Roman Pichler

NOVEMBER 3, 2020

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. Enter the Cycle.

Product Strategy 396

Product Strategy Strategy Product Research Technical Review 396

Alchemer Mobile

NOVEMBER 23, 2021

While you can watch the full hour-long interview here , this post breaks down four of the key lessons we learned from Jessi Alva, Director, Technical Product Management at SAP Concur. What strategies do you use to prioritize your product roadmap? About Jessi: Jessi is a director, technical product manager, SAP Concur.

Technical Review 245

Technical Review Feedback Software Product Management Product Manager 245

Intercom, Inc.

JULY 25, 2022

New research from Harvard Business Review Analytic Services reveals that businesses of all sizes – from small businesses to enterprises – are realizing the business value of personal, efficient customer engagement. In addition, many don’t have the strategies, talent, and culture needed to succeed. But they’re facing big barriers.

Data Visualization 209

Data Visualization Reporting Tools Analytic Tools Technical Review 209

The Product Coalition

MAY 14, 2021

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time.

Strategy 110

Strategy Reporting Tools Technical Review Marketing 110

Roman Pichler

AUGUST 15, 2023

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. As there is no strategy, objectively assessing the impact of the requests is virtually impossible. The strategy is therefore either too big or too narrow.

Product Strategy 226

Product Strategy Strategy Research Software Customer Experience 226

The Product Coalition

DECEMBER 28, 2020

Having worked on a number of large technology programmes involving the selection and management of strategic suppliers, I wanted to share my perspectives from the ‘buy side’ on how to build effective partnerships. Make time during the procurement process for your execs to brief suppliers on top level business strategy and outcomes.

Feedback Software 176

Feedback Software Technical Review Technology Systems Review 176

The Product Coalition

FEBRUARY 12, 2024

I enjoyed in-person meetings, especially in-person product review meetings. Early in the pandemic, this led me to resent virtual meetings, especially virtual product review meetings. This particular product review meeting was a breaking point. I struggled to figure out how to run the product review meeting effectively.

Technical Review 114

Technical Review User Testing Product Research Customer Feedback 114

Userpilot

DECEMBER 21, 2023

In this article, we’ve selected 24 of the best AI podcasts for you to listen to improve your knowledge of AI and keep up to date with the future of AI technology in product management and more. Each episode is tailored to a wide audience, from marketing executives to educators. TL;DR Podcast.ai Podcast.ai TL;DR Podcast.ai Podcast.ai

Research Software 104

Research Software Artificial Inteligence Technical Review Technology 104

The Product Coalition

DECEMBER 11, 2023

Photo by Alexas_Fotos on Unsplash When I was VP of Product at Twiggle, building the product from zero to one (and then one to ten and so on), I hired a technical writer freelance. Our product was an API, and we needed comprehensive technical documentation. I have worked with great technical writers, they weren’t the problem.

Technical Review 78

Technical Review Marketing User Testing Customer Experience 78

Userpilot

FEBRUARY 20, 2024

Targeted email marketing is the secret ingredient that every SaaS needs in order to make email an effective channel But how can you implement it in a way that improves product engagement and drives business growth? Geographic Segmentation : Divides the market by location, useful for regional customization and addressing cultural differences.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization User Testing 104

Intercom, Inc.

MARCH 10, 2022

This is where having the right tech stack comes into play. This strategy empowers you to pre-emptively deliver targeted, personalized messages and support via messenger-based channels. However, with the right tech stack, your team can handle even complex payment problems with ease. Maintain momentum by bridging your tech stacks.

Customer Experience 209

Customer Experience Technical Review User Friction Data Visualization 209

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. In the first meeting, I was assured that clarity on goal, strategy, the partnership was missing.

Startups 123

Startups Strategy Technical Review B2B 123

Userpilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. What is data-driven email marketing? Book a demo now.

Data Visualization 98

Data Visualization Analytic Tools Customer Experience User Testing 98

The Product Coalition

JANUARY 12, 2021

Although 2020 has made marketing a more difficult challenge for the typical business?—?with Before you get started, read up on marketing strategies so you can be in the know and at the cutting edge of the marketing scene. There is a multitude of reasons to venture into marketing on TikTok.

Marketing 131

Marketing Strategy Advertising Customer Experience 131

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. Timeboxed Strategizing.

Product Strategy 242

Product Strategy Product Research Strategy Technical Review 242

Roman Pichler

OCTOBER 6, 2020

Which market and market segment should the product address? What architecture patterns and technologies may be used? Whenever you create a brand-new product or when you make bigger changes to an existing one, like taking it to a new market , you will benefit from using a dedicated, timeboxed product discovery period.

Product Research 268

Product Research Technical Review Feedback Software Research Software 268

The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

Data Visualization 104

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 104

Andrew Chen

FEBRUARY 6, 2024

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m I’m ignoring deep tech and foundational AI research companies, for the sake of this conversation). Hmm… If you find yourself at this moment, then you are already in a bad place.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Alchemer Mobile

FEBRUARY 18, 2021

While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year. Key Mobile App Strategies for Travel Brands During the Reopening Process. The phrase “new normal” is overused, but it’s honest. Investment.

