February, 2021

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7 Reasons Why Products Fail

280 Group

What is product failure, anyway? Not all failures are catastrophic where the product is pulled from the market and the company goes out of business. Most are partial or soft failures. Failure is falling short of the strategic Objectives & Key Results (OKRs) metrics set for the product. Objectives can be multidimensional and go beyond financial goals for revenue and profit, such as establishing a new competitive advantage or providing a new upsell opportunity for another product.

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As Product Management Goes, So Goes the Rest of the Organization

Product Management University

William Shakespeare once said, “The Eyes are the window to your soul.” Think of product management as the window to your organization’s soul. Everything about how your organization builds, markets, sells and onboards customers starts and ends with your products. As product management goes, so goes the rest of the organization. Here’s a stab at what many would consider the ideal product management discipline (B2B).

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You Can’t be Lean Unless You’re Agile

Mind the Product

I see so much talk and confusion over what’s Lean and what’s Agile. The two terms can get used interchangeably, so much so that in some places they’re blended into one term, simply Lean-Agile (thanks again, SAFe ??). However in order to do our jobs effectively we need to be able to separate these two. [.]. Read More. The post You Can’t be Lean Unless You’re Agile appeared first on Mind the Product.

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How to “steal like a designer” and boost creativity

Intercom, Inc.

Originality is the holy grail of creativity. But does true originality exist in design or is it always influenced by what came before? Let’s be honest: creativity is a nebulous landscape. With the evolution of digital technologies, we’re now exposed to other people’s opinions, ideas, and work on an almost minute-by-minute basis. So whether its originality of thought or artistic brilliance, the sheer scale of visual and conceptual input we experience on a daily basis can blur the lines betw

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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What is the Voice of the Customer (VOC)?

Alchemer Mobile

When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can completely revolutionize the way their business operates. When you listen to your customers, you can make more informed product decisions, create a better mobile app experience, develop successful marketing campaigns, launch loyalty programs that actually retain customers, and much more.

More Trending

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Wrangling Insights From Your Qualitative Research [+Webinar]

280 Group

To learn about this topic more in-depth, join our upcoming webinar on Thursday, February 18th, 2021: Fueling Your Product Strategy with Qualitative Research. Because interpreting qualitative data is time-consuming and subjective it is often underutilized or left behind altogether when building product strategy. You have been dutifully interviewing customers and observing focus groups, producing mountains of notes.

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Breaking Down the Product and Engineering Wall: A Catalyst for Product Success

UserVoice

While there are many reasons to unite your product and engineering teams, shipping better software faster is among the most compelling of the bunch. At UserVoice, we found that the separation of our product and engineering teams led to finger-pointing. Engineers would grumble “I don’t understand why we’re building this, it doesn’t make sense,” while the product managers would see what the.

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Why You Should Have a Customer-Centric Goal for Product Adoption

Mind the Product

Chances are you’re already measuring your product adoption in one way or another. It may be daily or monthly active users, or something more specific for your type of product. After speaking with many SaaS companies we found out that usually when it comes to adoption, many teams don’t take it further than setting up [.]. Read More. The post Why You Should Have a Customer-Centric Goal for Product Adoption appeared first on Mind the Product.

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How customer expectations are rising – and what to do about it

Intercom, Inc.

It’s no secret that when it comes to support, customer expectations are higher than ever before – but how are support leaders and teams adapting to these increased demands? Our recent report showed that while 73% of support leaders say customer expectations are increasing, only 42% of them believe that they’re actually meeting those expectations. That’s a significant gap between expectations and reality – and one that it’s all too easy for your support team to fall into.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Key Mobile Strategies for Travel Apps During the Reopening Process

Alchemer Mobile

While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year. We hesitate to say anything such as, “Things will likely be back to normal,” because things never will truly go back to “normal.” The phrase “new normal” is overused, but it’s honest.

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How to Break Into Product Management

The Product Coalition

Breaking into Product Management is not easy. The competition is high, and most roles require you to have 2–3 years of experience before… Continue reading on Product Coalition ».

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Qualitative Research — You Asked, We Answered

280 Group

This month, we presented the webinar, Fueling Your Product Strategy with Qualitative Research. You can view the accompanying blog post as a primer to learn about how you can better extract insights from your research. We received so many great questions on the topic and have included answers to the top questions down below. Thank you all for engaging in our webinar!

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Product backlog keeping you up at night? Throw it away.

UserVoice

What would you say if I told you that your product backlog is hindering your product and engineering teams from building the software your customers actually want? What if I said that by eliminating your backlog entirely and beginning each development cycle with a blank page you will reap tremendous benefits? It turns out, the majority of the time and energy spent in your backlog is wasteful and a.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Lean Product Management by Itamar Gilad

Mind the Product

In this talk to ProductTank Cardiff product management coach and one-time Google product manager Itamar Gilad looks at how to deal with uncertainty through lean product management. Itamar starts with a story from his former company Google and how it has dealt with social networking over the years. Google had a social networking service called [.]. Read More.

