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Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so. The reason that educating the market is considered a bad idea lies in the context: the term “educating the market” usually comes up right after the problematic claim that “they just don’t get it”.
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I just save my marketing and sales team a whole lot of work I don’t have to tell you who my competitor is it’s assumed I don’t have to list every single feature half that stuff is table stakes. Unfortunately it works the same if I do a bad job. Let’s call it team collaboration for lawyers. in the valley.
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