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7 Key App Marketing Strategies

Alchemer Mobile

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. And the CPLU metric looks at the cost of acquiring an active user (defined here as anyone who launches your app at least three times).

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

In-app strategies for converting free or trial users to paying customers. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. Be strategic with your SEO; leverage contextual CTAs and have highly optimized landing pages encouraging users to sign up for your tool.

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Surfboard founder Natasha Ratanshi-Stein on riding the wave of planning software for support

Intercom, Inc.

Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams. Whether you’re fully remote or not, setting up the right tools and processes will help you manage your team collaboratively and productively without resorting to intrusive surveillance.

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Mobile App Ratings Reflect Your Customer Relationships – Here’s How to Improve Them

Alchemer Mobile

And people are emotionally invested in brands. After one bad experience, it’s easier for most customers to leave silently rather than providing feedback when they aren’t asked for it. At the end of the day, many customers feel that providing feedback is simply too time-consuming, too annoying, and too much of a hassle.

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Product Storytelling 101: 6 Tips To Create a Compelling Product Story for SaaS

Userpilot

Product storytelling is a system of communicating value to an audience via a chosen narrative. A user story is an informal explanation of a software feature or functionality written from the end user’s perspective. Product storytelling vs. brand storytelling. Ask for feedback and learn why customers buy your product.

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HubSpot Integrations: How to Power Up Your CRM As a SaaS!

Usersnap

You want to be competitive within your SaaS industry, no doubt. In order to accomplish this though, you have to level up your customer data platform like Hubspot. Using HubSpot integrations enriches the data and information you have about your customers, and can help you grow your SaaS business massively. What is HubSpot?

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How to Wow a Customer and Win Their Loyalty [With Examples]

Userpilot

TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future. Fast support, personalized experiences, and feedback collection are all core strategies that can help you wow your customers. First of all, it strengthens the relationship between your brand and its customers.