Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)? Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)? Give the Market What It Wants!

B2B 165

B2B Marketing Product Management Product Manager 165

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Intercom, Inc.

SEPTEMBER 21, 2022

“These technologies may have helped businesses scale, but it sent relationships that customers had with businesses back to the dark ages” To deal with this scale, a new generation of technology companies emerged introducing ticketing systems and concepts like “do-not-reply” emails. The challenges of customer support today.

Research Software 118

Research Software User Testing Customer Experience Vision 118

Product Innovation Educators

MARCH 21, 2022

What product managers need to know about launching products. Today we are talking about go-to-market planning and what is involved in planning the launch of products. He is a technology product leader who has led teams as founder, early hire, and executive at companies including Facebook, Craft.co, and KCG holdings.

User Testing 62

User Testing Marketing Strategy Customer Experience 62

Userpilot

JUNE 20, 2023

Analyze the competitive landscape Analyzing the competitive landscape is essential to understand the existing solutions in the market, finding potential gaps you could fill, and identifying areas for differentiation. Look at how they price and market their product. Userpilot used Product Hunt to launch its new feature.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Innovatemap

APRIL 23, 2021

“Getting product” means valuing or having product expertise, or appreciating the skills needed to deliver a well thought-out, business outcome-driven, user-informed product expertise. They may also have knowledge of or curiosity about product-led growth. What are indicators that someone, in fact, does NOT get product?

Research Software 52

Research Software Product Research Customer Experience User Testing 52

Revulytics

DECEMBER 12, 2019

Gartner predicts that by 2021, 75% of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health (Predicts 2018: Technology Go-to-Market).

Analytic Tools 70

Analytic Tools Data Visualization Feedback Software Research Software 70

Mind the Product

NOVEMBER 14, 2017

First, a clear view of the primary and secondary products and services in a channel partner’s portfolio is needed. Once the products/services with the segments being targeted (SMB, mid-size/large enterprises, industry types) are mapped out, you can start to rationalise the product/market fit as it relates to your own product.

Technical Review 74

Technical Review Systems Review Analytic Tools Research Software 74

Userpilot

SEPTEMBER 11, 2023

Market research teaches you about your competition and your audience. Through competitor analysis, you’ll learn the strengths and mistakes of your competitors and find opportunities for differentiation. How can your product help them? Sample user persona for a product marketer. What are their motivations?

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Userpilot

JANUARY 30, 2023

It illustrates the distribution of different types of technology users. In SaaS, as you develop your product and achieve product-market fit , you must consider the five user segments so you can improve product adoption and grow your business. They include: Innovators. Innovators (2.5%

User Testing 98

User Testing Feedback Software Research Software Onboarding KPIs 98

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. Here are a three examples of recent press release headlines for new products/features. All good, right?

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Intercom, Inc.

MARCH 12, 2020

What has changed, however, is the underlying technology that powers these interactions and, ideally, makes them a lot smoother than the bygone days of toxic hold music. And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Usersnap

SEPTEMBER 29, 2022

Each has a different approach to SaaS growth and will significantly impact your company’s product vision and revenue strategy. Differentiated SaaS Growth. The differentiated growth approach is creating a product with unique features which can make it stand out from the crowd. Disruptive SaaS Growth.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Product Management University

OCTOBER 10, 2023

I guess that shouldn’t be a surprise since everything revolves around the products. My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Product Management University

MARCH 11, 2017

As the barriers to entry continue to get lower, technology product lifecycles are becoming increasingly shorter. Differentiation and innovation are your two best options! Differentiation. Use that theme as the umbrella message in all of your marketing and sales communications. Innovation.

Differentiation 100

Differentiation B2B Customer Experience Positioning 100

ProductPlan

APRIL 2, 2019

People aren’t used to buying this product so the focus is on creating awareness and communicating its benefits so people want to actually buy it. Once sales increase and the product has proven it has a market, it enters into its second phase. What should product managers focus on during a product’s maturity phase?

Onboarding KPIs 61

Onboarding KPIs User Testing Product Research Technical Review 61

Sachin Rekhi

FEBRUARY 16, 2020

Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

BrainMates

OCTOBER 30, 2022

A product or product improvement needs to provide genuine benefits to a customer. Product Management 101 is ‘problem before solution’, but it still appears the message is not getting through, as too many products and product improvements are launched without a real benefit to customers.

Development 59

Development Transportation Research Software Product Research 59

Intercom, Inc.

JANUARY 20, 2022

In today’s episode of Intercom on Product, Paul Adams , our SVP of Product, and I reflect on our own shortcomings as we scale – and the makings of a much-needed course correction. Here’s what we’ve heard,” and the message was, “Look, momentum is really important. ” People loved that message.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

BrainMates

NOVEMBER 1, 2021

A product or product improvement needs to provide genuine benefits to a customer. Product Management 101 is “problem before solution”, but it still appears the message is not getting through, as too many products & product improvements are launched without a real benefit to customers.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

Userpilot

JULY 20, 2023

Intercom, which leverages the latest AI technology to sophisticate your customer service process. We know it’s perfect for customer success and product marketing because we built it for it. The pricing differentiation is based on the number of Monthly Active Users (MAUs) your company has. Thorough messaging solutions.