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CX expert Annette Franz on putting the ‘customer’ in ‘customer experience’

Intercom, Inc.

Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. At least, that’s Annette Franz ‘ s two cents on the matter. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. With three decades of experience under her belt, she has learned a thing or two about helping companies build customer-centric businesses.

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SWOT Analysis | How to Give Your Product Portfolio a Good SWOT

Product Management University

SWOT analysis is far from a new concept, especially for individual products. In B2B though, assessing your product portfolio’s S trengths, W eaknesses, O pportunities and T hreats should be an annual ritual. Why? It offers a macro view of your portfolio’s performance and provides valuable insights that drive your go-to-market strategy and ultimately impacts your product, marketing and sales investment priorities.

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The Must-Read Book List for Building New Product Ventures

The Product Coalition

We’re kicking off a new venture with an enterprise tech product at its core. I’m eager to see the founding team we’ve put together succeed, so I’ve put together a list of books that contain the ideas that I’ve found most useful for a new product venture at this stage (getting from 0.1 to 1). Putting together the list was harder than I thought. I wanted to keep the list short and focused enough that it was digestible and usable as fast as possible, also broad enough to cover the key ideas the tea

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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New McKinsey Report Spotlights Product Management and Other Reskilling Efforts in Response to Market and Technology Trends

280 Group

The following insights have been drawn from the McKinsey & Company report: Beyond hiring: How companies are reskilling to address talent gaps , 2020. Rapid market and technology changes are driving companies to seek increased product innovation and operational effectiveness to keep up with the pace of change. A recent report from McKinsey & Company highlights the importance and value of reskilling staff across many roles in meeting these and other challenges, including staff in product

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Shreyas Doshi on choosing, refining, and tracking product metrics 

Mixpanel

Why do smart product teams often build products with mediocre or no impact? Often, the answer is found in the discipline with which a product team measures the product. . Choosing your metrics: metrics categories. When selecting your metrics, you’ll want to consider a few different categories. These categories cover multiple granularities and perspectives that will help you make rigorous product decisions.

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Goals For Alignment, Not Bonuses

Mind the Product

Goals are important. They can give us a sense of purpose and direction. They aid us in prioritizing where we spend our time. They can empower teams and individuals. They can align us to achieve our most ambitious dreams. Goals can also divide us, be divisive and see people incentivized with conflicting goals and self-serving with individuals fighting [.].

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Making Self-Care Tactical — Why You Should Focus on Boundaries, Not Just Bubble Baths

First Round Review

Therapist Jessmina Archbold (publicly known as Minaa B.) shares her detailed guide to deeper self-care work, pushing back against common myths, offering up tactical advice and making the case for focusing on boundaries.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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Business Model Disruption: MrBeast vs McDonalds

Strategyzer

2020 has been an incredibly disruptive year for the restaurant industry with losses of over $240B in the US market alone. Supply chains have been cut, the way people consume and order food has been turned upside down by the pandemic. These constraints also represent an opportunity for businesses to rethink how customers engage, how to mobilize people and resources to achieve faster results and how to leverage new technologies to their advantage.

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Is the Calm App as Calming as it Claims to Be?

The Product Coalition

The health and wellness industry has surpassed the $5 trillion mark. The spending in the wellness category will continue to grow given the rising popularity of the trend among the millennials. Calm was featured as the #1 meditation app in the world and Apple’s app of the year in 2017. The calm app promises to help users sleep better, boost confidence and reduce stress and anxiety.

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Announcing my first book, The Cold Start Problem. Plus Clubhouse, and more. It’s 2021, and I’m back!

Andrew Chen

Above: One of the final book cover designs I’m considering! Dear readers, So, you may have noticed that I’ve been away from writing for a bit. Actually for almost a full year. But I have an excuse! After nearly three years and many late nights and long weekends, I have an announcement. My first book is dropping in late 2021, called THE COLD START PROBLEM, published by Harper Business.

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The State of User Research 2021 Report

UserInterviews

The third annual State of User Research report uncovers trends in UXR methods, tools, salaries, and remote work. Includes data from 525 user researchers in 44 countries.

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IDC Analyst Report: The Open Source Blind Spot Putting Businesses at Risk

In a recent study, IDC found that 64% of organizations said they were already using open source in software development with a further 25% planning to in the next year. Most organizations are unaware of just how much open-source code is used and underestimate their dependency on it. As enterprises grow the use of open-source software, they face a new challenge: understanding the scope of open-source software that's being used throughout the organization and the corresponding exposure.