Intercom, Inc.

JANUARY 24, 2023

The previous version was almost five years old, and we knew that we needed an ambitious and clear vision to bring a next-generation Messenger to the market. Surveying the landscape First, we zoomed out from day-to-day execution and evaluated Messenger across multiple dimensions – product, market, customers, and business.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Userpilot

NOVEMBER 23, 2023

It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors. This means that whatever they work on isn’t always aligned with customer or market needs.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Userpilot

JULY 24, 2023

In this article, we take a deep dive into the technicalities of a product launch. We provide a product launch checklist to ensure you launch successfully and consider examples of successful SaaS product launches. A new product launch should be planned well in advance of the launch day. Your unique value proposition.

Product launches 98

Product launches User Testing Product Research ChatGPT 98

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. The strategy involves highlighting the advantages of your products over those of your competitors.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Userpilot

JULY 18, 2023

Differentiating the different types will help you track and reduce attrition with ease. Let’s go over the most common types of churn: Customer churn rate : this metric shows how many customers stopped using your products or services during a certain period. Types of churn rates you should calculate Churn is quite broad.

User Testing 98

User Testing Feedback Software Data Visualization Customer Feedback 98

Userpilot

MARCH 27, 2023

Professionals from across the organization use product analytics to make informed choices in their work: Product managers use product analytics to track user engagement with different features to understand what drives customer value and what to develop in the future. That’s because you can cross-reference the data.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 98

Usersnap

SEPTEMBER 12, 2023

A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

SEPTEMBER 11, 2023

Full-scale launch: This is the most common form of product launch, involving a complete release of a finished product with all its features and functionalities. Because the product is already mature during release, you’ll have a better reach. What are the 3 key product launch phases? How can your product help them?

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Userpilot

APRIL 13, 2022

The product team utilizes click data for making data-driven decisions on product development. The marketing team uses collected data to optimize CTA placements and tailor marketing messages on the website to increase the website’s conversion. What is click tracking?

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Userpilot

JANUARY 30, 2023

The product adoption curve is a concept created by Everett Rogers back in 1962 and further developed by Geoffrey Moore in 2014. In SaaS, as you develop your product and achieve product-market fit , you must consider the five user segments so you can improve product adoption and grow your business. Innovators (2.5%

User Testing 98

User Testing Feedback Software Research Software Onboarding KPIs 98

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. You’ve got customer references with success metrics to make your value story real. All good, right?

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Dear Strategy

FEBRUARY 17, 2019

Given this picture, I am going to infer that we’re dealing with a bit of a hot potato here – meaning that perhaps this is a newer product that didn’t do so well upon launch, and that a newly formed team has now been tasked with trying to fix the problem. I’ll be covering this topic in more depth and with specific examples in a future post.

Strategy 45

Strategy Workshop Differentiation Reference 45

Usersnap

SEPTEMBER 29, 2022

Each has a different approach to SaaS growth and will significantly impact your company’s product vision and revenue strategy. Differentiated SaaS Growth. The differentiated growth approach is creating a product with unique features which can make it stand out from the crowd. Disruptive SaaS Growth.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Usersnap

JULY 11, 2021

Building your product, reaching product/market fit, hiring team members, doing marketing and getting your first customers on board. It’s the place where support team members refer to, your users will go to, and the core features of your product will be documented. 24/7 support – just a nice-to-have?

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Userpilot

JUNE 19, 2019

Perhaps the easiest way to differentiate between them is to think of a user timeline. When a person initially signs up to use your product, they become a user. Note that if you only offer a paid subscription to your product, then they also become a customer.]. All of these could spell the end of any product.

Analytic Tools 84

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 84

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. To avoid product failure, don’t launch without achieving product-market fit first.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Userpilot

AUGUST 15, 2023

Our powerful product adoption platform enables you to segment users and deploy a range of customizable in-app messages , and gather in-app feedback using ready-made survey templates. What is a product launch plan? This persona for product marketers can help you align needs to your app’s key features.

Feedback Software 97

Feedback Software Research Software Analytic Tools Product launches 97

Userpilot

JULY 27, 2022

Here we will examine the five stages of the product life cycle and how you can implement a product life cycle marketing plan. A product’s life cycle refers to all the stages it goes through before it enters the market and until it exits. The time spent in each stage differs from one product to another.

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Userpilot

MARCH 29, 2024

This leads to improved brand awareness and differentiation from other brands. There are different types of brand activation campaigns, including experiential, digital, guerilla, and word-of-mouth marketing , among others. To create a successful activation strategy , you must first define your product's value proposition.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Mind the Product

OCTOBER 11, 2019

How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? Step 1: Understand why Your Customers use Your Product. Sean Ellis’ survey to discover if you’ve hit product/market fit is a great way to understand your customers.

