ProductCraft
OCTOBER 29, 2019
In 2017, I joined ServiceTitan as director of technical project management. My top priority was to create better and more efficient processes for the product and engineering organizations. The company’s overall strategic focus was to onboard enterprise customers and gain market share. To facilitate these goals, our team was split into separate “squads.” Each squad.
ProductPlan
OCTOBER 29, 2019
Security is someone else’s problem. It’s up to IT. The developers will handle it. We use AWS or Azure, so we’re cool. We use someone else’s payment gateway, so they’ve got it covered. We’re just a startup, who’s going to want to hack us? Sound familiar? Product managers don’t want to spend time worrying about security. Bolstering digital defenses doesn’t generate revenue.
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Mind the Product
OCTOBER 29, 2019
You’ve just accepted a job offer – to introduce a product management function into a company. What can you expect? Where do you start? And how do you bring everyone in the organisation with you in the most inclusive and respectful ways possible? Here’s my experience of doing just that. Firstly, not having dedicated product roles in a software development business might seem alien.
Product Management University
OCTOBER 29, 2019
Are product revenue and profitability goals a good metric or are they counterproductive? If the target markets for each product are mutually exclusive, product revenue and profitability goals don’t present any issues in B2B. The trouble starts when you have multiple products that target the same exact markets and customers. Here’s why. Individual product goals force each product team to compete for development resources, marketing resources and mind share with the sales team – all in
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First Round Review
OCTOBER 29, 2019
Storytelling isn’t just the domain of marketers or PR — the ability to tell stories supercharges every part of company-building and leadership. We sifted through wisdom from founders and experts to gather the Review's six best tactics on telling stories that inform, persuade and inspire.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Arpit Rai
OCTOBER 29, 2019
I did an AMA (Ask Me Anything) on product management on NextBigWhat a couple of months ago. There were a bunch of questions I was asked about product management. I just realized that I had not cross-posted my responses on the AMA on my Medium blog. Here are a select few questions I was asked in the NextBigWhat AMA and my answers to those questions. What’s the difference between product management in B2B/SaaS and B2C?
Centercode
OCTOBER 29, 2019
The live event is over, but the keynote, interviews, and best-practice sessions from Delta ’20: The Virtual Customer Validation Conference are available to watch on-demand! It’s back — and this time, it’s exclusively online! We’re excited to announce the Virtual Customer Validation Conference, happening on April 7 – 9, 2020.
AB Tasty
OCTOBER 29, 2019
There are several elements that go into creating a successful marketing plan for our digital era—with two important tactics being lead generation and SEO. Lead generation is the process of cultivating an interest in your business to build an ongoing list of potential clients (or ‘leads’). As I mentioned in a previous article on B2C […]. This article was originally posted on AB Tasty as A Guide to Boosting Lead Generation With SEO.
ProductCraft
OCTOBER 29, 2019
Which of your customers are unhealthy? Which ones are thriving? If your company is small or just starting out (or both), you may be able to answer these questions off the top of your head. But what happens as your organization scales? If you have hundreds, even thousands, of customers, how will you identify the. Read more » The post How to Build a Customer Health Score appeared first on ProductCraft by Pendo.
Speaker: Scott Sehlhorst
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
Agile Velocity
OCTOBER 29, 2019
In the previous articles of this series, I covered the first and second antidotes to Zombie Agility, the regular and generous application of compelling Business Outcomes and ensuring your change agents aren’t already infected. Today, we’ll explore the third and final antidote: building strong teams with the capabilities to achieve the organization’s desired business outcomes–and fend off a zombie attack.
Product Warrior
OCTOBER 29, 2019
A common challenge we hear is how to manage the logistics of continuous lean product discovery to maximise learnings while also driving high value cost effective delivery. Dual track is an iterative process to support rapid delivery informed by experimental discovery. Dual track objectives include: Reduce development cost to achieve desired outcome.
Innovatemap
OCTOBER 29, 2019
When looking for the model for building an effective community you don’t need to look much further than InVision , a digital product design platform that puts an emphasis on community through efforts like the Design Leadership Forum and DesignBetter.Co. Through their efforts, InVision has developed a strong community with thousands of design leaders and practitioners engaging in meetups, group discussions, and networking.
Arpit Rai
OCTOBER 29, 2019
My AMA on NextBigWhat I did an AMA (AskMeAnything) on product management on NextBigWhat a couple of months ago. There were a bunch of questions I was asked about product management. I just realized that I had not cross-posted my responses on the AMA on my Medium blog. Here are a select few questions I was asked in the NextBigWhat AMA and my answers to those questions.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
airfocus
OCTOBER 29, 2019
Not every PM will have a natural aptitude or necessary experience to nail the role. But, many of these skills can be learned and developed.
Intercom, Inc.
OCTOBER 29, 2019
At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. As Intercom’s business grew rapidly in 2017, we found ourselves at this exact crossroads. We could no longer assume all our customers had uniform needs and could be reached the same way. Having grown to more than 300 people, communication between colleagues became complex , fracturing that crisp, shared notion of the customer we once took for granted.
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