eBook Product Marketing Vision 
The Product Coalition
NOVEMBER 10, 2024
It’s true in a broader context, but when it comes to listening to customers, you must remember that customers give you valuable insight into their needs, but it’s your responsibility to filter that through the lens of your product vision and strategy. Start right away.
The Product Coalition
JULY 31, 2022
If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market
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The Product Coalition
JUNE 13, 2021
Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. In the effort to bring the company’s vision into reality, the details matter, often more than the innovation and completeness of the vision itself.
The Product Coalition
DECEMBER 5, 2021
You need to create your vision and define your strategy accordingly?—?simply simply because you need a vision to guide you and you need to create the best one you can at any given point in time. But don’t fall in love with your vision, because it will surely change. All of that doesn’t mean you should not plan ahead. You should.
The Product Coalition
JULY 18, 2021
They have a solid business but realized that the growth potential there is limited so they pulled me in to help them redefine their vision and strategy. It is very rare to simply sit in the room until everything is sorted out and have a clear vision and strategy as an immediate outcome.
The Product Coalition
DECEMBER 10, 2022
But of course, it would also lose much of the impact that comes with it, so if you ask me — we are better off living with this complexity, and instead of executing upon the CEO’s vision and plan — helping build the right vision and the right plan. You can use their plan as an initial hook to start the discussion.
The Product Coalition
MARCH 10, 2024
Take Apple’s Vision Pro for example. It’s also a legitimate strategy, and had Apple seen Vision Pro more related to Mac than to iPhone it could have gone down that path too. The definition of strategy is a high-level plan toward your goals under conditions of uncertainty. In the tech world, there are often many right answers.
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