Pragmatic Marketing

DECEMBER 3, 2019

Sangita Sarkar , Zynga’s director of product marketing, recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Becoming subject-matter experts on the industry landscape to identify a differentiated positioning from competitors.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

Sangita Sarkar , Zynga’s director of product marketing, recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Becoming subject-matter experts on the industry landscape to identify a differentiated positioning from competitors.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

People-First Product Leadership

DECEMBER 20, 2023

Part 3 brings together the Product specific Vision, Roadmap and Goals. Product Vision puts a company’s Vision and Mission into action The Product Vision ensures the Roadmap reflects the priorities which matter the most to the company’s customers and to the company. You’ve met the people.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

The Product Coalition

AUGUST 23, 2023

The smartphone industry has been frequently criticized for its negative social and environmental impact, from hazardous e-waste to poor working conditions in supply chains. Instead, think about a product roadmap like a GPS for your product’s journey. A product roadmap is, therefore, more than a checklist of features and timelines.

Weak Development Team 132

Weak Development Team Customer Experience Technical Review Customer Feedback 132

Userpilot

JANUARY 16, 2024

Task ChatGPT with identifying and formulating the best pricing strategy for your industry. ChatGPT can create broad multi-year roadmaps that prioritize the most critical feature requests , ideas, or improvements. How can we differentiate our product from existing solutions? price matching, undercutting, or differentiation)?

ChatGPT 95

ChatGPT Data Visualization Onboarding KPIs Research Software 95

Product Management University

OCTOBER 12, 2021

If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Differentiating individual products is like splitting hairs. Here’s the funny part. Here’s the thing. Myth 3: Product Marketing Doesn’t Play a Part in Strategy.

Product Marketing 147

Product Marketing Marketing Differentiation Healthcare 147

Product Management University

AUGUST 15, 2023

Does portfolio management mean that I’ll be adding more industry-specific features to my products? The only thing that changes is the prioritization process that feeds your product roadmaps and backlogs. In some cases, yes but not always. Here’s the thing to keep in mind. Let’s apply the 80/20 rule.

Product Management 246

Product Management Product Manager White Paper Management 246

Intercom, Inc.

JANUARY 28, 2019

Without these things, the relationship retreats to the magnetic stereotypes of both industries: Product teams think sales teams will do, say and sell anything to make money, while sales teams think product teams will build anything cool except things that actually make money. You need to differentiate. Solving customer problems.

Software Review 193

Software Review Differentiation Roadmap Customer Experience 193

The Product Coalition

JULY 5, 2023

Unique Requirements: A built system ensures a perfect fit for unique requirements driven by domain- or industry-specific regulations. Competitive Advantage: A built system may sometimes enable differentiation and innovation, while a purchased solution could not. Evaluate these counterarguments by asking: What do our peers do?

Reporting Tools 99

Reporting Tools ChatGPT User Testing Differentiation 99

Mironov Consulting

MAY 2, 2019

But I’ve been working with several clients who build long-lived industrial hardware — and whose core operating assumptions can make it difficult to add revenue software products to their portfolio. Serious industrial companies build serious long-lived industrial equipment.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Intercom, Inc.

JUNE 2, 2021

Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market? At the execution level, does this project contribute directly to differentiation or closing product gaps? Here’s a breakdown of each part. Innovation. How to rank.

Customer Experience 251

Customer Experience Framework Feedback Software Analytic Tools 251

Userpilot

JUNE 17, 2022

How can product managers align with sales teams to build product roadmaps that deliver on customers’ needs? Surely there’s a better approach for understanding new buyers’ needs and aligning with sales teams on the product roadmap. Industry analysts. A mad dash to hit quota at the end of a sales cycle….

B2B 52

B2B Data Visualization Roadmap Product Research 52

Intercom, Inc.

MARCH 10, 2021

When you’re working in a fast-paced industry, it’s all too easy to reach burnout no matter what role you’re in. Make your roadmap visible to everyone. The first step to communicating your process is making sure your project roadmap is transparent and visible to everyone. This can be a pretty straightforward thing to do.