Travel 230

Travel Feedback Software User Testing Strategy 230

Sachin Rekhi

AUGUST 23, 2022

The hardest part of bringing a new product to market is always the elusive hunt for product/market fit. Marc Andreessen describes product/market fit as "being in a good market with a product that can satisfy that market". The experience of failing on Anywhere.FM

User Testing 147

User Testing Product Marketing Marketing Customer Experience 147

The Product HQ

MAY 10, 2024

Today, more and more businesses are looking for product managers specializing in artificial intelligence and machine learning technologies. According to AI trends from Finances Online , the CAGR growth rate for the market size of the AI industry exceeds 33% between the period 2019 and 2022.

Artificial Inteligence 52

Artificial Inteligence Technical Review Analytic Tools Research Software 52

Business of Software Conference

AUGUST 25, 2021

Book Review – Exponential – Azeem Azhar. It is a must read for anyone in tech. Technology is developing at an exponential rate. A history of the evolution of technology at the turn of the 20th Century – the great transition when the world changed beyond recognition. Humans evolved for a linear world.

Technical Review 99

Technical Review Software Review Systems Review Books 99

UX Planet

MAY 10, 2024

Omni-experience shopping: the future of retail The retail industry is undergoing a significant transformation due to digital technology and changing consumer expectations. Online shopping has evolved rapidly over the past decade, creating more inclusive experiences through technology adoption.

Analytic Tools 81

Analytic Tools Research Software Feedback Software Data Visualization 81

The Product Coalition

JANUARY 16, 2024

Facing a company funding deadline, we pivoted to a new market with more potential. And we now had a handful of committed customers in the new market. It was time to reset and reinvest in our strategy and roadmap. The same is true for your roadmap — it takes more than diligence. Then we hit pause. What was the next move?

Roadmap 107

Roadmap Development Team Review Technical Review Weak Development Team 107

Alchemer Mobile

APRIL 14, 2021

Technology (media creation, connectivity, etc.). News apps saw incredibly high retention rates , likely due to how much news people consumed and the fact that there was breaking news almost daily. Music apps had the most app store ratings and reviews out of all Media subcategories. Technology Apps. Music Apps.

Feedback Software 246

Feedback Software Research Software Technical Review User Testing 246

The Product Coalition

OCTOBER 4, 2023

In the ever-evolving landscape of cryptocurrency and blockchain technology, one phenomenon that has garnered significant attention in recent years is the emergence of Decentralized Exchanges (DEXs). By integrating DEX technology into their processes, they can assure their customers of a higher level of security and transparency.

Technical Review 115

Technical Review Finance Customer Experience Banking 115

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. Product-Led strategy: User-Centric Approach, Customer-Centric Metrics Focus on self-service onboarding and scalability. Sales-Led strategy: Sales-Centric Approach. For example.

Feedback Software 129

Feedback Software Analytic Tools Onboarding KPIs B2B 129

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Mixpanel

FEBRUARY 23, 2024

Onboarding new users is one of the biggest challenges a technical product faces. This is doubly true when a portion of those would-be users don’t have technical backgrounds. We have a whole suite of different strategies. At the start of onboarding, we ask people to identify as either “technical” or “non-technical.”

Onboarding KPIs 59

Onboarding KPIs Technical Review Customer Experience User Testing 59

Intercom, Inc.

JANUARY 14, 2019

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. The book is organized around 12 technological forces – some of which already feel familiar, if not ubiquitous (A.I., Jarell Cardoza, Product Marketing Manager ( @jarcardoza ).

Books 150

Books Technical Review Marketing User Testing 150

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

ProductPlan

OCTOBER 5, 2022

What is information technology? Information technology (IT) is the hardware and software used to create, store, transmit, manipulate, and display information and data. That said, the term is generally applied only to technologies used in a business environment. Origins and evolution of information technology.

Technical Review 52

Technical Review Information Technology Data Visualization 52

The Product Coalition

SEPTEMBER 29, 2023

For instance, think of the tech giant, Microsoft. A few years ago, the company faced significant challenges due to role overlap. Technological evolution: New tools and systems can create confusion about responsibilities, especially when there’s an overlap of functions. Role dysfunction isn’t just a sophisticated term.

Technical Review 129

Technical Review Systems Review Document Article 129

Userpilot

FEBRUARY 26, 2024

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. The main stages in the marketing funnel are Awareness, Interest, Consideration, Intent, and Purchase. Book the demo!

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Research Software 105

Intercom, Inc.

AUGUST 21, 2019

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. What do we mean by the term “review sites”? Not all review sites are made equal. Peer review sites. Trustpilot, a consumer review site.

Software Review 172

Software Review Technical Review Reporting Tools Research Software 172

Product Innovation Educators

MAY 13, 2024

This article explores the fundamentals of portfolio management, its goals, and frameworks for structuring portfolios, and provides insights on aligning product innovation projects with organizational strategy. They can articulate how their projects contribute to the overall portfolio value and align with the organization’s strategy.

Customer Experience 95

Customer Experience Technical Review Research Software Product Research 95

Userpilot

MAY 7, 2024

But what is the best tech stack for product management? Let’s review the top five no-code tools tailored for product teams, including their key features and usage in product management. Reduces costs : Decreases dependency on specialized technical staff for everyday tasks and adjustments.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Software Review 105