Tue.Mar 12, 2019

Seeing the Close-to-the-Customer Conundrum

Johanna Rothman

Too-typical “telephone” game. Especially when we use agile approaches, we want to be close to our customer. If you've ever had a chance to sit with a customer, you've learned how effectively (and fast!) the team and the customer learn from each other.

Treat Your Product Team Like a Sports Team, Not a Family


Cultural fit is a relatively new concept in hiring and team building. While organizations have always had culture, the long-held expectation was that new employees would adapt to said culture, and people would be hired purely based on resumes. Companies now realize just how important corporate culture is to their ability to grow, adapt, react, and thrive.

Why women make great product managers

Product Management Unpacked

Marty Cagan, founder of the Silicon Valley Product Group , delivered the opening keynote to the 2016 Mind the Product Conference.

The Simple Definition of Product Portfolio Management

Proficientz – Product Management University

Your product portfolio has more strategic value than the sum of its parts, especially from the customers’ point of view.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

How to Foster Healthy Communication When Your Team is Distributed

Mind the Product

Building and sustaining a healthy team culture and communication is a large part of being a successful product manager. Since product managers don’t directly manage other team members (except for other product managers), and your unit of delivery is your team, influence and inspiration are vital for ensuring your team is happy, healthy, and productive. Being co-located with your team already has several challenges, but when your team is distributed it can raise even more challenges.

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5 lessons learned starting a new team within our sales organization

Inside Intercom

A little over a year ago, I got the opportunity to start a new team within our sales organization – a team of Relationship Managers dedicated to growing our current customers at scale. The opportunity emerged out of a shift in how we practice sales.

Crowdsourced Testing vs. Beta Testing: What’s the Difference?


Imagine this: you have two groups of 100 testers. You give them the same product. You ask them to report back on their findings. Would their answers be the same? Well, that depends on who the testers in those two groups are. It also depends on what you ask them.

3 helpful things you should do in an interview to to find out what someone really wants


We recently wrote about interviewing customers to get beyond their initial asks to find out what they really need. In the article, we mentioned that the “5 Whys” is a popular and effective method for talking to customers. We also elaborated on how we use that framework.

What the Newest Review Data Means for SaaS Companies


Just how accurate are online review aggregators, anyway? If you pull up Google or Yelp for a restaurant, say, you’ll get an aggregate of stars from one to five, the number of reviews counted, and any number of written reviews and qualitative feedback.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

Is Your Product Vision Moving People in the Right Direction?

The Product Coalition

A meaningful, motivating product vision enables teams to advance to a purpose-driven mindset. People care about themselves and their problems. Product Leaders face this universal truth daily: Sales wants to close more deals. Customer support wants to reduce stressful customer calls.

Product Love Podcast: Glen Holmes, Senior Product Manager of Workday


This week on Product Love, I talked to Glen Holmes, a senior product manager at Workday. Workday offers enterprise-level software solutions for financial management, human resources, and business planning.

An Improved Prescriptive Framework for Cross-Functional Customer Success


The most terrible response can be silence. In 2016, the Swedish Academy announced that it was awarding the year’s Nobel Prize in literature to Bob Dylan.

Dear Strategy: 078 Implementing Your Strategy Internally

Dear Strategy

Dear Strategy: “How do you build programs, projects, and, ultimately, products out of a strategy once it’s been established and accepted? How does it look from a complete, holistic lifecycle? . This is one of those questions that might, at first, appear to be a bit on the obvious side. I mean, isn’t the whole point of a strategy to identify actions that can be turned into programs, projects, and products?

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Running Amazing Remote UX Research Sessions with Sonya Badigian


This week on Awkward Silences, the gang talks about the benefits of remote research and how to do it effectively

UX 40

5 product management terms product teams want you to know


No matter your role, if you’re focused on creating great experiences for your customers, chances are you’re working with multiple teams across your organization. Each team has a unique role to play in creating great CX, and likely use phrases, … The post 5 product management terms product teams want you to know appeared first on UserTesting Blog. Culture CX Design Marketing Popular Product Research

Blog 24

Your Product’s Most Important Feature Isn’t Getting the Attention it Deserves

280 Group

Misalignment between satisfying end users and wowing decision makers may hurt your bottom line. Every product team tries to prioritize features that most significantly drive sales and retention. Few however realize that reporting dashboards present exactly that opportunity and emphasize it accordingly. That’s because product teams are typically focused on end users while sales teams interface with actual buyers and decision makers.

Demo 24