Userpilot

AUGUST 3, 2022

A good messaging strategy should have a clear goal, differentiate your brand from the competition, provide personalized messages for a specific audience, and tell the brand story at each stage of the customer journey. The positioning strategy highlights your brand’s favorable position compared to the competition in concrete terms.

Research Software 98

Research Software Feedback Software Messaging Reporting Tools 98

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Userpilot

JANUARY 9, 2023

How can you implement your first micromarketing campaign strategy in your SaaS? To create a micromarketing campaign, you must first conduct extensive market research. What will your positioning and messaging strategy be? So, how do you create a successful micromarketing strategy for your SaaS company?

Research Software 95

Research Software User Testing Strategy Customer Experience 95

BrainMates

JULY 23, 2023

But the changes that are now visible on the horizon, driven by the sudden emergence of functional AI tools, are difficult to comprehend even for product leaders who have become accustomed to rapid technological change. These frameworks are designed to improve the effectiveness of teams collaborating on software development.

Generative AI 52

Generative AI Research Software Product Research Data Visualization 52

Alchemer Mobile

SEPTEMBER 3, 2020

This summer, our team looked at how COVID-19 has impacted mobile app usage patterns by industry. Key findings from our research include: Looking at DAU over time is the best way to understand drastic changes in app usage. For apps in the hardest-hit industries, DAU is down 60-75%. Higher frequency of app usage.

Travel 246

Travel Feedback Software Research Software Data Visualization 246

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? The product market fit framework is a strategy that helps achieve and maintain the PMF. Before you start building, validate the problem you’re solving and potential solutions with experimentation and testing. Want to easily collect feedback in-app and measure product market fit?

User Testing 59

User Testing Product Research Feedback Software Framework 59

The Secret PM Handbook

AUGUST 22, 2016

Tools For What We Do. As a product manager, I’d like to find some tools that help me do my job. Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Revenue and profit – how my solution will generate top and bottom line dollars.

Research Software 170

Research Software Feedback Software User Testing Product Management 170

Usersnap

OCTOBER 3, 2023

Positive UX differentiates products, prevents dissatisfaction-driven churn, and validates decisions through data-driven insights. Various UX measurement frameworks exist, including HEART, SUS, NPS, and CES. This article delves into demystifying and detailing the HEART framework’s implementation for UX evaluation.

Customer Experience 59

Customer Experience Customer Feedback User Experience User Testing 59

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. There are a few good reasons why SaaS organizations love product funnels. Its different stages.

Analytic Tools 95

Analytic Tools Data Visualization Research Software Onboarding KPIs 95

Userpilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? Userpilot is a growth platform with advanced feedback and analytics functionality. A product team structure is how a business organizes the product team to best support software development. What are the key positions in product teams?

Analytic Tools 93

Analytic Tools Feedback Software Research Software Product Research 93

Mind the Product

OCTOBER 11, 2019

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? So where do you start?

Positioning 102

Positioning User Testing Product Research Data Visualization 102

The Product Coalition

MARCH 24, 2021

Narrowing Down the Battlefield Figure 1 shows the ‘Technology Adoption Life Cycle’ for discontinuous innovations. Figure 1: Technolgoy Adoption Life Cycle Explore the Battlefield Geoffrey Moore suggests in his book “Crossing the Chasm” to create different target customer scenarios and select the target niche market based on a scoring system.

User Testing 137

User Testing Research Software User Friction Customer Experience 137

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. It should also give you tools to measure progress. Instead of using data and evidence, many teams rely solely on solutions and untested assumptions. As companies scale, they often cannot satisfy customer needs equally well.

Analytic Tools 99

Analytic Tools Feedback Software Product Research User Testing 99

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors. What is a product manager?

Feedback Software 73

Feedback Software Analytic Tools Research Software User Testing 73

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. However it isn’t the only thing, and perhaps a quite overrated approach to achieving SaaS growth. That is why you want to approach SaaS growth by focusing on what sticks with customers and what can multiply. Create your vision and positioning 4.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

SEPTEMBER 18, 2023

Well, let's understand the unique roles of PM and GM in the context of SaaS businesses. TL;DR Product Marketing focuses on establishing the positioning and fit of a product in the market by understanding the target audience through extensive customer research. What is product marketing?

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

Product Research 84

Product Research Positioning Customer Experience Research Software 84

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand. What is product messaging in SaaS?

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research. What is product strategy?

Product Research 96

Product Research User Testing Customer Feedback Research Software 96

Userpilot

NOVEMBER 21, 2023

New product launch checklist: Conduct market and customer research to assess the competitive landscape, identify unmet customer needs, and assess demand. Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Online analytics is a good start.

Product launches 96

Product launches User Testing Product Research Analytic Tools 96

Userpilot

JANUARY 31, 2023

In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job. Activation is one of the most important metrics for product managers and SaaS owners to focus on (and get right). Let’s dive straight into it!

