The Product Coalition

JANUARY 4, 2021

If you are simply advertising your product, you are educating the market on the product and on why it is better than the competition, namely your unique value proposition. Each level requires a different marketing strategy. Many startups fall into this category. Many blue-ocean startups start here.

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The Product Coalition

DECEMBER 31, 2023

The signals are always mixed, and with no clear incentive to come to a conclusion, it’s no wonder that the most common answer to product leadership questions is the professional equivalent of the romantic “It’s complicated”, namely “It depends”. Not because the reality is black and white, but because otherwise you can’t see clearly.

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The Product Coalition

MAY 1, 2022

I bet with this last name he must have thought about creating such a game long before he actually did it. especially startups on their way to product-market fit, the ARR itself might not be important. This is part of the definition of strategy?—?it’s Strategy is hard. It sounds scary, but for some companies?—?especially

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The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. On your way there, there are many potential weak links that can prevent it from happening.

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The Product Coalition

JANUARY 16, 2022

In startups, it is actually the company roadmap. To see these trade-offs clearly, you can name each phase and chart in each series. The name should reflect the outcome or result that you are expecting to have at this point (e.g. enterprise-ready product, happy and retained design partners, new platform launch, etc.).

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The Product Coalition

MARCH 24, 2018

Photo by Denys Nevozhai on Unsplash Defining of how people will get in touch with your product is something every startup should do very early on. This is essential, because you need to know how you’ll communicate with your potential customers and how your marketing and content strategy will look like.

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Nulab

AUGUST 25, 2021

Doing this makes it easier for you to spot gaps, work out where you can improve on what they’re doing, and develop counter-strategies instead of relying on guesswork. You or your client should be able to name a handful off the top of your head. But these tend to be typically big-name businesses? — Working out your USP.

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The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well.

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The Product Coalition

JULY 31, 2022

When I studied coaching, one of the coaches who taught us was a guy named Ronnie. One of the hardest challenges of any product and any startup is of course reaching product-market fit. an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on July 27, 2022.

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Userpilot

JUNE 13, 2022

The Sales Hacker blog focuses on sharing actionable content that offers helpful tips and strategies to reach SaaS sales goals. Stay up to date on the latest technologies, growth hacks, and marketing strategies. SaaS blogs can offer valuable insights into how you should run your SaaS business and implement marketing strategies.

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Analytic Tools Research Software Feedback Software Data Visualization 52

The Product Guy

SEPTEMBER 12, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. Or “We saw that you look at a lot of [Metro stations] when you use [Our App Name Here]. Now, you can get directions to [these Metro stations] faster in [Our App Name Here] because we’ve added directions from [Maps App X]. This strategy also works at the feature level.

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Research Software User Testing Analytic Tools Product Research 109

The Product Coalition

NOVEMBER 30, 2020

You can sign up here and join 28k other subscribers Download the 71 Product Owner Interview Questions Ebook The free 71 Product Owner Interview Questions PDF is not merely listing the questions, but also contains background information on: Why the questions are useful in the process, and… A range of appropriate answers. Absolutely.

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Product Research User Testing Research Software Feedback Software 89

Iteratively Blog

MARCH 15, 2020

Data Elixir is one of the top newsletters in the market sharing the best articles on machine learning, data visualization, analytics, and strategy. It’s one of the ace strategies to market your brand. Ask any startup founder to recommend you a book on analytics. Download the ebook. Check out the latest issue. #4

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Intercom, Inc.

NOVEMBER 7, 2019

Spendesk thinks about building its company in three stages: startup, growth, and scale. At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy.

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Andrew Chen

SEPTEMBER 4, 2018

Today’s episode is all about growth, one of the most top of mind questions for entrepreneurs — of all kinds of startups, and especially for consumer ones. Andrew: And that is what startups mostly care about in the early days, because you don’t really have any active users, right? Part 1: User Acquisition. Sonal: Yesss!

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User Testing Marketing Analytic Tools Customer Experience 75

Intercom, Inc.

NOVEMBER 23, 2022

For the next decade, he ran ProfitWell as a bootstrapped startup, slowly growing its reach until earlier this year, he sold the company to Paddle , a billing and payments company, in a $200 million deal. I’m Patrick Campbell, and I’m now what’s called the Chief Strategy Officer here at Paddle. Patrick: Yeah, totally.

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