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7 Key App Marketing Strategies

Alchemer Mobile

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. And the CPLU metric looks at the cost of acquiring an active user (defined here as anyone who launches your app at least three times).

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5 User Pitfalls to Avoid

The Product Guy

A software product could overemphasize a feature that its own team just wanted to build. According to Jeff Gothelf , Lean Startup emphasizes making assumptions about your target market, testing them with rapid prototypes, and iterating based on customer feedback. You may buy this ebook at [link]. 5 pitfalls and how to fix them.

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How to Use Customer Feedback as a Sales Tool

The Product Coalition

This is where customer feedback for sales comes into play. Customer feedback is one of the most valuable tools a business has at its disposal, but it’s often under-utilized. CES (Customer Effort Score) surveys In-person interviews Customer reviews Usability testing In-app usage analytics … But we’re getting ahead of ourselves.

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A Designer’s Perspective on Working with Product Managers

The Product Guy

You can ask me to change the color somewhere or put a button on a screen, and I will probably do that, but I really like to get challenging problems where I can do my research build prototypes, do user tests, and come up with a solution that will raise our product to the next level. Designers can help product people a lot.

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Why The Product Demo Is a Dangerous Selling Tool

The Product Coalition

There were many dozens of operation people at all levels who were responsible for a gazillion of back-office processes and tools that built and maintained eBay’s product catalog. But we need to do it consciously, or else we will surely overuse the tools, methods, and skills that we are used to using. And that was the problem.

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Jobs to be Done Interview Tips for Product Managers

The Product Guy

When I built a new feature, I knew exactly who would benefit from it and knew who to call for feedback. How do you conduct customer research and make feedback actionable when your customers vary greatly in their backgrounds? For a great introduction, download Intercom’s Jobs To Be Done eBook. Actively looking for a new solution.

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Four Key Product Management Lessons from Jessi Alva, Director, Technical Product Management at SAP Concur

Alchemer Mobile

What tools or methodologies do you use? What have been your favorite ways to connect and get feedback from your customers? She currently works on the Concur mobile app on the platform side. You need to understand technology. What tools or methodologies do you use? “You really need to be technical.