Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. Timeboxed Strategizing.

Product Strategy 242

Product Strategy Product Research Strategy Technical Review 242

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Third, the lines between sales, marketing, product, and support are blurring. Second, expectations are rising for consumer-grade experiences.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

FEBRUARY 26, 2024

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. The main stages in the marketing funnel are Awareness, Interest, Consideration, Intent, and Purchase. Book the demo!

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Research Software 105

Ronke PM

MAY 8, 2024

These leaders are passionate and curious, which inspires their teams and motivates the entire organization to support their product vision and strategy. Culture-driven product leaders recognize that for their organization's product strategy and vision to be transformative, they must communicate it through storytelling.

Leadership 104

Leadership Reporting Tools Product Management Product Manager 104

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. While this obsession with product/market fit is warranted since it remains so elusive, it is necessary but ultimately not sufficient for building a significant and enduring business.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.),

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

ProductPlan

MARCH 14, 2023

Regardless of their scale and scope, they’re all products with production schedules, marketing plans, sales teams, logistics specialists, and—in most cases—product managers. Healthcare in most markets has a highly unusual dynamic. For those contemplating moving into the $4.3 For those contemplating moving into the $4.3

Healthcare 52

Healthcare Technical Review Research Software Reporting Tools 52

The Product Coalition

MARCH 23, 2022

A Product Framework from Concept to Delivery: Part 1 Why “FE²AR” As a technology executive, I have seen my share of successful and not-as-successful products. The best products fail nowadays due to a lack of consideration of Ecosystems, an example that I will walk through in Part 2 of this article. Markets need solutions.

Framework 119

Framework Reporting Tools Technical Review Systems Review 119

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

The Product Coalition

JULY 1, 2021

An API platform is table stakes to build your public APIs on, especially if an API is a key part of your strategy, yet too often, API infrastructure is hand-coded, leading to short- and long-term trouble. It requires approaching APIs like any other product offering that you’d release to the market.

Analytic Tools 121

Analytic Tools Technical Review Software Review Customer Experience 121

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Dear Strategy

OCTOBER 15, 2018

Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . With that said, what makes this question a little bit different is that the subject here has specifically to do with the technology space.

Technical Review 53

Technical Review Technology Strategy User Testing 53

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The Lean Product Playbook Summary?—?How

User Testing 140

User Testing Product Research Product Marketing Customer Experience 140

The Product Coalition

MARCH 23, 2022

Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. I apply this lens to a startup that develops solutions in the health-tech market.

Startups 126

Startups Fractional CTO Technical Review Software Review 126

Userpilot

MAY 20, 2024

Let’s explore the customer sentiment score, how to measure it with user feedback , and what strategies you can execute to elevate the customer experience. Measuring customer sentiment helps understand customer needs, enhance customer experience, boost retention , reduce churn guide business strategy, and monitor brand health.

Data Visualization 105

Data Visualization Feedback Software Customer Feedback Customer Experience 105

Amplitude

MARCH 9, 2021

Building and executing a product strategy is difficult, to say the least. The key to overcoming those statistics is the expectations that your team places upon your product strategy itself. Ask yourself: “What are the intangible outcomes we’ll strive for, by implementing this strategy?” Looking for a bit more guidance?

Customer Experience 59

Customer Experience Product Strategy Data Visualization Strategy 59

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy. Advertising.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

The Product Coalition

AUGUST 23, 2023

To grow our customer base and market share? By providing a more ethical alternative in the smartphone market, Fairphone embodies a strong purpose: to drive change in the industry and show that a more sustainable, fair approach is possible and viable. Sweat broke out as I panicked, exacerbated by the nuclear summer outside.

Weak Development Team 130

Weak Development Team Customer Experience Technical Review Customer Feedback 130

Mind the Product

NOVEMBER 14, 2017

Once we have this alignment, the partners must carve out a strategy to reach the goals. That brings us to some fundamental questions – How do we outline a strategy? Do product companies conduct due diligence to understand their channel partners before seeking alignment? Current Strategy vs Future Direction.

Technical Review 75

Technical Review Systems Review Analytic Tools Research Software 75

Intercom, Inc.

