Seeing the Close-to-the-Customer Conundrum
Johanna Rothman
MARCH 12, 2019
Too-typical “telephone” game. Especially when we use agile approaches, we want to be close to our customer. If you've ever had a chance to sit with a customer, you've learned how effectively (and fast!) the team and the customer learn from each other. And, too few teams have any access to any customers. Most of their customer information comes via a product owner, who learns from a product manager.
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