Strategy 245

Strategy User Testing Product Research Research Software 245

BrainMates

JULY 23, 2023

While we are still only beginning to explore how AI can be utilised, as AI systems become increasingly capable of generating websites, software, video, music, and animation, many of the skills that have been the foundation of the technology industry for decades will become redundant. The industry may be unrecognisable a year from now.

Generative AI 52

Generative AI Research Software Product Research Data Visualization 52

The Product Guy

AUGUST 13, 2020

Also who is to define “good” in various industries and companies? Through the mentor program, I tried to get answers for some of the most important questions: What is the product in the context of the company and industry and how is it different? What product management really means in the context of the company? Better Decisions.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

The Product Coalition

DECEMBER 10, 2020

While it is not a book on strategy per se , the deep understanding of how you will create a differentiated value proposition is the basis for creating a strategy that focuses on generating it. Understanding Michael Porter Porter is a well-known strategy guru who published 20 books and numerous articles.

Differentiation 112

Differentiation Books Strategy Product Strategy 112

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. The product manager role is very complex.

Product Research 89

Product Research User Testing Research Software Feedback Software 89

Intercom, Inc.

MARCH 28, 2022

To answer it, we believe that there are three recurring trends that are shaping the future of business: First, businesses across all industries are facing pressure to become digital businesses. They predict that by 2023, 75% of organizations will have comprehensive DX implementation roadmaps, compared to only 27% in 2020.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

ProductPlan

MARCH 14, 2023

trillion healthcare industry , or even those already working there, it’s key to understand what makes product management in healthcare a little different from consumer tech or small business solutions. But some additional responsibilities are relatively unique to the industry. For those contemplating moving into the $4.3

Healthcare 52

Healthcare Technical Review Research Software Reporting Tools 52

The Product Guy

JANUARY 18, 2018

First we began by creating a data driven roadmap. All ideas were rated on some additional key criteria apart from financial gains/losses such as: customer value, regulatory requirement, ease of adoption, whether it was a differentiator for us in the market or not. It may be different for another industry. 15% Differentiation.

Differentiation 100

Differentiation Product Research Data Visualization Customer Experience 100

The Product Coalition

MAY 10, 2021

They’ve identified a Big Opportunity to transform Industry X and their strategy work has identified First Opportunity as where to start first. The CEO or Senior executive will usually say something like “We’re going to transform Industry X by providing a product that does Long, List, Of, Features, And, Cool, Ideas.

Software Review 117

Software Review Development Team Review Product Research Research Software 117

The Product HQ

NOVEMBER 20, 2023

That is where we differentiate between a consulting firm and product partner. How do you differentiate project management vs. product management work at MetaLab? Product side is responsible for roadmap, features, and strategy. What’s your approach to building a roadmap with a client? They’re a very blended role currently.

User Testing 52

User Testing Product Research Technical Review Customer Feedback 52

ProductPlan

NOVEMBER 10, 2020

Although the job description can vary from company to company and across industries, product managers all share at least a couple of common responsibilities. ECommerce is such a competitive industry. As Prateep explained to us, eCommerce is a date- and event-driven industry. What Is An eCommerce Product Manager’s Product?

Research Software 97

Research Software Feedback Software Reporting Tools Technical Review 97

Andrew Chen

FEBRUARY 12, 2024

I’ve heard thousands of “elevator pitches” and they generally focus on the idea and not the team, the market, differentiation, or anything else. So they are trying to answer a simple question: Do you WANT to create one of the leading companies in the industry? And they downplay their achievements or omit them.

User Testing 108

User Testing Product Research Testing Startups 108

Userpilot

NOVEMBER 2, 2022

Position yourselves as industry experts by offering additional resources and advice related to your niche, outside of product education. For example, start a weekly newsletter discussing the latest news or trends in your industry. You can collect them with a public roadmap , feedback widgets, or feature surveys.

