October, 2022

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How To Avoid the Product Manager Burnout Trap

The Product Coalition

Product Managers uniformly seem to be burning out. I believe there’s another way. Continue reading on Product Coalition ».

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Discovery Is Messy: How Do We Keep Track of All That We Are Learning?

Product Talk

As you start to adopt the continuous discovery habits, it’s easy to get overwhelmed by how much stuff you generate. What do I mean by “stuff”? Opportunity solution trees , experience maps, interview snapshots, interview notes and recordings, story maps , assumption maps, assumption test plans , and results. Inevitably, you might start to wonder, “How should I keep track of all of this stuff?

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Career Success Tips from Leading Women in Product

Product Management Today Submitted Articles

Are you a woman in product looking to develop your career, hone your skills, learn from experts, and become more successful in the industry? We’ve got you covered.

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Are you a Product Manager? Or a Project Manager in disguise?

Mind the Product

In this guest post, Karen Velasquez, Product Manager at Signable, delves into the difference between product management and project management from her experiences in both roles. [.] Read more » The post Are you a Product Manager? Or a Project Manager in disguise? appeared first on Mind the Product.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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3 Reasons Why Subscription Businesses Fail

Nir Eyal

Subscriptions are hot (and not). Companies and investors love subscription business models since they generate recurring revenue that translates to predictable cash flow. The more money a company is likely to make in perpetuity, the higher its share price. The post 3 Reasons Why Subscription Businesses Fail appeared first on Nir and Far.

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Customer-led product strategy: a guide

Mind the Product

Customer-led product strategy is about designing the best product experience. This article by Alyona Medelyan, Ph.D. CEO and co-founder of Thematic shares how to approach it and how to avoid the common pitfalls. [.] Read more » The post Customer-led product strategy: a guide appeared first on Mind the Product.

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Product Sense Demystified

svpg

Even though I have been writing consistently about product now for more than two decades, including a few books, I have thus far managed to avoid using the term “product sense.” That was not an accident. I have always disliked the term, and I especially dislike the implications. But for whatever reason, a lot more. The post Product Sense Demystified appeared first on Silicon Valley Product Group.

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7 Ways Product Marketers Can Collaborate with Product Managers to Move More Product

280 Group

Two Critical Roles. According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. This position has gained traction in enterprise organizations over the past few years, and for good reason: Product Marketing is essential for getting the word out about a product and driving sales. The Product Manager puts products on the shelf, and Product Marketing Managers help them fly off the shelves – and into the hands of customers.

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Product in Practice: Opportunity Mapping Led to a 20% Lift in LTV at Grailed

Product Talk

What do your customers care about? This seems like a simple enough question, but many product teams struggle to answer it honestly. Often the first instinct is to frame an answer in terms of what your business cares about. But remember: Your customers don’t care about your business outcomes. They care about having their own problems solved or having an enjoyable experience when they use your product.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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We Need Focus and Clarity: Why We’ve Ditched Scrum Sprints

The Product Coalition

Let’s talk about problems we saw with the traditional two-week scrum cycles and why we discontinued scrum sprints altogether. Continue reading on Product Coalition ».

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Product KPIs and metrics that every product manage

Product Management Today Submitted Articles

If you are building something without data, then you are not building a product. You are simply building your opinion. And to continue building it without data is the biggest crime in product management. You only end up consuming a lot of resources and might never reach the desired outcome.

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Hick’s Law – Keep it simple and straightforward

Mind the Product

If you're a product manager or a designer, you've probably heard the phrase "Keep it simple and straightforward." But do you know where this advice comes from? Or why is it so important to design? The answer is Hick's Law, which can help guide your decisions on design. [.] Read more » The post Hick’s Law – Keep it simple and straightforward appeared first on Mind the Product.

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How we ensure the highest standards of data privacy and compliance within Intercom

Intercom, Inc.

At Intercom, we believe trust is at the core of every relationship between a business and its customers. As businesses grow and scale, they need to continue to earn and build on that trust in every way they can – but with rapidly expanding tech stacks, it’s not just their own company policies they need to monitor, it’s those of every company they partner with.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Trailblazing Women in Product Management: Shuba Swaminathan, Vice President of Product, Developer Experience & Design at Vonage

280 Group

For our next installment of the Women in Product Management Series I interviewed Shuba Swaminathan, Vice President of Product, Developer Experience & Design at Vonage. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into product management? I am an accidental product manager. I had no idea that’s what I was doing when I founded my own company.

