Mental Models Applied: Using A 2×2 Chart For Handling Competitive Objections
The Secret PM Handbook
JULY 20, 2018
I found it gives an interesting perspective. As an exercise for myself, I decided to take a mental model that’s usually used for decision making – a 2×2 matrix – and apply it to marketing. Using a 2×2 Matrix for Handling Objections About The Competition.
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