Feedback Software 93

Feedback Software Research Software User Testing Product Research 93

Userpilot

JULY 24, 2023

Conduct market research to identify competitors and determine avenues for product differentiation. How you can differentiate your product from the competition. Your statement should identify who needs your product, what it does, and what differentiates it from other products in the market. Your unique value proposition.

Product launches 90

Product launches User Testing Product Research ChatGPT 90

Product Management Unpacked

MAY 26, 2020

Armed with this knowledge, she is better positioned to collaborate with product managers regarding where a given solution or feature may fit into the product roadmap, if at all. Her goal is to understand the business implications of a given problem and the potential solutions’ cost-benefit analysis. It is a huge collaborative process.

Technical Advisors 160

Technical Advisors Healthcare User Testing Customer Experience 160

ProductPlan

APRIL 29, 2022

This means the messaging and marketing focus on educating the market about what differentiates their new product from the available alternatives. Product differentiation. Therefore, product differentiation takes the lead in what gets communicated and emphasized during the launch. Identifying new customers.

Product launches 52

Product launches Research Software User Testing Differentiation 52

Userpilot

APRIL 22, 2024

Niche features can be a powerful differentiator and build loyalty within that particular audience. Add these to your product roadmap and create buzz when you launch them. Use segmentation to improve personalization : Segment users by roles, industry, usage frequency, or any other segment you’re curious about.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Weak Development Team 93

People-First Product Leadership

MARCH 10, 2024

The product strategy and product roadmap will be shared with you, but you will not define them. If you have left an industry or company and then returned a few years later, it’s likely the market has moved on. Does product sense vary by industry or role? Right from the start, you get whiffs of product sense.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Mind the Product

JULY 29, 2019

Traditionally, the banking industry has been slow to innovate. She discusses the challenges involved in starting a bank and how to succeed in a highly regulated industry. The banking industry changed significantly after the 2008 financial crisis. Timelines imposed by the regulator therefore need to be factored in to the roadmap.

Banking 70

Banking User Testing User Friction Differentiation 70

Intercom, Inc.

DECEMBER 16, 2020

Sales is a challenging, fast-paced, and competitive industry – but that doesn’t mean that it has to be aggressive, cutthroat, and siloed. This level of cross-functional cohesion isn’t just a nice-to-have for the people on your sales teams; it’s also a strategic differentiator for your business as a whole. Foster a team mindset.

User Friction 143

User Friction Customer Feedback User Testing Feedback Software 143

Bain Public

AUGUST 22, 2022

As a Product analyst, you’ll work as part of a team of problem solvers engaging in planning the product roadmap while helping drive the scope definition and product development course of action.

Research Software 52

Research Software Technical Advisors Artificial Inteligence Product Research 52

Userpilot

MARCH 29, 2022

When ‘Zoom’ entered the market scene, it faced stiff competition from some industry giants. Product-led growth strategy has many aspects, but PLG experts consider the following as the main differentiating factors. Building a product roadmap. Example of a roadmap driven by customer needs (Source: Dragonboat).

Feedback Software 95

Feedback Software Onboarding KPIs User Testing Strategy 95

The Product HQ

FEBRUARY 1, 2023

That is where we differentiate between a consulting firm and product partner. How do you differentiate project management vs. product management work at MetaLab? Product side is responsible for roadmap, features, and strategy. What’s your approach to building a roadmap with a client? They’re a very blended role currently.

User Testing 52

User Testing Product Research Technical Review Customer Feedback 52

Mind the Product

FEBRUARY 19, 2019

In some industry verticals, “going digital” is happening so slowly that a successful transformation is seen as a way to differentiate an organisation from the competition. Prioritisation of activities and changes. The Benefits of Product Management. This document is a prototype for your strategy, and details “what” and “why”.

White Paper 120

White Paper Analytic Tools Technical Review Data Visualization 120

Bain Public

JANUARY 24, 2022

As a Product analyst, you’ll work as part of a team of problem solvers engaging in planning the product roadmap while helping drive the scope definition and product development course of action.

Research Software 52

Research Software Technical Advisors Artificial Inteligence Product Research 52