The Secret PM Handbook

MAY 5, 2017

In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. The Jobs To Be Done framework has a whole methodology for finding unmet needs of market segments. The Secret Product Management Framework. Design, both visual and technical. Product Owner.

Framework 302

Framework User Testing Product Management Product Manager 302

The Secret PM Handbook

MAY 5, 2017

In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. The Jobs To Be Done framework has a whole methodology for finding unmet needs of market segments. The Secret Product Management Framework. Design, both visual and technical. Product Owner.

Framework 150

Framework User Testing Product Management Product Manager 150

Intercom, Inc.

SEPTEMBER 18, 2018

Today we’re publishing a brand new, four-part series on sales – The Sales Handbook. Modern buyers have hundreds, if not thousands, of choices, and selling to them is far more complex than scheduling a generic email cadence or relying on a few differentiated product features. The Sales Handbook is here to help.

Differentiation 112

Differentiation Download Customer Experience Framework 112

The Secret PM Handbook

OCTOBER 9, 2018

To start with, let’s go into the situation with a framework for future success. We (the product managers) are the experts in our product: We know who it’s for, we know why it’s better, we know its differentiators, we know the stories of pain our prospects are suffering, and the glories of the successes of our customers.

Sales Training 170

Sales Training User Testing Differentiation Customer Experience 170

The Secret PM Handbook

AUGUST 18, 2017

But as I wrote the recent post on how my various articles align with the Secret Product Management Framework I realized I didn’t have many articles on go-to-market. Our product’s portfolio management capabilities were a significant differentiator. But they weren’t being used effectively to differentiate in the demo.

Demo 150

Demo Agile Differentiation Product Research 150

The Secret PM Handbook

SEPTEMBER 16, 2016

Why my product is a better choice for you (the differentiators). This is the classic framework from Geoffrey Moore’s Crossing the Chasm. For example, articulating a meaningful Dramatic Difference or “differentiator” portion of the value proposition is usually difficult. Who the product is for (the market).

Product Management 275

Product Management Product Manager Product Research User Testing 275

The Secret PM Handbook

AUGUST 18, 2017

But as I wrote the recent post on how my various articles align with the Secret Product Management Framework I realized I didn’t have many articles on go-to-market. Our product’s portfolio management capabilities were a significant differentiator. But they weren’t being used effectively to differentiate in the demo.

Demo 191

Demo Agile Differentiation Product Research 191