel familiar, if not ubiquitous (A.I., Jarell Cardoza, Product Marketing Manager ( @jarcardoza ).

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Intercom, Inc.

AUGUST 21, 2019

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. What do we mean by the term “review sites”? Not all review sites are made equal. Peer review sites. Trustpilot, a consumer review site.

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The Product Coalition

MAY 14, 2021

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time.

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The Product Coalition

SEPTEMBER 29, 2023

For instance, think of the tech giant, Microsoft. A few years ago, the company faced significant challenges due to role overlap. Technological evolution: New tools and systems can create confusion about responsibilities, especially when there’s an overlap of functions. A classic example is the Run book. The result?

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Technical Review Systems Review Document Article 129

Userpilot

FEBRUARY 26, 2024

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. The main stages in the marketing funnel are Awareness, Interest, Consideration, Intent, and Purchase. Book the demo!

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Analytic Tools Data Visualization Feedback Software Research Software 105

Centercode

JANUARY 8, 2021

We’ve often described modern technology as highly sophisticated, highly connected, and continuously iterative. It highlighted both the reliability of technology and its shortcomings. It relies on target-market users to identify both the best and worst parts of your product before release. High Stakes, High Consequences.

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Userpilot

MAY 14, 2023

Interviews and focus group discussions are typically used for market research to ask individuals or small groups specific questions. Check review platforms like Product Hunt and G2 to get direct feedback without asking customers. You are more in control of the communication and thus can select the themes and format.

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The Product Coalition

MARCH 8, 2024

They involve integrating digital technologies and processes into every aspect of your business, from operations to customer interactions. It’s not just about adopting the latest gadgets, but about using technology to drive meaningful change and achieve specific business goals. What is the importance of digital transformation?

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The Product Coalition

JANUARY 16, 2024

Facing a company funding deadline, we pivoted to a new market with more potential. And we now had a handful of committed customers in the new market. The same is true for your roadmap — it takes more than diligence. As a matter of practice, review your vision and product strategy at the same time as you review your roadmap.

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Intercom, Inc.

OCTOBER 8, 2020

For every company that’s executing the freemium model successfully, there are hundreds more that struggle and the tension it can create between sales, marketing, and product teams. Yet that hasn’t stopped them making big inroads into the enterprise market. Listen to the full episode above or check out Kristen’s key takeaways below.

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Software Review Enterprise Technical Review User Testing 205

freshtrax

OCTOBER 19, 2021

Japan is the 3rd largest gaming market in the world, only surpassed by China and the US. So it’s no surprise that companies want to localize their games for the lucrative Japanese market. So it’s no surprise that companies want to localize their games for the lucrative Japanese market. Keep gender in mind. Credit: [link].

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Research Software Marketing User Testing Software Review 111

Userpilot

JANUARY 30, 2023

But what are some product adoption examples you can learn from? That's why we've compiled multiple examples of successful companies nailing product adoption across the entire user journey. Becoming aware of the product's existence through branding and marketing campaigns. Evaluation. Activation. Innovators (2.5%

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Intercom, Inc.

JANUARY 2, 2019

This next chapter has already begun, with our new automation technologies like bots and the ability for our customers to connect Intercom with more of the other tools they use every day. Drive growth and revenue with Custom Bots for marketing and sales. Most are focused on solving on a small task, like, booking a meeting.

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Userpilot

OCTOBER 15, 2021

In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign. Choose one CTA and one CTA only – for example: see details, yes!

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Userpilot

JUNE 14, 2021

Are you looking to build a solid marketing automation strategy and don’t know where to start? In this article, I’ll cover what marketing automation is, how to set up an effective strategy for it, and go over some examples of how to use marketing automation at each stage of the user journey to drive product growth.

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Feedback Software Analytic Tools Strategy Marketing 52

Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Third, the lines between sales, marketing, product, and support are blurring. Second, expectations are rising for consumer-grade experiences.

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The Product Coalition

SEPTEMBER 9, 2022

However, if there’s one skill that is common to all product managers, it’s continuous market monitoring and research. That’s where a market requirements document comes into play. The market requirement document is a strategic artefact that product managers usually write. What is included in a market requirements document (MRD)?

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