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The Market Requirements Document (MRD): What Product Managers Need To Know

The Product Coalition

Product managers come in different shapes and sizes (i.e., However, if there’s one skill that is common to all product managers, it’s continuous market monitoring and research. That’s where a market requirements document comes into play. That’s where a market requirements document comes into play.

Document 121
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Why Your Engineers Are Hungry for Your Product Vision.

The Product Coalition

Let’s talk about how to define a product vision, and why the lack of a product vision is so detrimental to your team. As I’ll explain below, the “why” and “where” form your product vision, and your product team (especially your engineers), not only want this from you, but need it in order to do their best work.

Vision 117
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The Art of Selling Your Vision: The Power of an Effective Product Roadmap

The Product Coalition

Roadmaps inspire the team by laying bare the ‘why’ and the bigger vision, creating a sense of shared purpose and common objectives. Essentially, you are selling the team on your vision of the future. Roadmaps guide the creation of sales materials and release communications, which are marketing documents. So sell, sell, sell!

Vision 108
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If You Want to Become a Great Product Manager, Master These Three Meta-Skills

The Product Coalition

Refusing conventional treatments, he embarked on a mission to heal naturally, a journey that would cultivate not just health but a vision. This vision materialized as UMZU , a company born out of his unwavering determination to offer natural healing paths to others.

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Product Strategy 101: It’s About Depth, Not (Just) Vision

The Product Coalition

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. In the effort to bring the company’s vision into reality, the details matter, often more than the innovation and completeness of the vision itself.

Vision 104
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Taking Over an Existing Product: Product Management Lessons Learned

The Product Coalition

You’re a Product Manager or Product Owner or both, and you have a new opportunity to add an existing product to your arsenal. Someone has to take over her products or features. Write up questions, assumptions, directions for a vision. At first, they had more passion, a bolder vision.

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From Sketchpad to Strategy: Design Alchemy in Product Management

UX Planet

This metamorphosis was not just a change in title; it was a profound realization of the impact that research and strategy can have on the very foundation of the products we create. When I later transitioned into a Product Manager role, this customer-centric approach became invaluable.