Remove Differentiation Remove Finance Remove Positioning Remove Product Marketing
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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? Product Marketing is Key to Portfolio Marketing.

Marketing 147
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Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

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The Ideal Product Marketing Candidate for B2B

Product Management University

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description.

B2B 133
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He helped shape WallStreetBets. Now Kevin Xu is betting on his own social app.

Mixpanel

Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. The reason I started posting my trades as Sir Jack is because it can feel really uncomfortable talking about finances under your real name.

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CAC Payback Period: How to Calculate and Reduce It?

Userpilot

Calculating the actual customer acquisition costs accurately can be challenging, and CAC payback doesn’t consider customer lifetime value or differentiate between high- and low-value customers. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers.

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Product Idea Validation: 6 Steps for Ensuring Successful Products

Userpilot

Analyze the competitive landscape Analyzing the competitive landscape is essential to understand the existing solutions in the market, finding potential gaps you could fill, and identifying areas for differentiation. Look at how they price and market their product. Userpilot used Product Hunt to launch its new feature.

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Stop Fighting - Pick a Prioritization Method and Stick with It

Haines-Group

You might specify that a low score indicates that the potential opportunity impacted is vague at best, while a high score signifies that it will very positively impact well-defined opportunities or risks. Reverse (These are product features or attributes that actually diminish the customer’s assessment of the product.)