Differentiation Outbound Startups 
Sachin Rekhi
AUGUST 6, 2015
The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Target Audience.
Andrew Chen
JUNE 26, 2017
One of the best essays written last year was Elad Gil’s End of Cycle? – referencing our most recent 2007-2017 run on mobile and web software, and the implications for investing, startups, and entrepreneurs. Outbound used to be painstaking and manual. There’s not a ton of organic opportunities. Not anymore.
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Intercom, Inc.
AUGUST 1, 2019
. “Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. From Wall Street to startup.
Userpilot
APRIL 8, 2022
Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. Differentiating from the competition.
Userpilot
AUGUST 23, 2023
Value chain analysis matters most to startups who don’t have much initial data to work with. For instance, the value chain of Amazon’s inbound and outbound logistics would look very different from the value chain of Prime Video. Competitive advantage. What are value chain management and mapping?
Andrew Chen
MARCH 18, 2019
What distribution channels should a new consumer internet startup consider in 2019? What is your advice for startup CEOs? Or technology differentiation! First, it’s interesting when a startup using a new platform or a new technology in a clever way. How long should a founder be without salary? Or big market!
Gainsight
OCTOBER 23, 2019
Inbound marketing was the concept upon which we founded HubSpot: that outbound, interruption-based marketing was going extinct, and instead of interrupting people to get their attention, you needed to start attracting an engaged audience to grow bigger and better. You’re building differentiation through the customer experience.
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