ProductPlan

SEPTEMBER 13, 2022

As markets mature, the competitive landscape gets crowded. Industry veterans and startups quickly try to stand out in an already clustered SaaS market. Effective product teams position their solutions as market leaders. Effective product teams position their solutions as market leaders. Killer features for niche markets.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Dear Strategy

OCTOBER 1, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

Differentiation 52

Differentiation Strategy Product Strategy Marketing 52

Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. That’s really all a strategy is – an overarching plan that provides context and meaning to a set of actions.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Here’s the thing.

Product Marketing 147

Product Marketing Marketing Differentiation Healthcare 147

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. What is product differentiation?

Differentiation 93

Differentiation Feedback Software Research Software User Testing 93

Dragonboat

FEBRUARY 3, 2023

Building an outcome-focused marketing roadmap is crucial for any business looking to achieve specific goals and drive success. But why is this differentiator so important? What sets apart a regular marketing roadmap from an outcome-focused one?

Roadmap 52

Roadmap Marketing Differentiation Strategy 52

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. You’ve just built some cool new A.I. Lackluster sales and/or poor adoption shouldn’t come as a surprise. Huge ripple effect?

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 93

B2B Feedback Software Product Marketing Customer Experience 93

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 84

Research Software Analytic Tools Feedback Software User Testing 84

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. Timeboxed Strategizing.

Product Strategy 242

Product Strategy Product Research Strategy Technical Review 242

Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. Let’s get started! Introduction stage.

User Testing 90

User Testing Feedback Software Analytic Tools Research Software 90

Userpilot

APRIL 30, 2024

From the article, you will learn why you should develop a value-based growth strategy for your SaaS and how to do it. TL;DR Value-based growth is a strategy that prioritizes delivering value to customers. A robust customer success strategy enables customers to get the most out of the product.

Feedback Software 94

Feedback Software Analytic Tools Product Research Data Visualization 94

Product Management University

OCTOBER 16, 2023

Beyond a healthier balance sheet, why do your target customers care about cash flow relative to their big picture strategy? It gives sales and marketing a powerful story and most importantly one that’s simple to internalize and repeat because it’s customer centric, not product centric. How about context?

Positioning 147

Positioning Product Research User Friction Differentiation 147

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Look at Four Key Factors.

Technical Review 208

Technical Review Product Strategy Strategy Workshop 208

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. What happens when you show a senior leader a roadmap? This is a mistake.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. What happens when you show a senior leader a roadmap? This is a mistake.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Let’s get right to it!

Product Research 82

Product Research User Testing Research Software Feedback Software 82

Intercom, Inc.

JUNE 3, 2021

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. Now that the worst seems to be over, what exactly should your strategy look like? But if the strategy was good to begin with, keep at it. How can we accelerate our current strategy? Paul: Yeah.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

The Product Coalition

JANUARY 16, 2022

When creating your roadmap, you need to consider what’s important to the company (not just to the product) and what is the best way to make progress across these multiple needs. These are the exact questions you need to ask when creating your roadmap. In startups, it is actually the company roadmap.

Roadmap 151

Roadmap Data Visualization Customer Experience User Testing 151

Usersnap

NOVEMBER 10, 2023

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’ This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps. So how to create and present roadmaps effectively?

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Presentation Roadmap Data Visualization Feedback Software 52

Product Management University

AUGUST 21, 2023

Portfolio Strategy Back to the portfolio CEO. Just like the company strategy prepared by your CEO for the board and investors, your portfolio strategy has to paint a picture of success beyond this year. The dots between your portfolio vison and 12-month strategy connect perfectly. Feeling good? Let’s keep going.

Product Management 246

Product Management Product Manager White Paper Vision 246

Department of Product

AUGUST 11, 2020

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. In crowded markets, the more competitors, the more certain we are that what our competitors are doing must be the right solution to all possible known problems.

Differentiation 52

Differentiation Feedback Software Product Research User Testing 52

Intercom, Inc.

APRIL 21, 2021

It must then be successfully brought to market, tested against what customers say, think and do, and have real market impact, to be unambiguously declared innovative. Excellent execution can be a differentiator. You can have an innovative go-to-market strategy. The importance of product-market fit.

User Testing 219

User Testing Differentiation Customer Experience Technical Review 219

Product Management University

OCTOBER 11, 2023

When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Problem 3 Product managers are now forced to erect detour signs all over their roadmaps to get customers up and running (…we need the revenue). Product marketing now has a differentiating message to fill the pipeline.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Mironov Consulting

DECEMBER 5, 2023

  (For fun, let’s call those things strategies.)   But it’s of zero help to Product, Engineering, Marketing, or other organizations that need to make choices about the few critical things we’ll do next year.    (And the 9000 things we won’t do.)  ” What To Do?

Data Visualization 78

Data Visualization Strategy Artificial Inteligence Weak Development Team 78

Roman Pichler

FEBRUARY 14, 2023

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. You should therefore do just enough product discovery and strategy work before you start using Scrum and before you add any items to the product backlog.

Product Research 342

Product Research Feedback Software Research Software User Testing 342

Pragmatic Marketing

JANUARY 17, 2017

We’ve all heard about “strategic” product roadmaps. A roadmap is a plan for your strategy that maps out the direction of your product. A product roadmap isn’t simply a list of features or the backlog. The Benefits of a Strategic Roadmap. And it has to tie back to the strategy of the company. By Jim Semick.

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Roadmap Strategy Vision Customer Experience 70

ProductCraft

APRIL 7, 2020

At their best, product roadmaps provide a visual representation of a company’s strategy and align engineering, marketing, sales, support, and the C-suite around a shared document. In addition, the optimal product roadmap inspires innovation by revealing your product’s strongest differentiators.

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Roadmap Differentiation Document Engineering 88

Ask Benny

JANUARY 25, 2020

How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. Modify the roadmap based on their input if needed.

Roadmap 97

Roadmap Customer Experience User Testing Vision 97

Pragmatic Marketing

DECEMBER 3, 2019

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc. ” Attribution.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc. ” Attribution.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Ask Benny

NOVEMBER 30, 2018

How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. Modify the roadmap based on their input if needed.

Roadmap 133

Roadmap Customer Experience User Testing Vision 133

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.

Marketing 209

Marketing B2B Data Visualization Branding 209

nulab

MARCH 5, 2021

A product roadmap is essentially a map that guides you through your product launch, from day one all the way through to the end. What is a product roadmap? A product roadmap is a summary of your project from start to finish. A product roadmap is a summary of your project from start to finish. It helps you track progress.

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Roadmap Weak Development Team Customer Experience Vision 114

Userpilot

MARCH 29, 2022

One of the latest buzzwords in the SaaS circles is the ‘Product-led growth’ strategy. Several SaaS experts are raving about this ‘go-to-strategy’ that promises to boost customer engagement and satisfaction by making the ‘product’ the hero of everything the organization does.

Feedback Software 90

Feedback Software Onboarding KPIs User Testing Strategy 90

ProductPlan

JUNE 14, 2022

For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a product strategy. Both of these play a critical role in motivating those responsible for bringing the product from concept to market. Product strategy. What makes a product strategy successful?

Vision 59

Vision Product Strategy Strategy Feedback Software 59

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

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Roadmap Feedback Software User Testing Reporting Tools 165