Mon.Nov 09, 2020

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(Do Not) Steal This Feature!

The Product Coalition

If copying your competition is your priority, please read this story. Have you ever been in a situation where you develop a feature because your competition was supporting it, and once you have launched it, your competitor withdrew it? It happened to me. But what also happened was something even funnier. Many times in my career, I have followed the urgency to develop a feature, reacting to the competition.

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What is product/market fit? By Janna Bastow

Mind the Product

In this ProductTank London talk, Janna Bastow – co-founder and CEO of ProPad – shares her view on how you can define and measure your product/market fit. Watch the video to see her talk in full, or have a quick read of her key insights below: How to define product/market fit What you should not think about product/market [.]. Read More. The post What is product/market fit?

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TEI 308: How innovators lead transformation – with Tendayi Viki, PhD

Product Innovation Educators

Tips on driving innovation within organizations for product managers and leaders. Our guest says that organizations need pirates. These are the people who make entrepreneurship a legitimate part of the business. They are the innovators and transformers. Pirates design value propositions and business models that scale. . Our guest’s name is Dr.

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Starting A Growth Team: Ten Key Lessons Learned

The Product Coalition

It was about 12 months ago when I was challenged by our CEO to dismantle our squad and create a growth team. Not being too sure what a growth team was, we started anyway. We got access to work completed by Andrew Chen & Brian Balfour , took a few courses from the Reforge series and started developing our growth loops. It all seemed so straightforward and I was so naïve!

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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BI vs. product analytics: Key differentiators

Mixpanel

In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. More recently in 2020, cloud-based data warehouse Snowflake went public at an eye-popping market capitalization of $70 billion. These massive deals show that BI tools and data warehouses are a powerful combo that companies across the globe are incorporating into their tech stacks.

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Channel And Ecosystem Leaders Are Demanding More From Partner Relationship Management (PRM) Solutions

Jay McBain

As brands increasingly use different types of partners to reach, influence, transact, and retain customers, partner relationship management (PRM) solutions are being asked to serve both traditional and nontraditional channels at a new level of scale and personalization. Managing these growing ecosystems in a consistent, predictable, and productive way is critical to the success of […].

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Gathering Feedback From Unengaged Customers, Featuring Brian Tan

ProductPlan

Customer feedback is the lifeblood of customer-centricity. It’s impossible to create and improve products without understanding customers’ experience, especially when customers have unengaged and do not provide feedback. Customers don’t buy or use your products, so they have an opportunity to tell you what they think of them. They’re using it because it helps them get their job done, makes their life easier, or brings them a little joy.

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Product Managers Deal With New Wrinkles In Marketing Skin Care Products

The Accidental Product Manager

Botox product managers now have to face new rivals Image Credit: Leslie Nguyen. Good news for product managers – nobody likes to get old! In fact, nobody really likes to look like they are getting old. What this means for product managers is that there is a huge market for products that will allow us to avoid looking like we are getting older. One of the most successful of these products is called Botox and it’s an injection that you can get in your skin that will make your wrinkles disappear.

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Modus Create Joins the Aha! Partner Program

Modus Create

Modus Create is excited to join the Aha! Partner Program as an inaugural member. This partnership strengthens our team’s toolkit for building and executing product-led growth for our clients by incorporating the world’s #1 roadmap software. We will be delivering new, value-added services with close support and collaboration from the Aha! team.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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Seismic Explains its Three-Tiered Plan for Delight-Inducing Product Launches

Gainsight

This is part 7 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. Ask people whether they like video games and you’ll get answers across the board. One of our interviewees, Lauren Stefano, Director of Customer Marketing at Seismic , loves MarioKart. But Eve Alexander, Sr. Director of Product Marketing at Seismic, didn’t get to play games as a kid and is only discovering them now. .

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Channel And Ecosystem Leaders Are Demanding More From Partner Relationship Management (PRM) Solutions

Jay McBain

As brands increasingly use different types of partners to reach, influence, transact, and retain customers, partner relationship management (PRM) solutions are being asked to serve both traditional and nontraditional channels at a new level of scale and personalization. Managing these growing ecosystems in a consistent, predictable, and productive way is critical to the success of […].

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Why 2020 Was The Year the Success and Product Stars Aligned

Gainsight

This is part 8 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. There is a feeling shared by professionals on both customer success and product teams: It is an ambient anxiety that some decision you’ve made could turn out wrong and upset clients. “Sometimes customer success feels like the classic arcade game Frogger ,” says Kevin Meeks, VP of Global Customer Success Management and Renewals at Splunk.

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10 Questions to Assess Your Readiness for Product-Led Growth

Innovatemap

If product-led growth strategies are on your radar, you may be thinking about your own product’s readiness to help grow your customer base and revenue. Product-led growth is a wide concept that touches on every aspect of the product. There’s no one-size-fits-all way to incorporate it into your business. Think you’re ready to apply this new strategy to your digital product?

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How Anodot Went From High-Touch to Tech-Touch And Preserved a Fantastic Experience

Gainsight

This is part 9 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. We tend to think of businesses as being fairly fixed things, but they change all the time. Consider the dominant player in 1990s video games, Nintendo. We associate it with Super Mario Brothers, but the company was founded in 1889 and has variously sold playing cards, manufactured instant rice, and rented taxis.

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This is How the Media is Misleading You on “Technology Addiction”

Nir Eyal

The post This is How the Media is Misleading You on “Technology Addiction” appeared first on Nir and Far.

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What Growth Hackers Get Right: How to Use Customer Data

Amplitude

“Growth hacker” is more than a buzzword. They’re product/marketing hybrids who have learned how to capture and read customer data in real time. And despite startups like Airbnb, Uber, Instagram, and LinkedIn using growth hacking to achieve unicorn status, established companies have yet to catch on. In more than 20 years as a consultant helping businesses achieve digital transformation , I’ve noticed that successful growth hackers approach customer data in a radically different way than legacy en