The Product Coalition

JULY 30, 2023

A generic segmentation like “startups of 50–100 people” is not good enough for two reasons. Sales organizations have frameworks like BANT and MEDDIC to rank prospects and make sure they have a high chance of converting into paying customers. You Know Who They Are This isn’t something to look for externally but rather internally.

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The Product Coalition

JANUARY 13, 2021

Here is a framework that will help you do just that. If you have worked in an early-stage startup, you have most likely witnessed, participated in, or led this process. It is the basis for the entire lean startup approach, and it explains why product-market fit is so hard to achieve and takes so long.

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The Product Coalition

JANUARY 17, 2021

If you ever worked in a B2B startup, you know that you are chasing opportunities. I like to describe it using Dave McLure’s AARRR framework: you are pouring leads into the pipe on the left, and you get happy customers on the other side of the pipe on the right. In most cases, there is so much that you need to do to make it happen.

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Sequent Learning

MAY 20, 2021

For his leadership at Product Collective, Mike was named one of the top 40 influencers in the field of product management. He’s also a faculty member of Case Western Reserve University in the Department of Design and Innovation, and is co-host of one of the top startup podcasts online, Rocketship.FM. Amazing conference.

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The Product Coalition

DECEMBER 11, 2023

That was the case with Infinify, my product leadership academy, when I decided to “give it a try” while I always have the option to go back to a CPO role in the industry. One area where I see this phenomenon of unrealistic expectations in many startups is regarding the sales process of their product.

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The Product Coalition

NOVEMBER 25, 2020

the CPO of a startup that has a great product in the market asked me with a sigh. Going all-in into data and measurements is not trivial, and even more so when you are a startup that has good traction and hence a lot of other product investments you want to make. That was the question that S. ,

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The Product Coalition

MARCH 10, 2024

An Israeli startup, Sightful, uses a similar concept of screens displayed in space for another use case — productivity. Here is a framework that will help you understand your choices and regain the freedom to choose, time and again. It uses the power of AR, and specifically screens displayed in the space, primarily for entertainment.

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The Product Coalition

NOVEMBER 30, 2020

You can sign up here and join 28k other subscribers Download the 71 Product Owner Interview Questions Ebook The free 71 Product Owner Interview Questions PDF is not merely listing the questions, but also contains background information on: Why the questions are useful in the process, and… A range of appropriate answers. at the same time?—?the

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Intercom, Inc.

JULY 4, 2019

We wanted to jump into this hot topic to see if we could marry our practical experience with Josh’s framework. There’s a paper from the late ’90s that was published by the Kellogg Foundation, which describes this thing called the Logic Model Framework. He’s just released a new book called Outcomes Over Output. Go solve it.”

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