Positioning 103

Positioning User Testing Product Research Data Visualization 103

Userpilot

JULY 20, 2023

We know it’s perfect for customer success and product marketing because we built it for it. You can also create onboarding flows , collect user behavior data , and get access to advanced product analytics —everything to nurture product growth. Thorough messaging solutions. Zendesk dashboard. AI-based automation.

Embedded Analytics 98

Embedded Analytics Reporting Tools Data Visualization Analytic Tools 98

Userpilot

JANUARY 9, 2023

Product personas and user personas are pretty much the same. The term user persona is mostly used in B2C while product persona is more common in B2B contexts. However, they both refer to the actual person using the product and their main goals. What information do you need to include in your product persona profile?

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

FEBRUARY 22, 2024

In a highly competitive SaaS market, providing excellent support can be a major differentiating factor. This means that customers’ activities or messages on one channel can serve as context on a different channel. Join Userpilot Product Marketing & Growth Facebook Group.

Feedback Software 102

Feedback Software Analytic Tools Customer Feedback Customer Experience 102

Intercom, Inc.

JANUARY 20, 2022

In today’s episode of Intercom on Product, Paul Adams , our SVP of Product, and I reflect on our own shortcomings as we scale – and the makings of a much-needed course correction. Here’s what we’ve heard,” and the message was, “Look, momentum is really important. ” People loved that message.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Department of Product

NOVEMBER 2, 2023

Its UI is a simple white, infinite canvas and the product is designed to help you feel calmer when browsing information you’ve saved for future reference. They’ve infused some incredibly satisfying sound effects into their product design and you can check it out here.

Data Visualization 52

Data Visualization Research Software Analytic Tools Reporting Tools 52

Userpilot

AUGUST 29, 2021

Amplitude’s Funnel Analysis chart offers valuable insights into how efficiently your users are navigating a particular event path within your product. A funnel refers to a series of steps a user takes while using your product. Data integration is a major differentiating factor between Mixpanel and Amplitude.

Data Visualization 98

Data Visualization Analytic Tools Onboarding KPIs Reporting Tools 98

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Business of Software Conference

FEBRUARY 16, 2021

It’s like, we’re We are an ad server, but we’ve layered on the API and the developer tools is what differentiates us from all these other ad servers, right. How do you get people to refer to the company is the right company internally? Every day, every hour can be that and I think that’s the message.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Andrew Chen

SEPTEMBER 4, 2018

Sonal: I love that you said that because one of the complaints I’ve heard about “growth hacking” is that it’s just marketing by a different name, and what I’m really hearing you guys say is that there’s a systemic point of view, there’s rigor to it, there’s stages, there’s a program you build out.

User Testing 75

User Testing Marketing Analytic Tools Customer Experience 75

The Product Coalition

FEBRUARY 26, 2022

This isn’t about team productivity mind you, but individual product managers productivity. It doesn’t come as a shock that the empowered product teams seem to be more prevalent in companies who have well and truely found product market fit and are growing quickly. Meetings also have a way of procreating.

User Testing 170

User Testing Weak Development Team Customer Experience Customer Feedback 170

Mironov Consulting

SEPTEMBER 23, 2023

 Building a repeatable product is risky and expensive, but finding product-market fit with a truly packaged offering can be a license to print money. For entertainment value, we may start referring problematic opportunities to our competition. Reducing strategic conflicts at the executive level.  I

Reporting Tools 80

Reporting Tools Data Visualization Analytic Tools Feedback Software 80

Userpilot

NOVEMBER 18, 2020

And – best of all – they will refer your service to people they know. As Advocates, power users help you to get the word out about your product, for free. The got the spam recipients to report the messages repeatedly, and ultimately got the domain blacklisted. Provide testimonials and case studies. Source: heap.io.

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience User Testing 98

Userpilot

SEPTEMBER 22, 2023

It’s possible to target individual segments with personalized messaging and journeys. Two-way integration with CRM platforms like HubSpot and Salesforce can facilitate better segmentation by giving you access to more product usage data that can differentiate your users and the stage in their journey. – Sean W.,

Data Visualization 52

Data Visualization Embedded Analytics Analytic Tools Customer Experience 52

Andrew Chen

JUNE 25, 2019

What : Incentivize word-of-mouth by paying existing members for every new member they refer to the platform. While they were building Etsy, they also found out about Crafster.org, this time a message board with 100,000 users and were able to tap into another willing market. Tactic #15: Run affiliate marketing.

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111