DECEMBER 2, 2019

Although it may seem like a no-brainer for businesses to offer customer support in multiple languages, in a recent survey we found that the vast majority of businesses struggle to implement an effective multilingual support strategy. Benefits of multilingual customer support. Multilingual support can overcome other product weaknesses.

Customer Experience 209

Customer Experience Research Software User Testing Technical Review 209

Mironov Consulting

MARCH 9, 2024

  (And we’ll be speaking the language of money , not technical processes.) But this crude method can help us differentiate ¥24M from  ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets.    Tests with first-time users show an average 8.5 hours to install.

User Testing 59

User Testing Reporting Tools Customer Experience Technical Review 59

ProductPlan

OCTOBER 3, 2019

But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. You’re burning cash and daylight, building up a legacy of technical debt and features that aren’t moving you in the right direction. What Does a Bad Product Strategy Look Like?

Weak Development Team 56

Weak Development Team Product Strategy User Testing Strategy 56

Valerian Tech

MAY 30, 2023

In this blog post, we will explore the significant role of data analytics in driving e-commerce business growth and discuss effective strategies for leveraging this invaluable resource. This understanding helps optimize product offerings, personalize customer experiences, and improve marketing campaigns.

Data Visualization 52

Data Visualization Analytic Tools Fractional CTO CTO Coach 52

ProductPlan

NOVEMBER 10, 2020

They own ultimate responsibility for the market success of those products. The product manager will be responsible for the product strategy and development of the company’s kitchen appliances. But the company is also selling the market a different type of product: a high-quality online shopping experience.

Research Software 92

Research Software Feedback Software Reporting Tools Technical Review 92

Gainsight

JULY 11, 2019

As a B2B SaaS company, your customer success strategy can be your best sales strategy. Your customer success strategy can be your best customer acquisition strategy. Here’s how I measure “best customer acquisition strategy” in this context: Win Percentage. They’re no longer differentiators.

Strategy 45

Strategy Technical Review Customer Experience B2B 45

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today! View the live stream….

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Userpilot

SEPTEMBER 4, 2023

Unlike isolated marketing tactics, customer journey optimization adopts a cross-functional, customer-centric perspective. Brands should utilize diverse channels from SEO to social media and implement strategies like content marketing to increase awareness. Tactics include content marketing, SEO, social media, and advertising.

Data Visualization 98

Data Visualization User Testing Analytic Tools Customer Feedback 98

Userpilot

JULY 20, 2021

Some people say that Marketing makes the world go round. But what happens when Marketing doesn’t work? Yet Growth Marketing and Product Growth is not where I started. For several years I worked in head Marketing and Digital positions. I also worked with numerous tech startups and even built and run companies myself.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

UX Studio: Product Management

OCTOBER 2, 2023

These leave an exceptional first impression and differentiate our clients from competitors. As one of the best digital design agencies, Basic offers an ample number of services, from strategy and brand experience to content and technology solutions. Their previous clients include Wellbank, Esthe Home, Cofinance, and Pluck.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Gainsight

APRIL 10, 2023

By Harshi Banka, Senior Director of Strategy, Digital Customer Success The last few months have been rough for SaaS businesses with multiple headwinds including the economic downturn, rising inflation, and decreasing investments. While tech companies witnessed unprecedented growth over the past couple of years, 2023 is a whole new game.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

Product Innovation Educators

JULY 4, 2022

I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equates to much higher value for customers. From there, if we’re getting into a brand new category, we follow a fast-follower strategy. Wyze’s tagline is to make great technology accessible.

Artificial Inteligence 108

Artificial Inteligence User Testing Feedback Software Customer Feedback 108

UX Studio

OCTOBER 11, 2022

What Does a Good Digital Customer Experience Strategy Look Like? People fall in love with the experience , not the technology behind it. trillion a year due to experiences that fall short of expectations. They’re also more likely to generate word-of-mouth marketing by leaving a review and recommending it to their friends. .

Customer Experience 83

Customer Experience User Testing Analytic Tools Customer Feedback 83

Imaginary Cloud - Design

SEPTEMBER 1, 2022

A website redesign is one way to launch a new site to support a new marketing campaign, update an older site with the latest web standards, or give users a more seamless experience with site navigation. Web development strategies for successful redesigns. Assess your current website. Why redesign? Plan your website redesign.

Reporting Tools 52

Reporting Tools Research Software Data Visualization Feedback Software 52