October, 2022

6 Product Management Fears (and how to overcome them)

Apptentive

There are six primary product management fears, but they all play into one another. When one of these fears becomes reality, so do the others. Fear of building the wrong things. Fear of losing customer trust. Fear of receiving bad app ratings and reviews. Fear of losing app customers.

How To Avoid the Product Manager Burnout Trap

The Product Coalition

Product Managers uniformly seem to be burning out. I believe there’s another way. Continue reading on Product Coalition ». product-management startup technology productivity business

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Discovery Is Messy: How Do We Keep Track of All That We Are Learning?

Product Talk

As you start to adopt the continuous discovery habits, it’s easy to get overwhelmed by how much stuff you generate. What do I mean by “stuff”?

Career Success Tips from Leading Women in Product

Rachel Reid

Are you a woman in product looking to develop your career, hone your skills, learn from experts, and become more successful in the industry? We’ve got you covered

Monetizing Analytics Features: Why Data Visualization Will Never Be Enough

Five years ago, data visualizations were a powerful way to differentiate a software application. Today, free visualizations seem to be everywhere. Two trends are forcing application providers to rethink how they offer analytics in their products.

Are you a Product Manager? Or a Project Manager in disguise?

Mind the Product

In this guest post, Karen Velasquez, Product Manager at Signable, delves into the difference between product management and project management from her experiences in both roles. [.] Read more » The post Are you a Product Manager? Or a Project Manager in disguise?

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Importance of Software Architecture in Product Development - Kovair Blog

Kovair

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Customer-led product strategy: a guide

Mind the Product

Customer-led product strategy is about designing the best product experience. This article by Alyona Medelyan, Ph.D. CEO and co-founder of Thematic shares how to approach it and how to avoid the common pitfalls. [.]

Product Sense Demystified

svpg

Even though I have been writing consistently about product now for more than two decades, including a few books, I have thus far managed to avoid using the term “product sense.” That was not an accident. I have always disliked the term, and I especially dislike the implications. But for whatever reason, a lot more. The post Product Sense Demystified appeared first on Silicon Valley Product Group. Product

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7 Key App Marketing Strategies

Apptentive

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. With 7.26 billion smartphone users worldwide (yes, that’s roughly 90 percent of the population!), mobile app marketing is a must.

How to Gain a Competitive Edge: A Deep Dive Into Supplier Diversity Programs

Speaker: Rod Robinson - SVP of the Supplier Diversity Practice, Insight Sourcing Group

In this exclusive webinar, Rod Robinson, SVP of the Supplier Diversity Practice Lead & Center of Excellence, dives into the key benefits corporations are seeing emerge from their supplier diversity programs and how you can gain invaluable competitive advantages with a supplier diversity program of your own.

7 Ways Product Marketers Can Collaborate with Product Managers to Move More Product

280 Group

Two Critical Roles. According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role.

Product in Practice: Opportunity Mapping Led to a 20% Lift in LTV at Grailed

Product Talk

What do your customers care about? This seems like a simple enough question, but many product teams struggle to answer it honestly. Often the first instinct is to frame an answer in terms of what your business cares about. But remember: Your customers don’t care about your business outcomes.

Product KPIs and metrics that every product manage

Zafeer Rais

If you are building something without data, then you are not building a product. You are simply building your opinion. And to continue building it without data is the biggest crime in product management. You only end up consuming a lot of resources and might never reach the desired outcome

Hick’s Law – Keep it simple and straightforward

Mind the Product

If you're a product manager or a designer, you've probably heard the phrase "Keep it simple and straightforward." But do you know where this advice comes from? Or why is it so important to design? The answer is Hick's Law, which can help guide your decisions on design. [.]

CCO + CMO: A Winning Partnership for Accelerated CX Growth

Find out how collaboration between a CMO and CCO can enhance the customer experience and drive business growth in this new ebook.

My Single Best Career Advice To Get Promoted

The Product Coalition

By a product manager turned product leader Continue reading on Product Coalition ». management promotion careers product-management career-advice

How to Collect More In-App Feedback (and What to Do With It)

Apptentive

Your customers are already on their phones – meet them where they’re at through in-app feedback collection. This eliminates the amount of steps customers have to take to give you feedback, which further increases the number of people willing to give you that feedback.

