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Little Minds, Big Insights: Why 5-Year-Olds Should Guide Your Product Marketing Strategy

The Product Coalition

Enter the Explain Like I’m 5 (ELI5) framework, breaking complicated concepts into easily digestible bites. By embracing the clarity and curiosity of a kindergartener, you also unlock opportunities to form genuine connections with educators. It can also help you uncover deeper insights into your product’s purpose.

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The Lean Product Playbook Summary?—?achieving Product-Market Fit in 6 steps

The Product Coalition

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

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Give your customers best practices, not just FAQs

Intercom, Inc.

It’s no wonder up to 60% of users who sign up for a free trial use a product once and never come back. At Intercom, we believe that providing educational and motivational help content leads to loyal and engaged customers. Think connected strategies that help users get the most from your product, not isolated how-tos.

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Targeted Email Marketing: Benefits, Methods, and Examples

Userpilot

There are different types of audience segmentation for your email marketing campaigns: Demographic Segmentation : Categorizes audiences based on objective characteristics like age, income, and job, simplifying personalized messaging. These can include age, gender, income level, education, occupation, and marital status.

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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

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Establishing a market-led culture with a Product Management framework

BrainMates

SnapComms adopted Brainmates’ Product Management framework to facilitate a market-driven way of thinking company-wide, and to equip their Product Team with a repeatable process to take the most valuable ideas to market fast. The 10 steps we followed to embed the Product Management framework.

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How Product Marketing and Product Management Should Collaborate in Today’s Tech World

Innovatemap

Product management and product marketing are becoming essential roles in the digital world we live in. Companies that don’t have strong product management and product marketing functions run the risk of losing market share to more strategically focused teams. Product Management (Focus on the User).