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Video: How Today's Product Builders Find Product/Market Fit

Sachin Rekhi

Video: How Today's Product Builders Find Product/Market Fit. I recently had the opportunity to sit down with Fareed Mosavat, Chief Development Officer at Reforge, for a discussion on how today's product builders find product/market fit. We started by pointing out the shortcomings of the Lean Startup methodology, which remains the most popular approach to finding product/market fit today.

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Run a Successful Early Access Program

The Product Coalition

Develop quietly, release often, and wait for the big reveal…keep the big marketing launch under wraps, but show your new product/version… Continue reading on Product Coalition ».

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How to Manage, Scale, and Improve Your Customer Education Content (with insights from Heap)

Product Management Today Submitted Articles

We talked to Christy Hollingshead, VP of Customer Education and Engagement at Heap, and we share her insights, tips, and tricks to help you manage your educational content the right way.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Reducing customer churn – Andrew Michael on The Product Experience

Mind the Product

This week on the podcast experience, we're talking all about churn. How do you reduce customer churn. What are the biggest obstacles? What are the biggest challenges? And are there any misconceptions behind the perfect churn strategy? Churn expert, Andrew Michael, CEO of Avrio, was able to answer all of our questions with ease and more. [.] Read more » The post Reducing customer churn – Andrew Michael on The Product Experience appeared first on Mind the Product.

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The evolving philosophy behind ticketing systems at Intercom

Intercom, Inc.

At Intercom, we believe customer service is changing fundamentally, and we’re building a product that fits the landscape of modern support. This means reimagining the way things have always been done, and reshaping familiar support tools to suit a world where every business is an online business. That’s exactly what we aimed to do with our new tickets product – taking a new perspective on the long-established ticketing system.

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Jobs-to-Be-Done: A Guide to Maximizing the JTBD Approach

280 Group

What does an Iron and an iPod have in common? On the surface, not much. But each was “hired” to a job for the customer. The Jobs-to-Be-Done (JTBD) framework is an approach to developing products based on understanding the customer’s goal (job) and the thought processes behind creating a product to accomplish that goal (do the job). The JTBD framework is beneficial for keeping Product teams focused on the problem space long enough to determine a customer’s needs.

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All the Risk

The Product Guy

Cracking the psychological parts of a product manager’s day can be the most interesting and fun. Watch and learn more from product management expert, Benny Reich.

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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What Boy Bands Taught Me About Product Management

The Product Coalition

I grew up in the 90s, naturally, I was enamoured with boy bands. No one meant for these bops to be product lessons, but… Continue reading on Product Coalition ».

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Fintech Fraud DAO Is Helping Companies And Operators Detect Fraud Faster -

Product Management Today Submitted Articles

One of the most prevalent and pernicious issues in consumer fintech over the past decade has been the amount of fraud. Nearly every company suffers from significant fraud issues and, over time, many of them have figured out creative ways to mitigate it.

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When it comes to product growth, the traditional funnel model is no longer enough

Mind the Product

In this Guest Post, Nick Chasinov, founder and CEO of Teknicks discusses why product marketers should transition from the funnel model to growth loops. [.] Read more » The post When it comes to product growth, the traditional funnel model is no longer enough appeared first on Mind the Product.

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New at Intercom: Unlocking in-product messaging

Intercom, Inc.

?. At Intercom, we believe that in-product messaging will become the primary customer communication channel. Not only is it the only channel you have full control over, but it’s the best place to quickly sort out issues and share information with your customers in a swift, non-disruptive way. After all, if you’re trying to engage your customer or persuade them to take an action, the best and easiest place to do that is when they’re in the product itself – not a few hours or days late

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IDC Analyst Report: The Open Source Blind Spot Putting Businesses at Risk

In a recent study, IDC found that 64% of organizations said they were already using open source in software development with a further 25% planning to in the next year. Most organizations are unaware of just how much open-source code is used and underestimate their dependency on it. As enterprises grow the use of open-source software, they face a new challenge: understanding the scope of open-source software that's being used throughout the organization and the corresponding exposure.