eBook Marketing Research Software 
The Product Guy
AUGUST 10, 2017
A software product could overemphasize a feature that its own team just wanted to build. According to Jeff Gothelf , Lean Startup emphasizes making assumptions about your target market, testing them with rapid prototypes, and iterating based on customer feedback. 5 pitfalls and how to fix them. It lacks an absolute definition.
Intercom, Inc.
MAY 14, 2018
There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. 1.5X: In-app messages are 1.5
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The Product Guy
SEPTEMBER 12, 2017
A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. Our app is now integrated with [Maps App X]”? Which message is more effective?
Product Innovation Educators
JULY 29, 2024
His early research involved a simple but powerful method: asking customers to compare products. A key principle of ODI is keeping customers focused on their problems, not potential solutions. This ensures that the research captures genuine needs rather than preconceived ideas about products. It’s been about 93.5%
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
Intercom, Inc.
SEPTEMBER 18, 2019
Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. But this kind of marketing has a low success rate. Any marketing messages they see then are effectively out of context. It’s all about context.
The Product Guy
FEBRUARY 3, 2019
How do you conduct customer research and make feedback actionable when your customers vary greatly in their backgrounds? Enter Jobs To Be Done, a methodology that forgoes customer persona creation to instead segment markets and product opportunities around the different types of goals (jobs) customers use a product to achieve.
Advertiser: ZoomInfo
The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Wasteful technology and service spending.
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
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