How to fix Your Product Goals for Better Human Outcomes
Mind the Product
JUNE 27, 2019
Hello product designers, this is for you. I want to talk to you about product goals, metrics, and how they get muddled in the product design process, leading to some less than humane outcomes. But first a little story. In the early 1970s, two behavioural scientists working at Princeton University set out to investigate the psychology of prosocial behaviour.
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