eBook Product Marketing Startups Weak Development Team 
The Product Coalition
DECEMBER 11, 2023
Startups also have a silent killer. Still, because startup life is so hectic — it might feel like business as usual. Note: everything I say here is true for mature product companies as well. The reason I’m talking here primarily about startups is that they are much more volatile than larger companies. And nothing else.
Intercom, Inc.
SEPTEMBER 10, 2020
It’s an approach that’s served him well along the road to building the HubSpot sales team, where he was CRO for nine years. This has created large amounts of data for running teams. . Yet in Mark’s experience working with and mentoring startups, he’s found that many entrepreneurs go with intuition over information.
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The Product Coalition
JUNE 9, 2023
So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so. It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits.
The Product Coalition
DECEMBER 19, 2021
The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Shortly after I started, the CEO surprised me by saying I should hire a product manager.
The Product Coalition
JUNE 18, 2023
Being sales-led or product-led is a strategic decision of the company, that goes all the way up to the very basic business model you are betting your success on. With sales-led, which is also a bad name, the model means giving each customer exactly what they want and following the money. That’s the whole reason VCs invest in startups.
The Product Coalition
JULY 16, 2023
In my first official product role, which I got to after managing large dev teams and a business-related role, I managed alone a product with a development team of ~40 people. One of the first things I did, for example, was to work with the salespeople on how to sell the product.
The Product Coalition
MARCH 13, 2022
Many startups feel that the only thing preventing them from selling their product is a great demo. Here’s how to use your product demo smartly, and avoid demo abuse. The superpower became a weakness. And if your product is so innovative that you are aiming to create a new category as many startups do, it’s even worse.
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