Featured Product Management Consultant: Dean Peters

280 Group

For this featured interview from our Consultant Interviews Series , we spoke with Dean Peters.

How to Make a Product Demo Video That Converts Leads to Customers

Product Management University

In today’s marketing environment, video content is king. In B2B an effective product demo video can either make or break your sales pipeline. According to research by Wyzowl, “ 88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.”

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Modern Data Architecture for Embedded Analytics

Data has gone from a mere result of applications & processes to being crowned king. Picking the right avenue to data architecture depends on your organization’s needs. Development teams should build in stages, starting with a task that can be solved.

Above the Fold vs. Below the Fold: Does it Still Matter in 2023?

AB Tasty

How to use above the fold when designing your website. How to make sure visitors see the most important content instantly & when it is not relevant. Conversion Optimization UX Design

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Reducing customer churn – Andrew Michael on The Product Experience

Mind the Product

This week on the podcast experience, we're talking all about churn. How do you reduce customer churn. What are the biggest obstacles? What are the biggest challenges? And are there any misconceptions behind the perfect churn strategy?

Mobile App Development for the Insurtech Sector: A Quick Guide

The Product Coalition

The term insurtech is the merger of insurance and technology. The insurance industry falls under one of those sectors that are undergoing rapid digital transformation. It is true that the considerable amount of paperwork required in it cannot be executed over digital platforms.

Apptentive Named Best User Research Tool in Product School’s Annual Proddy Awards

Apptentive

Product School released their annual Proddy Awards , naming Apptentive as Best User Research Product for 2022! About the Proddy Awards. The Proddy Awards are the self-proclaimed “Grammys of Product Management,” run by our friends at Product School.

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Customer Preferences: How Community Can Deliver a Simplified Experience

Your customers want a simplified customer experience. Make sure you give it to them with community. Download the whitepaper to learn more!

Trailblazing Women in Product Management: Shuba Swaminathan, Vice President of Product, Developer Experience & Design at Vonage

280 Group

For our next installment of the Women in Product Management Series I interviewed Shuba Swaminathan, Vice President of Product, Developer Experience & Design at Vonage. To read the entire series on Women in Product Management make sure to sign up for our newsletter.

7 Key Metrics & KPIs for Product Managers in a Product-Led Growth Model

Product Management University

Data is crucial for measuring the success of a product or service. Many product managers have been fooled into thinking they need to measure fifty different metrics to find out whether their product is performing well or not. It doesn’t have to be that complicated.

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Statistics: What are Type 1 and Type 2 Errors?

AB Tasty

Even though hypothesis tests are meant to be reliable, there are two types of errors that can occur. These errors are known as type 1 and type 2 errors. Learn more. Uncategorized Statistics

Seven key takeaways from #mtpcon London+EMEA: Day 2

Mind the Product

Day two of #mtpcon London was jam-packed with a plethora of inspirational product talks, from making better product decisions to artificial intelligence. Read on for seven key takeaways! [.]

Blueprint to Modernize Analytics

The longer you wait to modernize your application’s analytics, the longer it will take for you to realize this value. A blueprint helps you define your new solution, plot out how to get there, and determine what you’ll need in terms of time and resources.

We Need Focus and Clarity: Why We’ve Ditched Scrum Sprints

The Product Coalition

Let’s talk about problems we saw with the traditional two-week scrum cycles and why we discontinued scrum sprints altogether. Continue reading on Product Coalition ». agile product-management software-development

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Customer Love Stories: Episode 15

Apptentive

In this episode of Customer Love Stories, we’re talking with Nicole Lanni, a product manager at Gap. She tells us about her experience with F45, diving into how their emphasis on community-building drives customer loyalty. Listen. Listen here or watch the video episode below!

Jobs-to-Be-Done: A Guide to Maximizing the JTBD Approach

280 Group

What does an Iron and an iPod have in common? On the surface, not much. But each was “hired” to a job for the customer.