Embedded Analytics 98

Embedded Analytics Reporting Tools Data Visualization Analytic Tools 98

Product Management Lessons from the Trenches

JULY 17, 2018

people at a startup don’t automatically have a common understanding of their products’ value propositions either. And lack of alignment at a startup is more painful, especially in early stages when you are looking for that elusive product-market fit. it is a message or tagline that is consistent with the value proposition.

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150

The Product Coalition

SEPTEMBER 9, 2022

Every product has features that are designed around the core of a company’s product/market fit (PMF), while other features can be used to test new growth initiatives, new lines of revenue, or to optimize the customer experience. That second train of thought is where you will differentiate your product and create a sticky effect.

Feedback Software 120

Feedback Software Analytic Tools User Testing Data Visualization 120

Department of Product

NOVEMBER 2, 2023

The company’s CEO Bill Ready used the earnings report to reiterate some of Pinterest’s unique product differentiators: visual search, discovery and the a new shopping platform were all examples of new products that were finding their “best product market fit in years”.

Data Visualization 52

Data Visualization Research Software Analytic Tools Reporting Tools 52

Department of Product

AUGUST 22, 2022

Figuring out the desirability of your product can be measured using product market fit metrics. Examples of critical journeys could include: Sign up journeys Login journeys Payment / upgrade journeys Value discovery journeys – how quickly can a user understand what it is your product does and its value proposition?

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

Userpilot

DECEMBER 14, 2021

During launch get people to talk about your product with these tips: join Facebook and Slack chats, find a hunter partner for your product, exclusive member benefits, prepare engaging newsletters and product messages , tweet back to your upvoters. GTM strategy: make or break your product marketing.

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Business of Software Conference

OCTOBER 11, 2023

Infer practical methods from a customer’s current perspective to their wanted outcome Circumstances (jobs) have to be identified The struggling moment is the seed for all innovation Why do they (customer) struggle?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Centercode

APRIL 1, 2021

Conduct Research by Testing Competitors’ Products. Centercode enables teams to research and test competitors’ products with potential customers to make sure you have product-market fit and differentiation in your product specifications. Prioritized Ideas Drive Product Roadmaps. No problem.

User Testing 59

User Testing Research Software Feedback Software Product Research 59

Userpilot

AUGUST 30, 2023

With its feature heat maps , Userpilot enables product teams to visualize how users interact with various product elements and enhance the customer experience. The platform is popularly used by product management, product growth, product marketing, and UX designing teams. Rating Attention Insight is rated 4.8

Data Visualization 105

Data Visualization Analytic Tools Reporting Tools Feedback Software 105

svpg

SEPTEMBER 30, 2016

Hate mail started streaming in from everywhere - including emails directly to Bill Gates who would forward them on to the team with messages like "this is depressing MSFT's stock price. Enter Martina Lauchengco, a young product manager recently out of Stanford, whose job it was to help turn this around. So the team got to work.

Reporting Tools 160

Reporting Tools Analytic Tools Customer Experience Technical Review 160

Andrew Chen

SEPTEMBER 4, 2018

Sonal: I love that you said that because one of the complaints I’ve heard about “growth hacking” is that it’s just marketing by a different name, and what I’m really hearing you guys say is that there’s a systemic point of view, there’s rigor to it, there’s stages, there’s a program you build out.

User Testing 75

User Testing Marketing Analytic Tools Customer Experience 75

Userpilot

FEBRUARY 21, 2023

No-code growth is a method of achieving product-led growth (using your own product as a lever and revenue growth channel) without coding, using no-code tools. According to no-code advocates, technology should enable and facilitate creation, not act as a barrier. Administrator in Information Technology and Services/mid-market.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Software Review 52

Userpilot

FEBRUARY 23, 2023

The most important and popular ones for collecting customer feedback include the Net Promoter Score, Customer satisfaction score, Customer effort score, product-market fit survey, etc. Here are the main pros to consider if you’re still deciding: Offers a good range of in-app messaging and UI patterns. ” Great Idea!

Feedback Software 52

Feedback Software User Testing Analytic Tools Customer Feedback 52

Userpilot

FEBRUARY 21, 2023

Ensure your no-code growth tool is truly no-code, offers basic UI patterns , enables segmentation, provides product analytics features, and allows integration with third-party tools. No-code growth is a method of achieving product-led growth (using your own product as a lever and revenue growth channel) without coding, using no-code tools.

Analytic Tools 52

Analytic Tools Feedback Software Software Review Data Visualization 52

Userpilot

FEBRUARY 21, 2023

No-code growth is a method of achieving product-led growth (using your own product as a lever and revenue growth channel) without coding, using no-code tools. According to no-code advocates, technology should enable and facilitate creation, not act as a barrier. Why should you care about no-code growth? – Saurav S.

Analytic Tools 52

Analytic Tools Feedback Software Software Review Data Visualization 52

Userpilot

FEBRUARY 21, 2023

No-code growth is a method of achieving product-led growth (using your own product as a lever and revenue growth channel) without coding, using no-code tools. According to no-code advocates, technology should enable and facilitate creation, not act as a barrier. Why should you care about no-code growth? – Saurav S.

Analytic Tools 52

Analytic Tools Feedback Software Software Review Data Visualization 52