Thu.May 31, 2018

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That Which is Urgent is Not Always Important

Clever PM

We’ve all been there — that sudden call from one of your Sales team with a customer “on the hook” but they only need this one more thing to close the deal. Or maybe it’s an escalated issue from your biggest customer that lands in your mailbox with gigantic ALL CAPS AND EXCLAMATION MARKS!!!!!! Or worse […].

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Am I a Product Manager or a Product Owner? Part 2

bpma ProductHub

By Ellen Gottesdiener Part 2: 5 Ways to Untangle the Mess In part 1 of this blog, I outlined the confusion between what a Product Manager does and what a Product Owner does. The difference and overlaps between product management and product ownership work illustrated how activities span both strategic and tactical product management.

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In Celebration of the First Ever World Product Day

Mind the Product

On 23 May 2010, Martin Eriksson organised the first ProductTank meetup in the back room of a bar in London’s West End. Twenty-five interested people attended this first meetup…. Fast forward to last Wednesday, 23 May 2018, when we celebrated the first ever World Product Day. World Product Day brought together: A global community of over 150,000 passionate product people.

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A guide to webform testing best practice

Userzoom

While form design isn’t a new concept – there are many articles out there that talk about this specific practice – webforms are often a fact of life for many websites that are transactional in nature. These types of workflows require individuals to sign up for an online product, request information or make purchases. If users feel that the workflow is too difficult, the company could see a reduction in user satisfaction, fewer people adopting their products and lower conversion

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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June BOM: Positioning

Pragmatic Marketing

June’s Box of the Month is positioning. Throughout the month we’ll highlight articles, webinars, podcasts and blog posts that help you better describe your product by its ability to solve market problems. Then you can create internal positioning documents for developing external messages that focus on each key buyer or persona. We’ll discuss the differences between branding and positioning , ways to strengthen positioning using product message maps , and why positioning should

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Why I Quit Amazon Prime … and It’s Not Their Price Increase

Pragmatic Marketing

Amazon Prime has been amazing in my life. For a measly $100 per year, I get free shipping on almost everything I order. But the funny thing is I don’t really care about free shipping itself. I love the fact that I can just buy on Amazon and not have to shop around for free shipping. I love the fact that I don’t have to give my credit card to lots of different companies.

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How To Crack The Product Management Interview by Valentine Aseyo

The Product Coalition

It’s often said that looking for a job can be a full-time job! Interviewing can be particularly tough, especially when you’re transitioning into product from a different industry. Our guest writer, a superstar PM, has seen it all though and he’s here to help?—?read on for his 10 pro tips to set you up for success ! Valentine Cem Aseyo is the SVP of Product @ Bandsintown , the #1 concert discovery platform that connects 40 million fans with 450 thousand musicians.

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How SEEK Asia is building services for a booming job market

Miro

How SEEK Asia is buildingservices for a booming job market Here at RealtimeBoard, we are passionate about helping other companies be more productive and streamline their product development. We also try to follow them closely on their way to success and share their insights with our readers. Today, we are excited to publish a story […]. The post How SEEK Asia is building services for a booming job market appeared first on RealtimeBlog | A blog by RealtimeBoard.

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Should You Make Your Product Roadmap Public?

ProductCraft Debates

Product roadmaps are an integral part of the work of any product manager, but they can also be a real scourge. Deciding what goes on the roadmap is time and energy consuming, not to mention figuring out roadmap ownership and negotiating who has the authority to make roadmap decisions. Then, of course, there are the logistical. The post Should You Make Your Product Roadmap Public?

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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Welcome New TSIA Members! May Edition

TSIA

At TSIA, we are dedicated to helping services organizations both large and small grow and advance in the technology industry. We'd like to take the opportunity to welcome our newest members, as well as acknowledge companies already a part of the TSIA community who have recently renewed or expanded their membership to include additional research areas TSIA has to offer.

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Are we all Cyborgs?

dscout People Nerds

Felicity Heathcote-Márcz tells us why understanding cyborgs is essential to understanding humans. .

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Close.io CEO Steli Efti on the rights and wrongs of lead qualification

Intercom, Inc.

To build a great product, you have to intimately understand the problem it’s built to solve. To build a great business, as Steli Efti has learned, your customers must feel the pain of that problem too. Steli is the CEO of Close.io , an inside sales CRM that helps startups and SMBs generate high-quality leads and close more deals. When he’s not building software, Steli’s sharing content with the wider sales community through the Close.io blog , books on everything from product demos t

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Budgeting App Improves User Onboarding Conversions 251% with Amplitude

Amplitude

Over the past 6 months, my team at Swish increased conversions 251% by using Amplitude to measure and implement product changes. This article explains our story and details step-by-step how were were able to achieve this improvement. Making Product Decisions by Gut. When we first started working on a new spending tracker app called Swish a year ago, many of our product meetings were disorganized and full of debate.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Becoming a Product Shokunin

ProductBoard

This article originally appeared in ProductCraft. “Taste is tough to explain, isn’t it?” My first thought upon hearing the opening words of the documentary Jiro Dreams of Sushi was: this is the culinary version of Steve Jobs’ single-minded fixation on good taste. The mental jump from sushi to iPhone wasn’t such a stretch. After all, my team spends a lot of time considering what good taste means in.

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