Sat.Oct 22, 2022 - Fri.Oct 28, 2022

Where Do PMs Gather Their Product Ideas?


We all know the clichés. The lab worker with a lightbulb over their head as their eyes widen behind safety goggles. The brilliant entrepreneur sketching out their breakthrough inspiration on a whiteboard in front of a rapt audience.

How to Avoid Disappointing Your Customers When Launching a New Product


If you’re building a product that makes an element of everyday life “smart”, you’re probably also helping to create a whole new market that has no set industry standards or expectations.


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How Does Iterative Testing Help Build Better Products [+Test Examples]


What is iterative testing? What are its benefits? How can it help product managers build products that drive value for their customers? If you’re looking for answers to these questions, you're in the right place, as that's exactly what we're exploring in the article! Ready to jump in?

What is your stickiness metric really saying?


Stickiness is an extremely popular engagement metric. It’s used by product managers to make roadmap decisions, and it’s cherished by investors for its help in determining investment worthiness. It’s also one of the most misleading metrics there is if you don’t know exactly how it works.

Monetizing Analytics Features: Why Data Visualization Will Never Be Enough

Five years ago, data visualizations were a powerful way to differentiate a software application. Today, free visualizations seem to be everywhere. Two trends are forcing application providers to rethink how they offer analytics in their products.

How to Prioritize Features to Make Better Product Decisions


All product leaders want their products to do well in the market. In addition, they want to provide a real-world solution to a customer’s problem. Yet, how do they effectively prioritize the right features when stakeholders demand different things from your product team?

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3 Reasons Why Subscription Businesses Fail

Nir Eyal

Subscriptions are hot (and not). Companies and investors love subscription business models since they generate recurring revenue that translates to predictable cash flow. The more money a company is likely to make in perpetuity, the higher its share price. The post 3 Reasons Why Subscription Businesses Fail appeared first on Nir and Far. Consumer Psychology

How Dogfooding Helps Build a Strong Remote Culture


As many teams are now working remotely, it’s challenging to maintain the same level of engagement and productivity that once existed. Remote teams can achieve a thriving remote culture, but it’s going to take some effort to ensure everyone feels aligned and included


Ace Hardware Product Managers Go Digital

The Accidental Product Manager

Ace Hardware product managers want to move into the 21st Century Image Credit: Roadsidepictures. Let’s face it, being a product manager for a hardware store does not seem like it would really be a cutting edge job. Hardware stores have been around for a long time and we all know what they do: sell a lot of different things that we can use around the house. None of this really seems to be all that well suited for an e-commerce approach – don’t you have to touch what you are buying?

How to Measure Customer Sentiment (What to Do With It)


From surveys to reviews to social media, the amount of customer feedback brands collect on a daily basis can make you feel overwhelmed. It can feel daunting to sit on so much customer data when you don’t know where to start or why you should even be measuring customer sentiment in the first place.

How to Gain a Competitive Edge: A Deep Dive Into Supplier Diversity Programs

Speaker: Rod Robinson - SVP of the Supplier Diversity Practice, Insight Sourcing Group

In this exclusive webinar, Rod Robinson, SVP of the Supplier Diversity Practice Lead & Center of Excellence, dives into the key benefits corporations are seeing emerge from their supplier diversity programs and how you can gain invaluable competitive advantages with a supplier diversity program of your own.

Why product management in the enterprise is different

Mind the Product

In this guest post, Hazel Raoult delves into the key differences for product managers working in enterprise businesses. [.] Read more » The post Why product management in the enterprise is different appeared first on Mind the Product.

3 Creative Ways to Learn New B2B Skills for Product Management, Product Marketing and Product Demos

Product Management University

If you want to learn new B2B skills, it doesn’t mean you have to sit in a classroom (physical or virtual) for hours with an instructor, or labor through hours of video in self-paced courses.

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How To Guarantee Product Operations Effectiveness


Congratulations on building your product operations team! Great product operations can become the backbone of a successful product company. However, in order to drive outcomes as much as possible, they need to be done properly from day one.

7 Key App Marketing Strategies


Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. With 7.26 billion smartphone users worldwide (yes, that’s roughly 90 percent of the population!), mobile app marketing is a must.

CCO + CMO: A Winning Partnership for Accelerated CX Growth

Find out how collaboration between a CMO and CCO can enhance the customer experience and drive business growth in this new ebook.

