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Sales Technology: 3 Trends You Need to Know

Intercom, Inc.

The COVID-19 pandemic has upended entire industries, forcing rapid change in the ways companies do business and dramatically accelerating the adoption of new technologies. Below, we take a closer look at the top three trends in the sales tech landscape to consider when choosing the right software for your sales organization.

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A Brief Guide to Product Discovery

Roman Pichler

Which market and market segment should the product address? For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? What architecture patterns and technologies may be used? This includes discovering the right UX design and functionality and making the right technical decisions.

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Tips for Effective Product Strategy Reviews

Roman Pichler

Hold Regular Product Strategy Reviews. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. But as the strategy will change, I recommend that you review and adjust it at least once per quarter—as a rule of thumb. Use Collaborative Workshops to Review and Adapt the Strategy.

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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Third, the lines between sales, marketing, product, and support are blurring. Second, expectations are rising for consumer-grade experiences.

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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. Previously on the show, we’ve taken you on a tour to meet everyone from our product management and marketing teams to our Sydney office down under. A world-class creative hub.

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Culture-Driven Leadership is Product Management

Ronke PM

Additionally, cross-functional partners—whether in engineering, design, technical support, customer success, marketing, or sales—must be able to retell the story, convey how their product differentiates, and address real-world, consequential customer problems.

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Marketing Funnel Analysis: Step-By-Step Guide (+Best Tools)

Userpilot

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. The main stages in the marketing funnel are Awareness, Interest, Consideration, Intent, and Purchase. Book the demo!