Product Management University
NOVEMBER 14, 2022
The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? healthcare).
Product Management University
OCTOBER 12, 2021
Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.
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Product Management University
MARCH 30, 2023
Segmenting a B2B market is much simpler because there are fewer variables. In B2B market segmentation in its purest form consists of 3 dimensions – vertical industry (e.g., healthcare, retail), size of the organization (e.g., Many organizations confuse market segments with personas. USA, Canada, Mexico).
Product Management University
AUGUST 13, 2019
A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so. It’s one of the least effective ways to do product marketing in B2B.
Product Management University
JANUARY 23, 2017
This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description.
Product Management University
AUGUST 3, 2021
The convergence of software, hardware and services has forced traditional companies to find creative ways to differentiate what’s now a commodity. To what extent do product management and product marketing disciplines need to change to align with the new customer landscape? Out with Product Marketing 1.0
Intercom, Inc.
JUNE 3, 2021
If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing. We’re just talking about we don’t have great penetration in, I don’t know, let’s say healthcare or airlines or whatever. So same product, but for new customers, right? Paul: Yeah.
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