Intercom, Inc.

JANUARY 20, 2021

It’s no wonder up to 60% of users who sign up for a free trial use a product once and never come back. At Intercom, we believe that providing educational and motivational help content leads to loyal and engaged customers. Think connected strategies that help users get the most from your product, not isolated how-tos.

User Testing 232

User Testing Customer Feedback Customer Experience Embedded Analytics 232

Innovatemap

OCTOBER 4, 2019

Product management and product marketing are becoming essential roles in the digital world we live in. Companies that don’t have strong product management and product marketing functions run the risk of losing market share to more strategically focused teams. Product Management (Focus on the User).

Product Marketing 40

Product Marketing Marketing Product Management Product Manager 40

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 102

User Testing Workshop B2B Leadership 102

Userpilot

OCTOBER 6, 2023

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 95

B2B Analytic Tools Feedback Software Data Visualization 95

Userpilot

APRIL 18, 2024

Userpilot is a product onboarding platform that can help you with that. Try Userpilot and Take Your Product Marketing to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion path? Try a goal-setting framework like SMART. SMART goal-setting framework. Book the demo to find out more!

Data Visualization 83

Data Visualization Analytic Tools Feedback Software Marketing 83

Userpilot

MARCH 8, 2022

Copy, positioning, and education is an important part of your MLP. A good way of focusing on desired outcomes is to use Teresa Torres’ Opportunity Solution Tree, from the continuous discovery framework. The Jobs to be Done framework is a great way of going through these points. Don’t forget about education and discoverability.

Product Research 138

Product Research User Testing Customer Experience Feedback Software 138

Userpilot

APRIL 30, 2024

Growth marketing is essential for SaaS businesses to build lasting customer relationships , adapt quickly to market shifts, and drive consistent revenue. Market development targets new markets with existing products, while product development – existing markets with new products.

Analytic Tools 93

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 93

Sachin Rekhi

AUGUST 4, 2021

Others leverage a prioritization framework like RICE to prioritize their initiatives. Or take OKRs, a common goal setting framework used by many product teams. We also introduce a stakeholder framework that helps you get the buy-in you need to drive impact.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

Mind the Product

DECEMBER 6, 2019

Otherwise, she says, we’ll continue to talk about the frameworks and software we’re using, rather than how we work together as people. People leave a job because of a lack of fit, she says, not a lack of skills or education. We often talk about product/market fit but rarely talk about person/organisation fit.

Weak Development Team 196

Weak Development Team Reporting Tools Product Research Research Software 196

Amplitude

DECEMBER 2, 2020

CX and data are linked because, as Amplitude Product Marketing Manager Anastasia Fullerton says, “ The only way to answer questions about customer experience at scale is with your data. Make sure your customer data is trustworthy and reliable by using a data management framework. They also solve four times as many requests.

Customer Experience 93

Customer Experience Data Visualization Analytic Tools Reporting Tools 93

Userpilot

DECEMBER 8, 2022

To avoid product failure, don’t launch without achieving product-market fit first. Good product positioning helps achieve customer fit and avoid customer dissatisfaction. SaaS startups fail due to poor product market fit. How to fix: test product-market fit and iterate.

Feedback Software 92

Feedback Software Research Software User Testing Analytic Tools 92

Userpilot

FEBRUARY 20, 2024

These can include age, gender, income level, education, occupation, and marital status. For instance, let’s say your product is designed for educational institutions. teachers, administrators), level of education, and institution type (e.g., teachers, administrators), level of education, and institution type (e.g.,

Analytic Tools 80

Analytic Tools Feedback Software Data Visualization User Testing 80

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. Teams that benefit: Product, research and development, product education, customer success, sales, marketing.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

AUGUST 14, 2023

TL;DR Growth marketing is achieving exponential and sustainable growth by implementing high-impact tactics across the user journey. The Pirate Metrics Framework is a great growth marketing framework – covering the 5 stages of acquisition , activation , retention , referral, and revenue.

Onboarding KPIs 85

Onboarding KPIs Strategy Marketing User Testing 85

Product Management University

SEPTEMBER 20, 2017

The $64,000 question is, “how do you transform multiple disparate products into business solutions to achieve a whole that’s more valuable than the sum of the parts?” Analyze the Markets & Educate. These market segments represent your portfolio strengths.

Data Visualization 100

Data Visualization Product Management Product Manager Certifications 100

Alchemer Mobile

NOVEMBER 10, 2022

UserVoice’s product management software capabilities include feedback collection, product roadmap prioritization, feedback management and moderation, communication tools, net promoter score, support ticketing, knowledge base, and advanced reporting. Airship is actually the parent company for our #3 tool, Apptimize.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

The Product Coalition

FEBRUARY 26, 2022

Frameworks can’t save you I believe one technique we’ve evolved to escape this tyranny of distractions and a lack of autonomy was to add credibility to the product management role through self-improvement, with a big focus on strategy and management concepts. the first step is to start saying no to something less valuable.

User Testing 170

User Testing Weak Development Team Customer Experience Customer Feedback 170

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 109

Technical Advisors Product Research Analytic Tools User Testing 109

Userpilot

MAY 13, 2020

See the best places to learn and network for product people in May and June 2020! . Product Drive by Userpilot – 1-2 June 2020 . If you’re a product marketer/ manager/owner and want to drive the growth of your business through your product – Product Drive by Userpilot is for you!