Placing product bets on your roadmap by Indicative

Mind the Product

In this digital breakout session sponsored by Indicative at #mtpcon London 2022, Esmeralda Martinez, Head of Product at Indicative by mParticle discussed placing bets and taking smart calculated risks on your product roadmap. [.]

Adopting a Customer Value Model & the Culture Change

Product Management University

From a day-to-day execution perspective, the customer value model primarily touches product management, engineering, product marketing, sales and customer success. The culture shift however, absolutely positively starts in the C-suite.

Get Your First Role in Product Management: A Step by Step Guide

The Product Coalition

Credit: Berghain Club, by Marc Zeman Your name’s not on the list, you’re not coming in Getting the first role in product management is like getting into a select club. Diplomas don’t matter, only prior experience. So how can you possibly become a regular? ??

9 Top App Store Optimization Tools


Both downloads and engagement are equally in-focus for winning mobile apps. We talk a lot about how listening to and acting on customer emotion is key to retention and improving long-term ROI.

Modern Data Architecture for Embedded Analytics

Data has gone from a mere result of applications & processes to being crowned king. Picking the right avenue to data architecture depends on your organization’s needs. Development teams should build in stages, starting with a task that can be solved.

What you need to know about Spotify’s search function – Jonny Brooks-Bartlett on The Product Experience

Mind the Product

What is the science behind Spotify nailing its algorithms to ensure that all users get what they search for? On this week's podcast, Lily and Randy sat down with Jonny Brooks-Bartlett, Senior Machine Learning Engineer at Spotify, to discuss this process, and much, much more [.]

Product Management Hierarchy and Job Titles

Product Management University

Whether launching a startup or creating an organization within a growing or mature company, establishing structure within your product management team is required for scale.

Total Cost of Ownership (TCO): What Organizations Need To Know

The Product Coalition

When migrating to the cloud, determining the total cost of ownership (TCO) is an essential first step as it can help quantify the actual advantages over an on-premise setup. Understand cloud TCO to justify your cloud deployment.

Acknowledge Everyone’s Emotions for a Congruent Layoff Conversation, Part 3

Johanna Rothman

Any time we mess with people's money, status, or ability to work, we create emotions—for ourselves and the other person. As managers, when we offer a job or a promotion, those emotions tend to be happy. But layoffs? Those emotions are rarely happy—for anyone.

Customer Preferences: How Community Can Deliver a Simplified Experience

Your customers want a simplified customer experience. Make sure you give it to them with community. Download the whitepaper to learn more!

October’s top product management content

Mind the Product

From OKRs and rethinking the traditional funnel model through to a guide to customer-led product strategy, here’s a quick run through the top content published by Mind the Product in October. [.]

Impact Mapping: Does it Make a Difference in Building Better Products?


What’s impact mapping? When do you need it and how does it help product managers build better products? If you’re after the answers to these questions, we’ve got you covered! Ready to dive in? Let’s get to it! TL;DR.

Scrum and Kanban: The Infinity War

The Product Coalition

This war drags on, the factions continue to let blood and form new strange alliances (Scrumban?), but which is better? Continue reading on Product Coalition ». scrum productivity project-management startup product-management

Lay People Off with Congruence to Make Better Business Decisions, Part 4

Johanna Rothman

I don't know of anyone who likes layoffs. However, they are one tool in your management toolbox. But so many layoffs don't return the results the managers expect. Worse, the layoffs alienate the previous employees and the survivors. And the customers?

Blueprint to Modernize Analytics

The longer you wait to modernize your application’s analytics, the longer it will take for you to realize this value. A blueprint helps you define your new solution, plot out how to get there, and determine what you’ll need in terms of time and resources.

A guide to machine learning Part 1: What’s important

Mind the Product

Whether it’s in taxi and food-ordering apps, Spotify and Netflix recommendations, spam email filters, chatbots and virtual assistants, machine learning is all around us. In the first of a two-part series, we speak to some senior product people who live and breathe machine learning to find out what you need to know and where you should start. Here goes. [.] Read more » The post A guide to machine learning Part 1: What’s important appeared first on Mind the Product.

How to Build a UX Research Team from Scratch


Just hired as a UX research leader? Here's a checklist and tips for what to do in your first 90 days to build and manage an effective user research team

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A Blind Man Invented Cruise Control: What That Teaches Us About Product Sense

The Product Coalition

Photo by Clem Onojeghuo on Unsplash Inventor Ralph Teetor suffered a childhood accident that left him blind in both eyes, yet Teetor went on to invent “cruise control” for automobiles. If you asked me what problem cruise control was solving?—?I