Customer Experience 95

Customer Experience Analytic Tools User Testing Customer Feedback 95

Product Management University

AUGUST 15, 2023

In a portfolio management model, your company is building strength and gaining momentum in key market segments with a portfolio of solutions that’s best suited to propel its growth and profitability. Those market segment priorities are just as valuable for product marketing and sales as they are product management.

Product Management 246

Product Management Product Manager White Paper Management 246

Pragmatic Marketing

FEBRUARY 25, 2020

Div Manickam , director of portfolio messaging for Dell subsidiary Boomi , discussed subtle but significant differences in product marketing lexicon during an AMA on the evolution of product and solutions marketing to portfolio messaging. ” Remember the audience—the customer—while building that messaging framework.

Messaging 91

Messaging Research Software User Friction White Paper 91

Pragmatic Marketing

FEBRUARY 25, 2020

Div Manickam , director of portfolio messaging for Dell subsidiary Boomi , discussed subtle but significant differences in product marketing lexicon during an AMA on the evolution of product and solutions marketing to portfolio messaging. ” Remember the audience—the customer—while building that messaging framework.

Messaging 91

Messaging Research Software User Friction White Paper 91

Business of Software Conference

OCTOBER 11, 2023

For example: a statement such as “Our company makes a cheap product with few features and great support” Pair with opposites and identify choices that companies make Act like a lawyer: make a great case for the opposition Extract choices: refine these choices into intelligent decisions that could have been made Identify attributes — there are no strengths (..)

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Userpilot

SEPTEMBER 20, 2022

The customer development framework helps teams validate product ideas and build products that solve customers’ problems. In the Customer Discovery phase, the team identifies problems, comes up with solutions, tests them, and assesses their potential to generate revenue. A brief history of the customer development process.

User Testing 98

User Testing Product Research Customer Experience Customer Feedback 98

The Product Coalition

MARCH 7, 2023

If all you do is listen to your users without a plan or a decision making framework, you might walk away with no insights or the wrong insights. When I decide ahead of time what the goal of my research is, I clarify the most important insight I need to gather, as I’m usually trying to learn many things in any given interview.

User Testing 128

User Testing Customer Feedback Customer Experience Data Visualization 128

Mind the Product

APRIL 27, 2017

Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. A separate set of both written and visual techniques can be used to define solutions that should be implemented in software to address the pain points. Recently it has become more common to move from only “defining solutions” to also “detailing problems”.

Framework 112

Framework User Testing Research Software Feedback Software 112

Mind the Product

MARCH 20, 2020

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. How can you position yourself well now for a future as a product leader, and, once you get the job, what do you do? She believes that product people have dynamic skills. Communication.

User Testing 217

User Testing Product Research Customer Feedback Customer Experience 217

Userpilot

JUNE 20, 2023

We look at the process of idea validation and a range of tools and techniques you can leverage to aid the process. Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. Goal setting framework.

User Testing 94

User Testing Product Research Feedback Software Customer Feedback 94

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Therefore, it is essential that your website reflects the image of your brand and provides visitors with a positive and informative user experience. The three-step process of a UX Audit involves research, evaluation, and execution. As new technologies emerge, so do new best practices for designing and coding websites.

Reporting Tools 52

Reporting Tools Research Software Data Visualization Feedback Software 52

ProductPlan

DECEMBER 21, 2020

Whether it’s a new car, ERP software, or a timeshare, they’re doing most of the talking. They’re actively seeking a solution, shopping around to explore their options, doing their own research, and ultimately experiencing the product before they ever plunk down their credit card or issue a purchase order. The buyer has changed.

User Testing 105

User Testing Research Software Customer Experience Product Research 105

Business of Software Conference

JULY 7, 2021

In this guest post Paul Kenny (founder of Ocean Learning and long time BoS participant and speaker) argues that software and SaaS “proven sales playbooks” are BS. Our CRM system can prompt the team to make the optimum number of calls, to follow up efficiently and to be better at predicting call or demo outcomes.

Research Software 69

Research Software Technical Advisors Customer Experience Data Visualization 69

Userpilot

MARCH 8, 2022

Copy, positioning, and education is an important part of your MLP. A good way of focusing on desired outcomes is to use Teresa Torres’ Opportunity Solution Tree, from the continuous discovery framework. The Jobs to be Done framework is a great way of going through these points. Don’t sacrifice your delighters.

Product Research 143

Product Research User Testing Customer Experience Feedback Software 143

Usersnap

NOVEMBER 10, 2023

Our former product manager shared a bunch of Powerpoint templates with us and we loved the flexibility and versatility the tool provided. While it is a versatile tool for various presentation needs, it may not be the best fit for roadmap presentations. Consider you are presenting your product’s roadmap at your annual town hall.

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

Sachin Rekhi

FEBRUARY 16, 2020

Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

The Product Guy

OCTOBER 9, 2018

This sort of hand-waving has been most prevalent in software companies, where the supposed price of strategy missteps is seen as low. Vikas was able to provide me with a framework for developing product strategy, which ultimately revolves around answering the fundamental question of “how do we win?” Where do we play? How do we win?

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Weak Development Team Product Strategy Strategy Development 130