Mixpanel

SEPTEMBER 21, 2023

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. The reason I started posting my trades as Sir Jack is because it can feel really uncomfortable talking about finances under your real name. They say write what you know. Why wouldn’t the same go for building apps?

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

Userpilot

OCTOBER 5, 2023

Calculating the actual customer acquisition costs accurately can be challenging, and CAC payback doesn’t consider customer lifetime value or differentiate between high- and low-value customers. Informs your pricing strategy The CAC payback metric is widely used to make informed product pricing and positioning decisions.

Feedback Software 105

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 105

Product Innovation Educators

MAY 24, 2021

How product managers can solve positioning, packaging, and pricing for their products. Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. Summary of some concepts discussed for product managers. [1:49]

Product Research 80

Product Research Differentiation Customer Feedback Data Visualization 80

Userpilot

JANUARY 21, 2021

Drawing a clear line between a product owner vs. product manager can be tough, given their varying roles from company to company. Despite any difference in roles, both the product manager and the product owner share a common goal: building products that create value for the stakeholders. In a hurry?

User Testing 98

User Testing Customer Feedback Onboarding KPIs Product Management 98

Product Innovation Educators

MAY 24, 2021

How product managers can solve positioning, packaging, and pricing for their products. Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. Summary of some concepts discussed for product managers. [1:49]

Product Research 62

Product Research Differentiation Customer Feedback Data Visualization 62

Userpilot

APRIL 8, 2022

Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. What is Product-Market fit? Product market fit occurs when you have identified your target customer (“market”) and you have built the right product (“product”) for their needs.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Userpilot

JUNE 20, 2023

Why is product idea validation important? As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Product Management University

JANUARY 23, 2017

and/or business function (HR, IT, Finance, etc.) where products are used. Has no interest in becoming a “product expert.” There are plenty of product experts in product management. Today’s product marketing manager is more of a sales enablement role than anything else. No need to duplicate.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Sachin Rekhi

NOVEMBER 21, 2016

The most common question I get from aspiring product managers is how to land their first product manager role. Unfortunately it's not an easy question to answer because there isn't a single straightforward path into product management, but instead a variety of paths from which product managers typically come from.

Product Management 107

Product Management Product Manager Analytic Tools Data Visualization 107

People-First Product Leadership

MAY 6, 2024

Instead, throughout my newsletters, I recommend ways that you - as a product manager or product leader - can have direct impact. They’ll appreciate the consideration, skill development, and increased visibility plus you’ll gain experience in positive motivation. Change is never easy.

Customer Experience 59

Customer Experience Feedback Software Technical Review Customer Feedback 59

The Product Coalition

FEBRUARY 28, 2019

We had the opportunity to chat with Zoe Chaves, product manager at Splitwise, about the app and what makes it unique. In this Professional Spotlight interview, Zoe discusses her journey at Splitwise, the future of the finance app category , and the current growth challenges that mobile apps face. Check out what she had to say.

Finance 60

Finance Weak Development Team Banking Customer Experience 60

ProductPlan

NOVEMBER 23, 2021

Without it, newly won customers will likely jump ship as soon as competitors introduce a cheaper offering for the same type of product or service. This pricing strategy works most effectively when there is little product differentiation. Increased goodwill and positive word of mouth. Weakened dominance of the competition.

Strategy 77

Strategy Data Visualization Customer Experience Systems Review 77

Intercom, Inc.

OCTOBER 7, 2020

Economies of scale, your position in the market, and your pricing should influence the way you think about spending on support. Imagine you are running a product management application that sells access to its product on a per seat basis. Calculating your support spend. Here are a few examples. Economies of scale.

Customer Experience 196

Customer Experience Differentiation Branding Positioning 196

BrainMates

MARCH 6, 2018

This blog is a transcript of part of that meetup, focusing on why we need Product Management. Rich Mironov presenting on why we need Product Management. Why do we need a Product Management team? I have 30 years in Silicon Valley product management, so this isn’t a new thing.

User Testing 75

User Testing Feedback Software Product Management Product Manager 75

The Product Coalition

AUGUST 24, 2021

The importance of building products that customers valued and the limited amount of finances forced startups to take a different approach when building their products. New movements such as agile engineering and lean product management became the core philosophy of lots of successful startups around that time.

User Testing 145

User Testing Development Customer Experience Product Research 145

The Product Coalition

FEBRUARY 26, 2022

Why have Product Managers stopped speaking to customers? Very sadly, most product managers I meet today no longer talk directly to customers regularly. I ran a survey with industry insiders and at least 50% of all product managers who responded haven’t spoken to a customer recently. What can be cut first?

User Testing 168

User Testing Weak Development Team Customer Experience Customer Feedback 168

UX Studio: Product Management

OCTOBER 2, 2023

The expertise of our team lies in creating visually stunning website design and digital products. These leave an exceptional first impression and differentiate our clients from competitors. These values, coupled with their extensive experience and global reach, position Ueno as the ultimate choice.

Research Software 66

Research Software Data Visualization User Testing Technical Review 66

Usersnap

JANUARY 12, 2022

Ever wonder what a chief product officer is up to? Well, the CPO position has certainly grown and evolved over time. In short, the CPO oversees all aspects of a product’s vision, design, and development. Activities of a Product Team Tactical activities Strategic activities Operational activities. Product marketing.

Research Software 52

Research Software Feedback Software Analytic Tools Fractional CTO 52

Revulytics

OCTOBER 30, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. I talk with product managers around the world, and it’s really common to spend most of our time talking about what’s sometimes called “vanity metrics.”