Analytic Tools 94

Analytic Tools Customer Feedback Data Visualization Feedback Software 94

Intercom, Inc.

JANUARY 14, 2021

I’m an engineer and I think like an engineer, so I’m looking for frameworks and patterns. I’ll tell you, what happened to me was that I learned a lot about frameworks and high-level business strategy at Accenture, where I did consulting for four years, because that’s what you do as a consultant, right?

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Mind the Product

DECEMBER 2, 2016

He has a framework to help. The Spotlight Framework. For example a “how do I” question means that the customer already knows that something is possible with your product, so it’s not a product marketing or education issue, it’s a user experience issue. Product marketing issues.

User Testing 70

User Testing Customer Feedback Customer Experience Feedback Software 70

Userpilot

MARCH 26, 2024

Both feature and product launches involve research, marketing, and execution. However, a product launch focuses on establishing product-market fit and driving more revenue by attracting new users. Consider using an established goal-setting framework like SMART to set goals that are easy to track and measure.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

Both feature and product launches involve research, marketing, and execution. However, a product launch focuses on establishing product-market fit and driving more revenue by attracting new users. Consider using an established goal-setting framework like SMART to set goals that are easy to track and measure.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

Both feature and product launches involve research, marketing, and execution. However, a product launch focuses on establishing product-market fit and driving more revenue by attracting new users. Consider using an established goal-setting framework like SMART to set goals that are easy to track and measure.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

Both feature and product launches involve research, marketing, and execution. However, a product launch focuses on establishing product-market fit and driving more revenue by attracting new users. Consider using an established goal-setting framework like SMART to set goals that are easy to track and measure.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

Both feature and product launches involve research, marketing, and execution. However, a product launch focuses on establishing product-market fit and driving more revenue by attracting new users. Consider using an established goal-setting framework like SMART to set goals that are easy to track and measure.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

AUGUST 30, 2023

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. She has a knack for strategic thinking and loves SaaS in general, especially product-led growth. Product marketing. Connect with Else on Linkedin.

Customer Experience 96

Customer Experience User Testing Customer Feedback Research Software 96

The Product Coalition

JULY 30, 2023

Before you continue reading make an educated guess on what this number was. Sales organizations have frameworks like BANT and MEDDIC to rank prospects and make sure they have a high chance of converting into paying customers. That’s a long time to wait as a business owner. It’s pivot time.

User Testing 106

User Testing Customer Experience Webinar Consulting 106

Pragmatic Marketing

JUNE 26, 2018

When I think about managing product teams without clear guidelines or a comprehensive framework is like herding cats. Product teams are made up of people with very different roles. Pragmatic Marketing created a proven framework with 37 essential product management and product marketing activities, shown below.

Telecommunications 70

Telecommunications Customer Experience Framework Technology 70

Userpilot

APRIL 22, 2024

Here are examples of effective marketing tactics to implement in your marketing funnel: Deliver educational and helpful content at the awareness stage such as blog articles, webinars, courses, etc. Let’s see examples of practical marketing tactics you can use!

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Userpilot

JULY 9, 2021

Overview of Eureka framework for user onboarding. These insights are a blueprint for aspiring product managers to use to forge their own path to becoming a successful product manager. Educational and professional backgrounds of product managers. Challenges of transitioning from software engineer to product manager.

Books 98

Books Research Software Feedback Software Analytic Tools 98

Userpilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

Analytic Tools 84

Analytic Tools Research Software Feedback Software Data Visualization 84

ProductPlan

MAY 16, 2019

For those of you who are unfamiliar, ProductCraft is a community for product managers that is run by Pendo. This being the first year of the ProductCraft event (and because I lead product marketing at a company in the product management space), I was especially curious. Jen Dante, Head of Product for Payroll at Square.

Customer Experience 96

Customer Experience Data Visualization Customer Feedback Framework 96

Userpilot

DECEMBER 6, 2022

Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. The planning and scheduling phase is the first and perhaps the most critical stage of any marketing project. The OKR framework. Conclusion.

Analytic Tools 85

Analytic Tools Feedback Software Reporting Tools Customer Experience 85

The Basics of Product Management

JUNE 30, 2020

This refers to the practice of the creators or the builders of the product themselves using it as if they were actual users. This method provides valuable insights because nobody knows the product better than the developers. This can be combined with other useful frameworks, such as Google’s OKR Framework.

Product Research 52

Product Research Feedback Loop User Testing Feedback Software 52

Antwak Blog

JANUARY 29, 2021

Be a Marketeer – Use frameworks to gauge the perfect product-market fit. Be an Architect and an Interior Designer – Build and design products that address consumer pain-points effectively and transpires into a practical and scalable solution. Critical thinking. Excellent Problem-solving abilities.

User Testing 52

User Testing User Friction Product Management Product Manager 52

Userpilot

JANUARY 31, 2022

Innovation Product Manager. I found this one personally quite interesting, as the focus for these product managers overlap a lot with what a product marketing manager (PMM) does. These types of PMs focus on finding product-market fit for new experiments and opportunities within an organization.

Research Software 90

Research Software Analytic Tools Feedback Software Product Research 90