Reporting Tools 59

Reporting Tools Feedback Software Customer Experience Data Visualization 59

svpg

SEPTEMBER 30, 2016

When I first decided to start The Silicon Valley Product Group, I had just left eBay and had some very strong opinions about what makes great product teams, and great product cultures, and while there were more than a few important thinkers and leaders on these topics, one area that I felt was under-represented was the role of product management.

Reporting Tools 160

Reporting Tools Analytic Tools Customer Experience Technical Review 160

Pragmatic Marketing

OCTOBER 18, 2019

As the Chief Product Officer of BAE systems, Neal joins Rebecca Kalogeris, VP of Sales and Marketing at Pragmatic Institute, to tell us his biggest takeaways and bits of advice for others on the Product Management journey. Rebecca Kalogeris. Some people on marketing - a real diverse set of individuals. Neal Watkins.

Feedback Software 70

Feedback Software User Testing Framework Customer Experience 70

Pragmatic Marketing

OCTOBER 18, 2019

As the Chief Product Officer of BAE systems, Neal joins Rebecca Kalogeris, VP of Sales and Marketing at Pragmatic Institute, to tell us his biggest takeaways and bits of advice for others on the Product Management journey. Rebecca Kalogeris. Some people on marketing - a real diverse set of individuals. Neal Watkins.

Feedback Software 70

Feedback Software User Testing Framework Customer Experience 70

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. You are going to build for these users.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Amplitude

MARCH 21, 2019

I work with our clients to identify the next areas of customer opportunities and also help them improve their approach to innovation and product development. I have experience in entrepreneurship, start-up acceleration, finance, and working with product teams at small and large companies.

Analytic Tools 40

Analytic Tools Data Visualization Reporting Tools User Testing 40

Mixpanel

FEBRUARY 23, 2021

. “I’ve made this mistake myself, focusing on the product and the need you perceive rather than what the market needs… Too many startups fail at this by attempting to run fast to achieve the “perfect” product rather than the “right” product,” admitted Israel-based startup advisor and former Sr.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Business of Software Conference

FEBRUARY 16, 2021

11:22 Mark: And were you considering equity finance at the same time? We’ve always tried to be pretty engineering and product heavy, just because we are, we’re, we’re built for developers and product managers. I always think there’s a couple different products, right? Was it profitable?

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? There are five key best practices.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Intercom, Inc.

NOVEMBER 25, 2019

In today’s episode, we discuss the six key elements to an effective product strategy and how to execute it, which we have evolved and adapted from Michael Porter’s famous paper “What Is Strategy?” ” Unique activities : Find the differentiators that make sense for you. Like you have this kind of God complex.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Product Management University

AUGUST 13, 2019

It’s a tough rut to climb out of when product marketing is perceived as a tactical extension of product management, tasked with little more than mobilizing product value propositions to drive sales. It’s one of the least effective ways to do product marketing in B2B. More Revenue From Existing Products.

Product Marketing 128

Product Marketing Marketing B2B Healthcare 128

Roadmunk

DECEMBER 7, 2017

This is the latest episode of Product to Product —a product management podcast for / by product people. You may know her as the VP of Product at Lola , a former product manager at Kickstarter , or as a previous PM at Microsoft. I’ve spent most of my career in product management.

Startups 53

Startups Technical Advisors Research Software Product Research 53

Userpilot

MARCH 29, 2024

This leads to improved brand awareness and differentiation from other brands. To create a successful activation strategy , you must first define your product's value proposition. Word-of-mouth marketing : Word-of-mouth marketing is a viral marketing strategy that relies on customers sharing their product experience with others.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Amplitude

APRIL 12, 2018

Sandhya : So, that means that this role of being a product builder was becoming more and more influential and interesting and Amplitude was kind of positioned right at the center of it, right? Because Amplitude as a company, we think we are really the only analytics platform that’s built ground up to help producting succeed.

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Research Software 40

Business of Software Conference

AUGUST 1, 2019

So venture capital was needed indeed upfront to buy development hardware and software to fund operations until a first always incomplete product could be brought to market but then upfront customer license payments funded the build out of the business. So the first thing that’s changed. But Microsoft is offering A.I.

Analytic Tools 10

Analytic Tools Reporting Tools Software Review Enterprise 10

Amplitude

APRIL 12, 2018

Sandhya : So, that means that this role of being a product builder was becoming more and more influential and interesting and Amplitude was kind of positioned right at the center of it, right? Because Amplitude as a company, we think we are really the only analytics platform that’s built ground up to help producting succeed.

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Research Software 40

Intercom, Inc.

JULY 21, 2022

What started as a series of interviews by co-founder Des Traynor soon bloomed into hundreds of episodes where we explore how businesses are driving growth through customer relationships and how to build successful products at scale. Our goal, like any product and engineering team, is to ship great software that customers love, value use, etc.

Download 215

Download Feedback Software Data Visualization Customer Experience 215

Intercom, Inc.

OCTOBER 29, 2020

Frequent touch points and positive interactions will create strong relationships and build customer loyalty. I never had any plans to be at one company for that long, but I just kept doing new and different things there – I started in product management and then did a combination of product management and marketing and design.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Gainsight

DECEMBER 23, 2019

I think critical to onboarding we found as a couple of really useful tools, certainly capturing what we used to call at ClearSlide and now we call it something different at Optimize, but is essentially the positive business outcome. The CSMs needed to have a lot of depth of understanding of the product, but not all of them were experts.

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52